Home Fragrance Market Size, Share & Trends Analysis Report By Product (Scented Candles, Sprays), By Distribution Channel (Specialty Stores, Online), By Region, And Segment Forecasts, 2024 - 2030

Home Fragrance Market Size, Share & Trends Analysis Report By Product (Scented Candles, Sprays), By Distribution Channel (Specialty Stores, Online), By Region, And Segment Forecasts, 2024 - 2030


Home Fragrance Market Growth & Trends

The global home fragrance market size is expected to reach USD 20.28 billion by 2030, and is projected to grow at a CAGR of 9.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing expenditure on home décor is posing lucrative opportunities for market growth. The use of home fragrance items to treat health issues like anxiety, depression, and attrition is growing as more consumers become aware of the scientifically established advantages of certain scents on mental health. This has also become a prominent factor to propel the market growth.

The desire for pleasant scent in surroundings and expanding air care industry has increased spending on these items, increasing demand in the worldwide market. The industry is also expected to be driven in the future years by rising demand for aromatherapy in homes. Various studies have shown that inhaling essential oil mixture has shown efficacy in improving sleep quality among individuals. Rising awareness about the benefits of aromatherapy on sleep, pain alleviation, and mood have boosted demand for home fragrance products.

The sprays segment held the maximum share of the market. The growing demand for these products in countries including the U.S, Germany, the UK, France, Spain, Italy, and other European countries owing to the incorporation of natural and eco-friendly ingredients, such as essential oils and plant extracts in sprays is expected to fuel the demand in the near future. For instance, Bath & Body Works, the popular bath and body retailer launched a new collection of home fragrance sprays called "Wildflower Blooms" in March 2021. The collection includes a variety of floral scents, such as lavender, honeysuckle, and jasmine.

The supermarkets and hypermarkets segment held the largest market share of the market in 2023. Supermarkets and hypermarkets have a wide reach and are present in various regions, making them a convenient option for consumers to purchase home fragrance products. Moreover, supermarkets and hypermarkets often offer competitive pricing and promotions, making it an affordable option for consumers. In addition, retailers often use their large marketing budgets to promote home fragrance products through in-store displays, advertising, and promotional activities, further increasing consumer awareness and driving sales.

Asia Pacific is expected to emerge as the fastest growing regional market over the forecast period. The growth is attributed to an increase in awareness, disposable income, and concerns over indoor air quality. Consumers are ready to spend money on these products due to improvement in their standard of living, which is attributed to rise in the middle-class population.

The home fragrance industry is consolidated in nature with the presence of a large number of international players and a few regional players like Reckitt Benckiser Group PLC, The Procter & Gamble Company, Seda France, S. C. Johnson & Son Inc., Newell Brands Inc., Voluspa, Scent Air, NEST Fragrances, The Estée Lauder Companies Inc., Bougie & Senteur, and Bath & Body Works LLC.

Home Fragrance Market Report Highlights
  • Europe dominated the global market in 2023. The demand for home fragrances such as essential oils for aromatherapy and decorative purposes in the European region is accelerating the market growth
  • The scented candles segment is projected to register the fastest CAGR during the forecast period due to the development of high-end scented candles made with premium ingredients, such as essential oils and natural waxes
  • During the forecast period, the online segment is expected to witness the fastest CAGR. The increasing availability of a wide range products of different brands, free delivery, and seasonal discount on e-commerce platforms are among the major reasons driving the channel growth
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Chapter 1. Methodology and Scope
1.1. Market Segmentation& Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot, 2023
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Home Fragrance Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Sales/Retail Channel Analysis
3.2.2. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Decisions
4.4. Consumer Product Adoption Trends
4.5. Observations & Recommendations
Chapter 5. Home Fragrance Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2023 & 2030
5.2. Home Fragrance Market Estimates & Forecast, By Product, 2018 - 2030 (USD Million)
5.2.1. Scented Candles
5.2.1.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)
5.2.2. Sprays
5.2.2.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)
5.2.3. Essential Oils
5.2.3.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)
5.2.4. Incense Sticks
5.2.4.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)
5.2.5. Others
5.2.5.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)
Chapter 6. Home Fragrance Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
6.2. Home Fragrance Market Estimates & Forecast, By Distribution Channel, 2018 - 2030 (USD Million)
6.2.1. Supermarkets and Hypermarkets
6.2.1.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)
6.2.2. Speciality Stores
6.2.2.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)
6.2.3. Convenience Stores
6.2.3.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)
6.2.4. Online
6.2.4.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)
6.2.5. Others
6.2.5.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)
Chapter 7. Home Fragrance Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2023 & 2030
7.2. North America
7.2.1. North America home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.2.2. U.S.
7.2.2.1. Key country dynamics
7.2.2.2. U.S. home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.2.3. Canada
7.2.3.1. Key country dynamics
7.2.3.2. Canada home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.2.4. Mexico
7.2.4.1. Key country dynamics
7.2.4.2. Mexico home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.3. Europe
7.3.1. Europe home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.3.2. Germany
7.3.2.1. Key country dynamics
7.3.2.2. Germany home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.3.3. UK
7.3.3.1. Key country dynamics
7.3.3.2. UK home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.3.4. France
7.3.4.1. Key country dynamics
7.3.4.2. France home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.3.5. Spain
7.3.5.1. Key country dynamics
7.3.5.2. Spain home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.3.6. Italy
7.3.6.1. Key country dynamics
7.3.6.2. Italy home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Asia Pacific home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.4.2. China
7.4.2.1. Key country dynamics
7.4.2.2. China home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.4.3. Japan
7.4.3.1. Key country dynamics
7.4.3.2. Japan home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.4.4. India
7.4.4.1. Key country dynamics
7.4.4.2. India home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.4.5. South Korea
7.4.5.1. Key country dynamics
7.4.5.2. South Korea home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.4.6. Australia
7.4.6.1. Key country dynamics
7.4.6.2. India home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.5. Central & South America
7.5.1. Central & South America home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.5.2. Brazil
7.5.2.1. Key country dynamics
7.5.2.2. Brazil home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.5.3. Argentina
7.5.3.1. Key country dynamics
7.5.3.2. Argentina home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.5.4. Colombia
7.5.4.1. Key country dynamics
7.5.4.2. Colombia home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.6. Middle East & Africa
7.6.1. Middles East & Africa home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.6.2. South Africa
7.6.2.1. Key country dynamics
7.6.2.2. South Africa home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.6.3. UAE
7.6.3.1. Key country dynamics
7.6.3.2. UAE home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
7.6.4. Saudi Arabia
7.6.4.1. Key country dynamics
7.6.4.2. South Africa home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
Chapter 8. Home Fragrance Market - Competitive Landscape
8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Company Market Share Analysis
8.4. Company Heat Map Analysis
8.5. Strategy Mapping
8.6. Company Profiles
8.6.1. Reckitt Benckiser Group PLC
8.6.1.1. Company Overview
8.6.1.2. Financial Performance
8.6.1.3. Product Benchmarking
8.6.1.4. Strategic Initiatives
8.6.2. The Procter & Gamble Company
8.6.2.1. Company Overview
8.6.2.2. Financial Performance
8.6.2.3. Product Benchmarking
8.6.2.4. Strategic Initiatives
8.6.3. Seda France
8.6.3.1. Company Overview
8.6.3.2. Financial Performance
8.6.3.3. Product Benchmarking
8.6.3.4. Strategic Initiatives
8.6.4. S. C. Johnson & Son, Inc.
8.6.4.1. Company Overview
8.6.4.2. Financial Performance
8.6.4.3. Product Benchmarking
8.6.4.4. Strategic Initiatives
8.6.5. Newell Brands Inc.
8.6.5.1. Company Overview
8.6.5.2. Financial Performance
8.6.5.3. Product Benchmarking
8.6.5.4. Strategic Initiatives
8.6.6. Voluspa
8.6.6.1. Company Overview
8.6.6.2. Financial Performance
8.6.6.3. Product Benchmarking
8.6.6.4. Strategic Initiatives
8.6.7. Scent Air
8.6.7.1. Company Overview
8.6.7.2. Financial Performance
8.6.7.3. Product Benchmarking
8.6.7.4. Strategic Initiatives
8.6.8. NEST Fragrances
8.6.8.1. Company Overview
8.6.8.2. Financial Performance
8.6.8.3. Product Benchmarking
8.6.8.4. Strategic Initiatives
8.6.9. The Estée Lauder Companies Inc.
8.6.9.1. Company Overview
8.6.9.2. Financial Performance
8.6.9.3. Product Benchmarking
8.6.9.4. Strategic Initiatives
8.6.10. Bougie & Senteur
8.6.10.1. Company Overview
8.6.10.2. Financial Performance
8.6.10.3. Product Benchmarking
8.6.10.4. Strategic Initiatives
8.6.11. Bath & Body Works LLC
8.6.11.1. Company Overview
8.6.11.2. Financial Performance
8.6.11.3. Product Benchmarking
8.6.11.4. Strategic Initiatives

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