Germany Consumer Appliances Market Size, Share & Trends Analysis Report By Product (Household Appliances, Kitchen Appliances), By Distribution Channel, And Segment Forecasts, 2022 - 2030

Germany Consumer Appliances Market Size, Share & Trends Analysis Report By Product (Household Appliances, Kitchen Appliances), By Distribution Channel, And Segment Forecasts, 2022 - 2030

Germany Consumer Appliances Market Growth & Trends

The Germany consumer appliances market size is expected to reach USD 31.86 billion by 2030, according to a new report by

Grand View Research, Inc. The market is expected to expand at a CAGR of 6.4% from 2022 to 2030. Germany is considered a

mature and developed market in the consumer appliances industry. Germany has been the focal point of development in the

European region in terms of innovation and considering the requirements of the consumers.

The sales of household appliances in the German market depend upon the trade deals for the remodeling and renovation of

houses or exchange and upgradation of older household appliances. The technical and mechanical advancements in home

appliances products have contributed towards enhancing the way of life of individuals in Germany. A wave of change in the use

of these products can be seen because of the increasing disposable income of German citizens and the fast urbanization

patterns occurring in different parts of the world.

The consumer appliances industry has been subdivided into two major parts - household appliances and kitchen appliances. The

household appliances, also known as white goods, include refrigerators, washing machines, vacuum cleaners, and others. The

others segment includes water heater, purifiers, iron, and more. The kitchen appliances include microwave ovens, stoves and

ovens, hoods, dishwashers, and other appliances like blender, mixer, toaster, and more. Small household appliances such as

blenders, toasters, mixers, and many more also support the growth of the overall home appliances industry in Germany but at a

slow pace.

The consumer appliances market in Germany has been fragmented based on distribution channel into e-retailers, discount,

variety stores and general merchandisers, hypermarkets, supermarkets and discounters, department stores, and others. Although

e-retailers and departmental stores have been mostly used by buyers, the e-commerce business is relied upon to be the

quickest developing distribution channel in the coming future.

Web-based business is the main driving force for household appliance purchases. This, in blend with creative credit plans,

discounts, and offers is making the procurement of household appliances less demanding for middle-income people. The

significant players in the home appliances market in Germany are Haier Electronics Group Co. Ltd., Whirlpool, Electrolux AB,

LG Electronics, Panasonic Corporation, Samsung Electronics, Arcelik A.S., and Gorenje Group to name a few.

Germany Consumer Appliances Market Report Highlights

  • The household appliances product segment dominated the market and held a revenue share of over 70.0% in 2021. This
can be attributed to the growing purchasing power of the consumers in Germany
  • The kitchen appliances product segment is expected to register the fastest CAGR of 7.2% during the forecast period
  • Based on distribution channels, e-retailers like Amazon and Otto are expected to register the fastest CAGR over the
forecast period. Department stores like Aldi and Metro are expected to witness growth during the forecast period
  • Out of the many commercial players in this market space, the big players who are going to enjoy a major market share
are Whirlpool, Electrolux AB, LG Electronics, Panasonic Corporation, Samsung Electronics, Arcelik A.S., and Gorenje GroupPlease note The report will be delivered in 2-3 business days upon order notification.


Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution channel Outlook
Chapter 3. Germany Consumer Appliances Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the Germany Consumer Appliances Market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Driver Impact Analysis
3.5.2. Restraint Impact Analysis
3.5.3. Industry Challenges
3.5.4. Industry opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis - Porter’s Five Forces
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrant
3.6.1.5. Competitive Rivalry
3.7. Roadmap of Germany Consumer Appliances Market
3.8. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Germany Consumer Appliances Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2021 & 2030
5.2. Household Appliances
5.2.1. Market estimates and forecast by household appliances, 2017 - 2030 (USD Million)
5.3. Kitchen Appliances
5.3.1. Market estimates and forecast by kitchen appliances, 2017 - 2030 (USD Million)
Chapter 6. Germany Consumer Appliances Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution channel Movement Analysis & Market Share, 2021 & 2030
6.2. E-retailers
6.2.1. Market estimates and forecast through E-retailers, 2017 - 2030 (USD Million)
6.3. Discount, variety stores and general merchandisers
6.3.1. Market estimates and forecast through discount, variety stores and general merchandisers, 2017 - 2030 (USD Million)
6.4. Hypermarket, supermarket and discounters
6.4.1. Market estimates and forecast through hypermarket, supermarket and discounters, 2017 - 2030 (USD Million)
6.5. Department Stores
6.5.1. Market estimates and forecast through department stores, 2017 - 2030 (USD Million)
6.6. Others
6.6.1. Market estimates and forecast through others, 2017 - 2030 (USD Million)
Chapter 7. Competitive Analysis
7.1. Key global players, recent developments & their impact on the industry
7.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
7.3. Vendor Landscape
7.3.1. Key company market share analysis, 2021
Chapter 8. Company Profiles
8.1. Panasonic Corporation
8.1.1. Company Overview
8.1.2. Financial Performance
8.1.3. Product Benchmarking
8.1.4. Strategic Initiatives
8.2. BSH Hausgeräte GmbH
8.2.1. Company Overview
8.2.2. Financial Performance
8.2.3. Product Benchmarking
8.2.4. Strategic Initiatives
8.3. Electrolux Group
8.3.1. Company Overview
8.3.2. Product Benchmarking
8.3.3. Strategic Initiatives
8.4. Gorenje
8.4.1. Company Overview
8.4.2. Financial Performance
8.4.3. Product Benchmarking
8.4.4. Strategic Initiatives
8.5. Arcelik A.S.
8.5.1. Company Overview
8.5.2. Financial Performance
8.5.3. Product Benchmarking
8.6. Bosch.
8.6.1. Company Overview
8.6.2. Financial Performance
8.6.3. Product Benchmarking
8.7. Miele
8.7.1. Company Overview
8.7.2. Financial Performance
8.7.3. Product Benchmarking
8.8. Thermador
8.8.1. Company Overview
8.8.2. Financial Performance
8.8.3. Product Benchmarking
8.9. Gaggenau
8.9.1. Company Overview
8.9.2. Financial Performance
8.9.3. Product Benchmarking
8.10. Liebherr
8.10.1. Company Overview
8.10.2. Financial Performance
8.10.3. Product Benchmarking

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