Germany Nutritional Supplements Market Size, Share & Trends Analysis Report By Product (Sports Nutrition, Dietary Supplements, Fat Burner), By Consumer Group, By Formulation, By Sales Channel, By Application, And Segment Forecasts, 2025 - 2030

Germany Nutritional Supplements Market Growth & Trends

The Germany nutritional supplements market size is expected to reach USD 18.5 billion by 2030, registering a CAGR of 7.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. The anticipated growth in industries such as sports nutrition and nutritional supplements sales by e-commerce platforms is likely to impact the market growth. In addition, rising prevalence of diseases among the elderly and demand for healthier food options and dietary supplements is expected to further propel the market growth.

Moreover, increasing disposable income and a rise in household expenditure contribute to the market growth. The rise in goods purchases via e-commerce platforms is attributed to the substantial population using smartphones. According to the International Trade Administration, about 82% of the German population uses smartphones, and 66% of online purchases were done via smartphones in 2022. A significant rise in online purchases was observed in the country during the COVID-19 pandemic.

The German government’s initiatives focusing on a healthy lifestyle, healthy nutrition, and engagement of children and young adults in sports and physical activities harness the market growth. For instance, the German Federal Government has laid down a National Action Plan IN FORM focusing on improving the eating habits of school children and young adults by including healthy diet plans for school children. The federal states and/or local communities fund sports in schools. Moreover, the Nutrition Strategy of the Federal Government focuses on a shift from the consumption of high-fat and high-sugar-based products to the consumption of plant-based products which is further likely to aid the research and development of new plant-based dietary supplements.

Germany Nutritional Supplements Market Report Highlights

• The functional foods and beverages segment accounted for the largest share of around 49% of the total revenue in 2024.
• The adults segment is expected to grow at the fastest rate, with a CAGR of 8.1% during the forecast period. This segment is further categorized into age groups: 21–30, 31–40, 41–50, and 51–65.
• The brick-and-mortar segment accounted for the largest share of 63.5% in terms of revenue in 2024. The strong presence of supermarket chains nationwide contributes to market growth.
• The powder segment dominated the market in 2024, with the largest revenue share of 38.2%. Powder formulations are a convenient way to incorporate essential nutrients, such as proteins, minerals, amino acids, and other beneficial diet compounds, into food products.
• The weight management segment dominated the Germany nutritional supplements market in 2024, capturing the largest revenue share of around 23.9%.

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