Incontinence And Ostomy Care Products Market Size, Share & Trends Analysis Report By Type (Incontinence Care Products, Ostomy Care Products), By Region (North America, Asia Pacific, Europe), And Segment Forecasts, 2024 - 2030
Incontinence And Ostomy Care Products Market Growth & Trends
The global incontinence and ostomy care products market size is anticipated to reach USD 25.7 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 5.4% from 2024 to 2030. The increasing incidence of colorectal cancer and urological diseases, such as Inflammatory Bowel Disease (IBD), urinary incontinence, and benign prostatic hyperplasia is anticipated to boost the market growth.
The growing risk of colorectal and urinary bladder cancer has increased the demand for ostomy care products. For instance, the American Cancer Society has reported that in 2019, the number of colorectal cases in the U.S. has increased to 101,420. This is expected to drive the growth of the market at a global level.
Increasing awareness initiatives by several market players to raise cognizance regarding these prosthetic medical devices globally is successfully breaking the stigma and taboo associated with the use of these products. For instance, Coloplast is a leading market player and has recently published Ostomy Life Study Review to raise awareness and improve the standard of ostomy care. This helps in effective patient care, building their confidence, and inspires them to live a quality life.
Moreover, the outbreak of COVID-19 has spurred the demand for incontinence products used in home settings. Since the majority of consumers are aged/seniors, there is a higher demand for these products. Restrictions on movement at international borders have created an opportunity for local players to enter the market and meet the unmet demands of the end-users. In November 2020, NorthShore Care Supply announced a free trial of 2 bags of adult diapers and a discount on all absorbents for ICU Nurses or other COVID first responders.
Incontinence And Ostomy Care Products Market Report Highlights
- Based on type, the incontinence care products segment held the largest revenue share of around 75.0% in 2023. This can be attributed to the increasing cases of urological diseases, such as IBD, colon cancer, and bladder control problems
- The incontinence care products segment is further segmented into absorbents, incontinence bags, and others. Whereas, the ostomy care products segment is sub-divided into ostomy bags, deodorants, skin barriers, and irrigation products
- Europe dominated the market in 2022 with the largest revenue share of around 43.0%, owing to the increasing prevalence of urological diseases, supportive government policies, and increasing awareness programs
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Research Methodology
- 1.3. Information Procurement
- 1.4. Information or Data Analysis
- 1.5. Market Formulation & Validation
- 1.6. Model Details
- 1.7. List of Data Sources
- Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
- Chapter 3. Incontinence and Ostomy Care Products Market Variables, Trends, & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Ancillary Market Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.1.1. Increasing number of initiatives to raise awareness about incontinence and ostomy
- 3.2.1.2. Rapid technological advancements
- 3.2.1.3. Rise in geriatric population and increase in the risk of colorectal cancer
- 3.2.1.4. Increasing prevalence of urinary incontinence (UI)
- 3.2.2. Market Restraint Analysis
- 3.2.2.1. Risk of skin irritation and infections
- 3.2.3. Market Opportunities Analysis
- 3.2.3.1. Presence of online platform
- 3.2.3.2. Increasing demand of homecare services
- 3.2.4. Market Challenge Analysis
- 3.3. Incontinence and Ostomy Care Products Market Analysis Tools
- 3.3.1. Industry Analysis - Porter’s
- 3.3.1.1. Bargaining power of suppliers
- 3.3.1.2. Bargaining power of buyers
- 3.3.1.3. Threat of substitutes
- 3.3.1.4. Threat of new entrants
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political & Legal Landscape
- 3.3.2.2. Economic and Social Landscape
- 3.3.2.3. Technological landscape
- Chapter 4. Incontinence and Ostomy Care Products Market: Type Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Global Incontinence and Ostomy Care Products Market Movement Analysis
- 4.3. Global Incontinence and Ostomy Care Products Market Size & Trend Analysis, by Type, 2018 to 2030 (USD Million)
- 4.4. Incontinence Care Products
- 4.4.1. Incontinence Care Products Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4.2. Absorbents
- 4.4.2.1 Absorbents Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4.3. Incontinence Bags
- 4.4.3.1 Incontinence Bags Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4.4 Others
- 4.4.4.1 Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5. Ostomy Care Products
- 4.5.1. Ostomy Care Products Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5.2. Ostomy Bags
- 4.5.2.1. Ostomy Bags Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5.2.2. Colostomy Bags
- 4.5.2.2.1 Colostomy Bags Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5.2.3 Ileostomy Bags
- 4.5.2.3.1 Ileostomy Bags Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5.2.4 Urostomy Bags
- 4.5.2.4.1 Urostomy Bags Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5.3. Deodorants
- 4.5.3.1. Deodorants Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5.4. Skin Barriers
- 4.5.4.1. Skin Barriers Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5.5. Irrigation Products
- 4.5.5.1. Irrigation Products Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- Chapter 5. Incontinence and Ostomy Care Products Market: Regional Estimates & Trend Analysis By Type
- 5.1. Regional Dashboard
- 5.2. Market Size & Forecasts and Trend Analysis, 2018 to 2030
- 5.3. North America
- 5.3.1. North America Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.3.2. U.S.
- 5.3.2.1. Key Country Dynamics
- 5.3.2.2. Competitive Scenario
- 5.3.2.3. Regulatory Scenario
- 5.3.2.4. Reimbursement Scenario
- 5.3.2.5. U.S. Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.3.3. Canada
- 5.3.3.1. Key Country Dynamics
- 5.3.3.2. Competitive Scenario
- 5.3.3.3. Regulatory Scenario
- 5.3.3.4. Reimbursement Scenario
- 5.3.3.5. Canada Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4. Europe
- 5.4.1. Europe Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4.2. UK
- 5.4.2.1. Key Country Dynamics
- 5.4.2.2. Competitive Scenario
- 5.4.2.3. Regulatory Scenario
- 5.4.2.4. Reimbursement Scenario
- 5.4.2.5. UK Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4.3. Germany
- 5.4.3.1. Key Country Dynamics
- 5.4.3.2. Competitive Scenario
- 5.4.3.3. Regulatory Scenario
- 5.4.3.4. Reimbursement Scenario
- 5.4.3.5. Germany Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4.4. France
- 5.4.4.1. Key Country Dynamics
- 5.4.4.2. Competitive Scenario
- 5.4.4.3. Regulatory Scenario
- 5.4.4.4. Reimbursement Scenario
- 5.4.4.5. France Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4.5. Italy
- 5.4.5.1. Key Country Dynamics
- 5.4.5.2. Competitive Scenario
- 5.4.5.3. Regulatory Scenario
- 5.4.5.4. Reimbursement Scenario
- 5.4.5.5. Italy Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4.6. Spain
- 5.4.6.1. Key Country Dynamics
- 5.4.6.2. Competitive Scenario
- 5.4.6.3. Regulatory Scenario
- 5.4.6.4. Reimbursement Scenario
- 5.4.6.5. Spain Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4.7. Denmark
- 5.4.7.1. Key Country Dynamics
- 5.4.7.2. Competitive Scenario
- 5.4.7.3. Regulatory Scenario
- 5.4.7.4. Reimbursement Scenario
- 5.4.7.5. Denmark Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4.8. Sweden
- 5.4.8.1. Key Country Dynamics
- 5.4.8.2. Competitive Scenario
- 5.4.8.3. Regulatory Scenario
- 5.4.8.4. Reimbursement Scenario
- 5.4.8.5. Sweden Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4.9. Norway
- 5.4.9.1. Key Country Dynamics
- 5.4.9.2. Competitive Scenario
- 5.4.9.3. Regulatory Scenario
- 5.4.9.4. Reimbursement Scenario
- 5.4.9.5. Norway Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.5. Asia Pacific
- 5.5.1. Asia Pacific Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.5.2. Japan
- 5.5.2.1. Key Country Dynamics
- 5.5.2.2. Competitive Scenario
- 5.5.2.3. Regulatory Scenario
- 5.5.2.4. Reimbursement Scenario
- 5.5.2.5. Japan Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.5.3. China
- 5.5.3.1. Key Country Dynamics
- 5.5.3.2. Competitive Scenario
- 5.5.3.3. Regulatory Scenario
- 5.5.3.4. Reimbursement Scenario
- 5.5.3.5. China Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.5.4. India
- 5.5.4.1. Key Country Dynamics
- 5.5.4.2. Competitive Scenario
- 5.5.4.3. Regulatory Scenario
- 5.5.4.4. Reimbursement Scenario
- 5.5.4.5. India Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.5.5. South Korea
- 5.5.5.1. Key Country Dynamics
- 5.5.5.2. Competitive Scenario
- 5.5.5.3. Regulatory Scenario
- 5.5.5.4. Reimbursement Scenario
- 5.5.5.5. South Korea Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.5.6. Australia
- 5.5.6.1. Key Country Dynamics
- 5.5.6.2. Competitive Scenario
- 5.5.6.3. Regulatory Scenario
- 5.5.6.4. Reimbursement Scenario
- 5.5.6.5. Australia Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.5.7. Thailand
- 5.5.7.1. Key Country Dynamics
- 5.5.7.2. Competitive Scenario
- 5.5.7.3. Regulatory Scenario
- 5.5.7.4. Reimbursement Scenario
- 5.5.7.5. Thailand Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.6. Latin America
- 5.6.1. Latin America Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.6.2. Brazil
- 5.6.2.1. Key Country Dynamics
- 5.6.2.2. Competitive Scenario
- 5.6.2.3. Regulatory Scenario
- 5.6.2.4. Reimbursement Scenario
- 5.6.2.5. Brazil Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.6.3. Mexico
- 5.6.3.1. Key Country Dynamics
- 5.6.3.2. Competitive Scenario
- 5.6.3.3. Regulatory Scenario
- 5.6.3.4. Reimbursement Scenario
- 5.6.3.5. Mexico Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.6.4. Argentina
- 5.6.4.1. Key Country Dynamics
- 5.6.4.2. Competitive Scenario
- 5.6.4.3. Regulatory Scenario
- 5.6.4.4. Reimbursement Scenario
- 5.6.4.5. Argentina Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.7. Middle East & Africa
- 5.7.1. Middle East & Africa Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.7.2. South Africa
- 5.7.2.1. Key Country Dynamics
- 5.7.2.2. Competitive Scenario
- 5.7.2.3. Regulatory Scenario
- 5.7.2.4. Reimbursement Scenario
- 5.7.2.5. South Africa Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.7.3. Saudi Arabia
- 5.7.3.1. Key Country Dynamics
- 5.7.3.2. Competitive Scenario
- 5.7.3.3. Regulatory Scenario
- 5.7.3.4. Reimbursement Scenario
- 5.7.3.5. Saudi Arabia Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.7.4. UAE
- 5.7.4.1. Key Country Dynamics
- 5.7.4.2. Competitive Scenario
- 5.7.4.3. Regulatory Scenario
- 5.7.4.4. Reimbursement Scenario
- 5.7.4.5. UAE Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.7.5. Kuwait
- 5.7.5.1. Key Country Dynamics
- 5.7.5.2. Competitive Scenario
- 5.7.5.3. Regulatory Scenario
- 5.7.5.4. Reimbursement Scenario
- 5.7.5.5. Kuwait Incontinence and Ostomy Care Products Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Chapter 6. Competitive Landscape
- 6.1. Market Participant Categorization
- 6.2. Key Company Profiles
- 6.2.1. Essity
- 6.2.1.1. Company Overview
- 6.2.1.2. Financial Performance
- 6.2.1.3. Service Benchmarking
- 6.2.1.4. Strategic Initiatives
- 6.2.2. Kimberly-Clark Corporation
- 6.2.2.1. Company Overview
- 6.2.2.2. Financial Performance
- 6.2.2.3. Service Benchmarking
- 6.2.2.4. Strategic Initiatives
- 6.2.3. Attends Healthcare Products, Inc.
- 6.2.3.1. Company Overview
- 6.2.3.2. Financial Performance
- 6.2.3.3. Service Benchmarking
- 6.2.3.4. Strategic Initiatives
- 6.2.4. ABENA A/S
- 6.2.4.1. Company Overview
- 6.2.4.2. Financial Performance
- 6.2.4.3. Service Benchmarking
- 6.2.4.4. Strategic Initiatives
- 6.2.5. Coloplast Corp
- 6.2.5.1. Company Overview
- 6.2.5.2. Financial Performance
- 6.2.5.3. Service Benchmarking
- 6.2.5.4. Strategic Initiatives
- 6.2.6. Ontex Group
- 6.2.6.1. Company Overview
- 6.2.6.2. Financial Performance
- 6.2.6.3. Service Benchmarking
- 6.2.6.4. Strategic Initiatives
- 6.2.7. PAUL HARTMANN AG
- 6.2.7.1. Company Overview
- 6.2.7.2. Financial Performance
- 6.2.7.3. Service Benchmarking
- 6.2.7.4. Strategic Initiatives
- 6.2.8. First Quality Enterprises, Inc.
- 6.2.8.1. Company Overview
- 6.2.8.2. Financial Performance
- 6.2.8.3. Service Benchmarking
- 6.2.8.4. Strategic Initiatives
- 6.2.9. Hollister Incorporated
- 6.2.9.1. Company Overview
- 6.2.9.2. Financial Performance
- 6.2.9.3. Service Benchmarking
- 6.2.9.4. Strategic Initiatives
- 6.2.10. Cardinal Health
- 6.2.10.1. Company Overview
- 6.2.10.2. Financial Performance
- 6.2.10.3. Service Benchmarking
- 6.2.10.4. Strategic Initiatives
- 6.2.11. Unicharm Corporation
- 6.2.11.1. Company Overview
- 6.2.11.2. Financial Performance
- 6.2.11.3. Service Benchmarking
- 6.2.11.4. Strategic Initiatives
- 6.2.12. Convatec Group PLC
- 6.2.12.1. Company Overview
- 6.2.12.2. Financial Performance
- 6.2.12.3. Service Benchmarking
- 6.2.12.4. Strategic Initiatives
- 6.2.13. B. Braun SE
- 6.2.13.1. Company Overview
- 6.2.13.2. Financial Performance
- 6.2.13.3. Service Benchmarking
- 6.2.13.4. Strategic Initiatives
- 6.2.14. BD
- 6.2.14.1. Company Overview
- 6.2.14.2. Financial Performance
- 6.2.14.3. Service Benchmarking
- 6.2.14.4. Strategic Initiatives
- 6.2.15. Medline
- 6.2.15.1. Company Overview
- 6.2.15.2. Financial Performance
- 6.2.15.3. Service Benchmarking
- 6.2.15.4. Strategic Initiatives
- 6.2.16. Welland Medical Limited
- 6.2.16.1. Company Overview
- 6.2.16.2. Financial Performance
- 6.2.16.3. Service Benchmarking
- 6.2.16.4. Strategic Initiatives
- 6.3. Heat Map Analysis/ Company Market Position Analysis
- 6.4. Estimated Company Market Share Analysis, 2023
- 6.5. List of Other Key Market Players
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