Gluten-free Baking Mixes Market Size, Share & Trends Analysis Report By Product (Cookies, Cakes & Pastries, Bread, Pizza), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Gluten-free Baking Mixes Market Growth & Trends

The global gluten-free baking mixes market size is anticipated to reach USD 815.2 million by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 7.8% from 2024 to 2030. The increasing prevalence of gluten sensitivity, food allergies, and other disorders is driving the demand for gluten-free products, including baking mixes.

In terms of product, cookies dominated the market and accounted for a significant share of global revenue in 2023. This is attributed to the high demand for flavored cookies in countries such as the U.S., Germany, China, Japan, and the UK Market players are capitalizing on the popularity of new flavors in cookies by launching exciting variants such as Oreo and red velvet in innovative packaging. Moreover, cookies are popular snacks among people of all age groups.

In terms of distribution channel, grocery stores emerged as the largest segment in 2023 due to the growing presence of grocery stores worldwide. With rising income levels and increasing urbanization, modern supermarkets have emerged across all big and small economies. These stores offer extensive product variety, discounts, and even change their layouts in order to appeal to new consumers and maintain their market share.

Asia Pacific is anticipated to emerge as the most lucrative regional market in the foreseeable future due to rising demand for healthy food items and the increasing adoption of a healthy lifestyle among consumers in China, Australia, Japan, and India. The rising consumer awareness about the consequences of gluten consumption in the region will enhance the adoption of gluten-free baking mixes in the upcoming years. The industry is highly competitive when it comes to product variation and pricing. Prominent market participants are focusing on product innovation to attract more consumers.

Gluten-free Baking Mixes Market Report Highlights

• In terms of product, the cookies segment accounted for more than 32.6% share of the overall revenue in 2023. The growth of the segment can be attributed to the popularity of cookies among toddlers, children, millennials, and even the working population
• Asia Pacific is projected to ascend at the fastest CAGR at 8.5% from 2024 to 2030 due to rising consumption and demand for healthy food items
• Launch of products on e-commerce platform such as eBay and Amazon emerged as the key strategy deployed by majority of market players to stay abreast of the competition
• The grocery stores accounted for the largest revenue share of around 63.5% in 2023. The presence of numerous grocery stores across all big and small economies is driving the demand through this channel

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