Gummy Market Size, Share & Trends Analysis Report By Product (Vitamins, Minerals, Dietary Fibers), By Ingredient (Gelatin, Plant-Based Gelatin Substitutes), By End-use (Adults, Kids), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Gummy Market Growth & Trends

The global gummy market size is expected to reach USD 52.24 billion by 2030, registering a CAGR of 11.8% over the forecast period, according to a new report by Grand View Research, Inc. The demand for the gummies is anticipated to be driven by several factors such as the rising consumer awareness of the negative side effects of excessive chocolate consumption, advancements in manufacturing technologies, and growing consumer demand for natural products as well as a growing interest in vegan gummies.

The rising consumer awareness of the negative side effects of excessive chocolate consumption, such as weight gain and dental problems, is contributing to the growth of the gummies market. As consumers become more health-conscious, they are turning to gummies as a healthier alternative to traditional chocolate candy. In addition, the sugar content of gummies can also be a driving factor. While many gummies’ products do contain sugar, there is also a growing demand for sugar-free and low-sugar options. Manufacturers are responding to this trend by introducing gummies products that use natural sweeteners, such as stevia or monk fruit, instead of traditional sugar.

The rising awareness of veganism and the introduction of vegan gummies, along with brand campaigns by supplement manufacturers, have contributed to the growth of the adult gummies market. These gummies are made without animal-based ingredients and are suitable for individuals following a vegan diet. With the growing demand for vegan products, the introduction of vegan gummies has helped to expand the market and reach a wider audience of health-conscious adults who follow a plant-based lifestyle. In January 2022, Vegums, a UK-based vegan gummy supplement brand, expanded its business to the U.S. market with the launch of three products: a multivitamin, omega 3, and iron. The company aims to tap into the growing demand for vegan-friendly supplements and provide a convenient and tasty alternative to traditional pills.

Supplements in the form of gummies are a relatively new and innovative product in the supplement industry, and their unique texture and taste are driving their popularity among consumers looking for something new and different. Gummy supplements are similar to candies and are enriched with nutrients. Gummy supplements are often made with natural fruit flavors and sweeteners, which can make them more palatable than traditional capsules or tablets. They are more appealing to children and adults who have difficulty swallowing pills. These were initially formulated for adults unwilling to take pills and later became popular among other groups as well because of their visual appeal and easy digestion.

Manufacturers are expanding their product lines through product launches, mergers, and acquisitions to meet the growing demand for gummies for specific health benefits. For instance, manufacturers are launching new gummies driven by increasing consumer awareness regarding gut and immune health. In January 2022, Pantheryx launched sugar-free probiotic gummies for children and adults in its TruBiotics line of supplements. The main functions of these probiotic gummies include gut-health support and ease of digestion through enzyme production.

Global Gummy Market Report Highlights

• Based on products, vitamins dominated the market with a market share of 24.0% in 2022 owing to the increasing prevalence of vitamin deficiencies. Vitamin gummies have become popular among consumers as they are an easy and enjoyable way to supplement their daily nutrient intake
• Based on ingredients, the market is segmented into gelatin, and plant-based gelatin substitutes. Gelatin dominated the market with a revenue share of 68.4% in 2022, owing to its texture, versatility, cost-effectiveness, availability, stability, and compatibility with other ingredients
• Based on end-use, the market is segmented into adults, and kids. Adult consumers dominated the market with a revenue share of 66.1% in 2022 and it's expected to continue its dominance over the forecast period. The rising demand for gummy supplements among adults due to their potential health benefits drives market growth
• Based on distribution channel, the market is segmented into offline, and online channels. The offline distribution channel dominated the market with a market share of 81.3% in 2022. This was primarily due to the easy availability and wider reach of offline channels, which include supermarkets, convenience stores, and traditional retail stores. These channels offer consumers the convenience of in-person shopping and are often accessible to a wider range of consumers compared to online channels
• The North America region dominated the market with a revenue share of 37.7% in 2022 owing to the increasing demand for functional and fortified gummies, and innovation in gummy products

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