Hair Accessories Market Size, Share & Trends Analysis Report By Product (Clips & Pins, Wigs & Extensions, Elastics & Ties), By Distribution Channel (Supermarkets & Hypermarkets, General Stores, Online), By Region, And Segment Forecasts, 2021 - 2028
Hair Accessories Market Growth & Trends
The global hair accessories market size is expected to reach USD 31.6 billion by 2028, according to a new report by Grand
View Research, Inc. The market is expected to expand at a CAGR of 7.7% from 2021 to 2028. The market growth is attributed to
a rising preference for fashionable products that serve the purpose of utility as well as give a trendy look to the hairdo is
expected to drive the market throughout the forecasted period.
Well-styled hair can enhance the overall physical appearance of a person. Over the past few years, people have been paying
significant attention to their hair care and styling routines as hair play a crucial role in self-perception. Lately, hair
accessories have become popular among all ages and income groups, and styles can range from schoolgirl staples to runway
fashion. The availability of both premium and budget-friendly hair accessories has also boosted product demand and uptake.
The elastics and ties segment led the market and accounted for the leading share of the total revenue in 2020. Hair elastics
and ties have always been popular since they serve as a daily essential for women to manage their hair. These products will
continue to lead the global market due to their easy availability, relatively lower price, and wide variety. Brands such as
Claire’s and Conair Corporation offer a wide range of elastics and ties.
General stores emerged as the largest segment in 2020 as they are the most popular distribution channels among consumers for
the purchase of hair accessories due to the convenience and easy availability of multiple brands. These stores are mostly
located in densely populated areas with high footfall and offer a moderate selection of hair-associated products in response
to growing consumer demand for products such as hairpins and clips, headbands, and elastics and ties.
Asia Pacific dominated the market and generated the highest contribution of sales to the market revenue in 2020. The
increasing number of working women, especially in the corporate sector and fashion industry, coupled with the rising spending
power of consumers has driven the demand for hair accessories in developing countries across the region, such as India,
Indonesia, and China.
The market players face stiff competition from each other as some of them are among the top hair accessories manufacturers
and have a large customer base. Major players in the global market include a combination of a few established players and
many start-ups such as Goody Products inc., Claire’s, Conair Corporation, and H&M.
Hair Accessories Market Report Highlights
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