Hair Color Spray Market Size, Share & Trends Analysis Report By End-user (Male, Female, Children), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores, Online), By Region, And Segment Forecasts, 2024 - 2030

Hair Color Spray Market Growth & Trends

The global hair color spray market size is expected to reach USD 3.19 billion by 2030 and it is projected to grow at a CAGR of 5.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. Innovative trends and changing consumer preferences are driving the market growth. Factors such as the rising popularity of unconventional hair colors, fueled by influential figures and social media, are encouraging more people to experiment with their hair. Additionally, the convenience and ease of use offered by hair color sprays align with the fast-paced lifestyles of today's consumers, further boosting their demand.

The demand for unconventional hair colors is rising due to cultural shifts and social media influence, with hair color sprays offering a convenient and effective solution to meet this trend. According to an October 2023 article by TheTimes of India, sales of unconventional hair colors in India grew 40% between September 2022 and September 2023. The convergence of fashion trends from ramps to consumer choices, alongside the influence of hairdressers and social media, is driving an increased willingness among Indians, especially the youth, to experiment with unconventional hair colors. This cultural shift is positively impacting the market growth, as these products offer a convenient way to try new colors without committing to permanent changes, aligning with the trend of experimenting within boundaries and adapting to evolving preferences, including a slowdown in demand for traditional shades like black.

According to Harvard University scientists, stress triggers the activation of the sympathetic nervous system, leading to the release of noradrenaline, which, while beneficial for the "fight or flight" response, can be detrimental to melanocyte stem cells in hair follicles. This can result in premature graying of hair. As people seek solutions to manage the effects of stress on hair, the demand for hair color sprays, offering a quick and convenient way to cover gray hair, is likely to increase, positively impacting the market.

Marketing campaigns are vital in the market as they increase awareness, shape consumer preferences, and boost sales. For example, in March 2023, Clairol, a Coty Inc. brand, unveiled its first global campaign in over five years, titled It’s So Me. This campaign exemplified the brand's updated approach of connecting with individuals of various ages and backgrounds. It highlighted the brand’s portfolio including its Root Touch Up Spray 2-in-1. A website makeover was also done as part of the campaign, with a strong focus on education and inspiration.

The surge in e-commerce is significantly impacting the market, offering consumers easy access to a wide array of products and brands. This has led to increased competition and prompted brands like L'Oréal Groupe to innovate their online marketing strategies. L'Oréal reported a remarkable eCommerce growth of 25.7% in 2021, contributing to its overall sales increase of 16.1%, nearly double the industry average, amounting to USD 36.82 billion. E-commerce sales accounted for 28.9% of L'Oréal's total sales in 2021, according to its earnings report.

Hair Color Spray Market Report Highlights

• Based on end-user, the females segment held the market with the largest revenue share of 65.2% in 2023, due to their higher inclination towards experimenting with hair colors as a form of self-expression and style. In addition, women often have longer hair, which may require more product, and they are typically more engaged with beauty and grooming trends, driving higher demand for these products compared to men and children
• Based on the distribution channel, the online segment is anticipated to grow at the fastest CAGR during the forecast period. Online platforms provide a wide range of products and brands, along with reviews and recommendations, making it easier for consumers to compare and select products. In addition, the growing trend of e-commerce and digitalization is further driving the expansion of this market segment
• Asia Pacific dominant the market with the revenue share in 2023. The region's large and diverse population, coupled with increasing disposable incomes and a growing beauty consciousness, drive demand. In addition, the influence of Western beauty trends, particularly on social media, has led to a greater acceptance and adoption of hair color products, further boosting the market in Asia Pacific

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