Gluten-free Oats Market Size, Share & Trends Analysis Report By Product Type (Rolled Oats, Instant Oats), By Flavor (Flavored, Unflavored), By Distribution Channel (Supermarkets & Hypermarkets), By Region, And Segment Forecasts, 2023 - 2030

Gluten-Free Oats Market Growth & Trends

The global gluten-free oats market size is expected to reach USD 398.4 million by 2030, according to a new report by Grand View Research, Inc. The consumer base for gluten-free diets is expanding beyond those with celiac disease or gluten sensitivity, with many individuals adopting gluten-free diets as a lifestyle choice for perceived health benefits. This includes individuals with non-celiac gluten sensitivity, athletes, and health-conscious consumers who are seeking gluten-free options for their diets. This broader consumer base is driving the demand for gluten-free oats as a staple ingredient in various recipes, such as oatmeal, granola, snacks, and baked goods.

The free-from-food market, which includes gluten-free, dairy-free, and other allergen-free products, has been witnessing significant growth due to the increasing prevalence of food allergies, intolerances, and sensitivities. The gluten-free oats industry is benefiting from this trend, as oats are a common ingredient in many gluten-free products, and manufacturers are incorporating gluten-free oats in their formulations to cater to the growing demand for free-from foods. Growth in the free-form food market is helping the gluten-free oats industry to accelerate at a faster pace.

Gluten-free rolled oats also known as old-fashioned or whole oats are leading the product market. These oats are steamed and flattened. The driving factor that shapes the gluten-free rolled oats market is its ability to be cooked faster than steel-cut oats. Rolled oats are also used in making bakery products like muffins and cookies more than just breakfast cereal. The rise in veganism and healthy eating culture are further shaping the market.

Manufacturers are continuously innovating and diversifying their product offerings in the market to meet the changing consumer demands. This includes the introduction of new flavors, blends, and packaging formats to cater to different taste preferences, dietary needs, and convenience requirements of consumers. The focus on product innovation and diversification is driving the growth of the gluten-free oats industry by offering a wider range of options to consumers and expanding the application possibilities of gluten-free oats in various food products.

The availability of gluten-free oats in retail stores and online channels has significantly expanded, making it easier for consumers to access and purchase gluten-free oats. This increased availability has contributed to the growth of the gluten-free oats industry, as consumers can now find gluten-free oats in a wider range of stores and platforms, facilitating greater accessibility and convenience for consumers. The expansion of distribution channels and global trade has facilitated the growth of the market by enabling manufacturers to reach new markets and consumers. The availability of gluten-free oats in different regions and countries has increased, driven by the growing demand for gluten-free products worldwide. This expansion of distribution channels and global trade has contributed to the growth of the market by creating new opportunities for manufacturers to expand their reach and tap into new markets.

Gluten-Free Oats Market Report Highlights

• Health and wellness trends, such as clean label, natural, and functional foods, are gaining popularity among consumers. Manufacturers can capitalize on these trends by developing gluten-free oat products that align with these preferences, such as organic, non-GMO, and fortified oats with added vitamins, minerals, or other functional ingredients
• Consumers are increasingly seeking out nutritious foods that are perceived to be healthier, and gluten-free oats are often perceived as a healthier option due to their whole grain, high-fiber, and nutrient-rich properties. The rising awareness about the health benefits of oats, such as improved heart health, digestion, and weight management, is driving the demand for gluten-free oats as a nutritious alternative to conventional oats
• Collaboration and partnership opportunities with retailers, food service providers, and other stakeholders in the food industry can help manufacturers expand their market reach, increase product visibility, and access new distribution channels. Joint marketing campaigns, co-branding initiatives, and strategic alliances can create synergies and unlock new growth opportunities
• Online retailing has experienced significant growth in recent years, especially in the wake of the COVID-19 pandemic. Manufacturers can focus on expanding their online presence, leveraging e-commerce platforms, and investing in digital marketing to reach a wider consumer base, improve customer engagement, and drive sales

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