Home Bedding Market Size, Share & Trends Analysis Report By Type (Bed Linen, Mattress, Pillows, Blankets, Others), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2023 - 2030

Home Bedding Market Growth & Trends

The global home bedding market is expected to reach USD 172.35 billion by 2030, according to a new report by Grand View Research, Inc. The home bedding industry is in a state of flux. Shifting retail models, along with changing consumer preferences, encourage manufacturers to continuously form new strategies to combat the challenges. The overall business arena is undergoing disruption owing to the rapid adoption of online retailing. For instance, in February 2021, Magnolia began offering the complete home textiles collection that includes duvets, shams, and sheet sets in full, queen, king, and California king mattress sizes through its website.

The bedding industry is continuously evolving, with innovative technologies and advancements being introduced to enhance the comfort, durability, and functionality of bedding products. Consumers are also becoming more aware of the importance of quality sleep for their overall health and well-being. Hence, they are looking for bedding products that offer optimal comfort and support. Additionally, the growing concerns about environmental sustainability are driving market growth, with consumers demanding organic bedding options such as organic cotton or bamboo bedding.

The rising need for comfort and luxury, along with an increasing number of houses being purchased or rented every year, drives the growth of the market. Similarly, the demand for organic bedding products along with smart products has also been positively influencing the market. In August 2019, Boll & Branch, which sells sustainably sourced sheets, pillows, mattresses, and towels, raised USD 100 million in strategic investment.

Increased residential expansion across areas, indicating increased house construction and building permits, is expected to revamp Germany’s market growth. According to the Federal Statistical Office (Destatis), the construction of a total of 32,500 dwellings was permitted in Germany in November 2020. Compared with the corresponding period of 2019, this is an increase of 8.9% or 2,700 dwellings.

Manufacturers in the Indian home bedding industry have been implementing a low-cost sourcing strategy and making premium products at extremely low prices. Along with the availability of raw materials at a cheap price, the labor and production costs in the country are also low. The abundant availability of cotton, wool, silk, jute, and handloom further benefits the cost and quality of home textiles and bedding products.

GHCL, a leading manufacturer of home textiles in India, launched a traceable Egyptian cotton bedding brand called Nile Harvest in March 2019. The company has been selling these luxury bedding products mainly in the U.S. and U.K. markets. The company has partnered with Tailorlux GmBH of Germany to use its IntegriTEX technology for the marking and traceability of Egyptian cotton. It is one of the largest manufacturers and exporters of bed sheets, bed linen, comforter sets, and sheet sets in India.

Home Bedding Market Report Highlights

• By type, bed linens held the largest share of around 30% in 2022. This dominance is primarily due to the increasing consumer preference for quality over brands. This has encouraged bedding industry manufacturers to offer new and improved quality products with attractive designs. With the increasing preference for luxury bedding products, companies are focusing on introducing plant-based bed linen that claims to be softer than cotton and provides breathability and moisture control
• Asia Pacific is expected to register the fastest CAGR of 8.2% from 2023 to 2030. The regional demand for home bedding products is anticipated to grow due to the increase in the purchasing power of consumers, rising housing constructions, and growing consumer awareness regarding quality as well as organic bedding products
• The offline distribution channel segment dominated the market by accounting for 68.35% share in 2022. This distribution channel is preferred by consumers as it allows them to physically inspect the products, which is particularly important for items like bedding where comfort and quality are key factors

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