India Consumer Electronics Market Size, Share & Trends Analysis Report By Product (Mobile Phones, Televisions, Refrigerators, Digital Cameras, Air Conditioners, Washing Machines), And Segment Forecasts, 2022 - 2030

India Consumer Electronics Market Size, Share & Trends Analysis Report By Product (Mobile Phones, Televisions, Refrigerators, Digital Cameras, Air Conditioners, Washing Machines), And Segment Forecasts, 2022 - 2030

India Consumer Electronics Market Growth & Trends

The India consumer electronics market size is expected to reach USD 124.94 billion by 2030, according to a new report by

Grand View Research, Inc. It is expected to expand at a CAGR of 6.5% from 2022 to 2030. Rising disposable income, rapid

urbanization, and the introduction of novel products in the market are expected to further contribute to the market growth.

The demand for flat refrigerators, washing machines, and TVs is rising with a decline in penetration of products vis-à-vis

global levels, urbanization, and increasing disposable income of consumers. There has been an increase in imports from

regions such as China and South-East Asia, considered to be low-cost regions, owing to certain free-trade agreements and the

availability of low-cost products, in relation to costs about local manufacturing. To effectively suffice the rising local

demand and export demand to the neighboring regions and the Middle East and Africa, global market participants are planning

to expand their local manufacturing in India, thus making it an export hub.

However, presently the Indian manufacturers are facing challenges such as an inverted duty structure due to free trade

agreements, which makes Indian manufacturing uncompetitive for white goods, including ACs, refrigerators, and washing

machines. The non-applicability of Modified Special Packages Scheme (MSIPS) in several consumer durables; hiked excess

duties, under-developed and insufficient local supplier base; and high-cost of manufacturing and capital costs owing to

frequently changing energy efficiency requirements also contribute to this scenario.

The drivers contributing to the growth of this market relate to increasing levels of income and urbanization, improved

affordability of products, product innovation, the availability of newer variants of products, easy consumer financing, and a

rise in the share of organized retail. Increasing local value addition levels and growing investment will observe a manifold

jump as an increasing number of OEMs are foreseeing the localization of their products in India.

India Consumer Electronics Market Report Highlights

  • The televisions product segment accounted for the second-largest revenue share in 2021. The increasing per capita
income, burgeoning middle class, and increasing standard of living in the country are leading to a rise in demand for

television sets. Promotion and advertisement activities carried out by the leading industry participants such as Samsung have

positively augmented the market growth, and this trend is expected to continue over the forecast period
  • The air conditioners product segment is expected to register a significant CAGR from 2022 to 2030. The increased
spending power of the average Indian consumer, together with the strengthening of the residential sector in India, will

contribute to an increase in demand for air conditioners in the country
  • The digital cameras product segment is projected to register the fastest CAGR of 7.8% from 2022 to 2030. The demand
in India has been stimulated by its rising popularity among consumers due to its capacity to offer high-quality images. In

addition, rising interest in wildlife, fashion, and wedding photography has fueled the expansion of the digital camera marketPlease note The report will be delivered in 2-3 business days upon order notification.


Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
Chapter 3. India Consumer Electronics Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the India Consumer Electronics Market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Driver Impact Analysis
3.5.2. Restraint Impact Analysis
3.5.3. Industry Challenges
3.5.4. Industry opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis - Porter’s Five Forces
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrant
3.6.1.5. Competitive Rivalry
3.7. Roadmap of India Consumer Electronics Market
3.8. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. India Consumer Electronics Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2021 & 2030
5.2. Smartphones
5.2.1. Market estimates and forecast by smartphones, 2017 - 2030 (USD Million)
5.3. Televisions
5.3.1. Market estimates and forecast by televisions, 2017 - 2030 (USD Million)
5.4. Refrigerators
5.4.1. Market estimates and forecast by refrigerators, 2017 - 2030 (USD Million)
5.5. Washing Machines
5.5.1. Market estimates and forecast by washing machines, 2017 - 2030 (USD Million)
5.6. Digital Cameras
5.6.1. Market estimates and forecast by digital cameras, 2017 - 2030 (USD Million)
5.7. Air Conditioners
5.7.1. Market estimates and forecast by air conditioners, 2017 - 2030 (USD Million)
5.8. Others
5.8.1. Market estimates and forecast by others, 2017 - 2030 (USD Million)
Chapter 6. Competitive Analysis
6.1. Key global players, recent developments & their impact on the industry
6.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
6.3. Vendor Landscape
6.3.1. Key company market share analysis, 2021
Chapter 7. Company Profiles
7.1. Samsung Electronics Co., Ltd.
7.1.1. Company Overview
7.1.2. Financial Performance
7.1.3. Product Benchmarking
7.1.4. Strategic Initiatives
7.2. LG Electronics, Inc.
7.2.1. Company Overview
7.2.2. Financial Performance
7.2.3. Product Benchmarking
7.2.4. Strategic Initiatives
7.3. Godrej Appliances
7.3.1. Company Overview
7.3.2. Financial Performance
7.3.3. Product Benchmarking
7.3.4. Strategic Initiatives
7.4. Sony Corporation
7.4.1. Company Overview
7.4.2. Financial Performance
7.4.3. Product Benchmarking
7.4.4. Strategic Initiatives
7.5. Mitsubishi Electric Corporation
7.5.1. Company Overview
7.5.2. Financial Performance
7.5.3. Product Benchmarking
7.5.4. Strategic Initiatives
7.6. Vijay Sales
7.6.1. Company Overview
7.6.2. Financial Performance
7.6.3. Product Benchmarking
7.6.4. Strategic Initiatives
7.7. Panasonic Corporation
7.7.1. Company Overview
7.7.2. Financial Performance
7.7.3. Product Benchmarking
7.7.4. Strategic Initiatives
7.8. Haier Consumer Electronics Group
7.8.1. Company Overview
7.8.2. Financial Performance
7.8.3. Product Benchmarking
7.8.4. Strategic Initiatives
7.9. Bajaj Electricals Ltd.
7.9.1. Company Overview
7.9.2. Financial Performance
7.9.3. Product Benchmarking
7.9.4. Strategic Initiatives
7.10. Hitachi Ltd.
7.10.1. Company Overview
7.10.2. Financial Performance
7.10.3. Product Benchmarking
7.10.4. Strategic Initiatives
7.11. Toshiba Corporation
7.11.1. Company Overview
7.11.2. Financial Performance
7.11.3. Product Benchmarking
7.11.4. Strategic Initiatives
7.12. Whirlpool Corporation
7.12.1. Company Overview
7.12.2. Financial Performance
7.12.3. Product Benchmarking
7.12.4. Strategic Initiatives

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