Hair Brush Market Size, Share & Trends Analysis Report By Product (Round Brush, Vent Brush, Paddle Brush, Cushion Brush, Detangling Brush, Others), By Material (Organic, Synthetic), By Application, By End-user, By Region, And Segment Forecasts, 2023 - 203

Hair Brush Market Growth & Trends

The global hair brush market size is expected to reach USD 6.66 billion by 2030, registering a CAGR of 7.0% during the forecast period, according to a new report by Grand View Research, Inc. The wide availability of hairbrushes and the range of styles, materials, and designs, are making it easier for consumers to find a brush that suits their hair type and texture. This has made hairbrushes more accessible and appealing to consumers, thereby giving a boost to the hairbrush industry.

Due to the rising standard of living and purchasing power of consumers worldwide, people's priorities are shifting away from personal welfare and towards obtaining a high quality of life through increased spending on luxuries and high-quality goods. The new consumer group is also committed to owning the most specialized premium hair care products like organic hairbrushes that address issues and no longer want basic hair care products.

Customers these days are increasingly focused on their appearance and appearance. Changes in consumer preferences for hair styling products and lifestyle changes are driving the growth of the market. The adoption of ceramic hairbrushes is a result of hair styling preferences. When used with a hairdryer or a straightener, the ceramic coating on the bristles of these brushes assists in the even distribution of heat.

Strong e-commerce sales globally indicate that consumers prefer to buy high-end hair care goods online progressively more frequently. Despite being in its early stages, this trend shows how popular online shopping is becoming across all age groups, especially millennials. Given the prevalence of internet use among this consumer group, premium hair care brands are likely to focus more on millennials in the near future.

Men's and women's hair care has always been a crucial focus. In comparison to skin, face, and body, hair care is prioritized by over 30% of men and about 22% of women globally. Men are also purchasing more high-end hair care and other grooming products, as a result of a significant change in attitude towards personal welfare. Additionally, the large male populations in developing nations are moving away from manual labor and towards white-collar jobs, which is expected to further increase demand for hairbrushes.

Several new market entrants are embracing this trend of hair grooming and focusing on offering handcrafted hairbrushes to consumers in the market owing to their strong growth potential. For instance, Acca Kappa, is offering brushes are made using high-quality materials such as natural bristle, wood, and resin. Acca Kappa brushes are known for their stylish designs and ability to provide effective hair care.

Hair Brush Market Report Highlights

• Detangling hairbrushes dominated the product segment in 2022. By facilitating an even application of hair styling products all over the hair, detangling hairbrushes is additionally helpful in styling. This may lead to hair that is shinier, smoother, and easier to manage
• The organic hairbrush segment is expected to witness substantial growth over the forecast period from 2023 to 2030. The wooden hairbrushes can be personalized with distinctive engravings or designs to create a unique hair accessory
• The men’s hairbrush segment is set to grow at the fastest CAGR during the forecast period. To market their high-end hair care products, manufacturers have since launched new products and worked with well-known brands and celebrities. As a result, there is an enormous demand among males for high-end hair care products to keep up with the celebrity-driven trend
• Asia Pacific is expected to continue its top position over the forecast period. The growing middle-income population in the Asia Pacific is one of the prominent factors stimulating the demand for premium hair care products

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