Geomarketing Market Size, Share & Trends Analysis Report By Component (Software, Services), By Deployment Mode (Cloud, On-premises), By Location (Indoor, Outdoor), By End Use, By Region, And Segment Forecasts, 2024 - 2030
Geomarketing Market Size & Trends
The global geomarketing market size was estimated at USD 17.77 billion in 2023 and is projected to grow at a CAGR of 23.1% from 2024 to 2030. The rapid development of geospatial technologies, such as geographic information systems (GIS) and remote sensing, has significantly enhanced data accuracy and visualization. The cumulative use of geospatial technologies with real-time analytics, which provides deeper insights into consumer behavior, preferences, and market trends, enabled targeted marketing campaigns and resource optimization, thereby boosting the growth of the market.
The integration of geospatial data helps businesses to analyze complex spatial data, leading to more informed decision-making.
The widespread use of smartphones and mobile devices has accelerated the adoption of location-based services (LBS). This trend allows businesses to deliver personalized content, offers, and advertisements based on a user's real-time location. By leveraging LBS, companies can enhance customer engagement, improve customer experience, and increase conversion rates. This growing demand for location-specific marketing solutions is a key driver for the market growth.
The proliferation of big data and advanced analytics has transformed how businesses approach marketing strategies. It leverages vast amounts of spatial data to identify patterns, trends, and correlations. By integrating demographic, psychographic, and behavioral data, companies can create highly targeted and efficient marketing campaigns. The ability to analyze and visualize data geographically helps businesses optimize their operations, identify new market opportunities, and improve overall business performance, fueling the growth of the market.
Global Geomarketing Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global geomarketing market report based on component, deployment mode, location, end use, and region.
- Component Outlook (Revenue, USD Million, 2018 - 2030)
- Software
- Services
- Deployment Mode Outlook (Revenue, USD Million, 2018 - 2030)
- Cloud
- On-Premises
- Location Outlook (Revenue, USD Million, 2018 - 2030)
- Indoor
- Outdoor
- End Use Outlook (Revenue, USD Million, 2018 - 2030)
- BFSI
- IT & Telecommunication
- Retail & E-Commerce
- Media & Entertainment
- Travel & Hospitality
- Others
- Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Latin America
- Brazil
- Middle East and Africa (MEA)
- UAE
- Saudi Arabia
- South Africa
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definitions
- 1.3. Information Procurement
- 1.3.1. Information analysis
- 1.3.2. Market formulation & data visualization
- 1.3.3. Data validation & publishing
- 1.4. 1.4 Research Scope and Assumptions
- 1.4.1. List of Data Sources
- Chapter 2. Executive Summary
- 2.1. Geomarketing Market Snapshot
- 2.2. Geomarketing Market- Segment Snapshot
- 2.3. Geomarketing Market- Competitive Landscape Snapshot
- Chapter 3. Geomarketing Platform Market - Industry Outlook
- 3.1. Market Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
- 3.4. Industry Analysis Tools
- 3.4.1. Porter’s analysis
- 3.4.2. Macroeconomic analysis
- 3.5. Geomarketing Market Technology Trends
- Chapter 4. Geomarketing Market: Component Estimates & Trend Analysis
- 4.1. Component Movement Analysis & Market Share, 2023 & 2030
- 4.2. Geomarketing Market Estimates & Forecast By Component (USD Million)
- 4.2.1. Software
- 4.2.2. Services
- Chapter 5. Geomarketing Market: Deployment Mode Estimates & Trend Analysis
- 5.1. Deployment Mode Movement Analysis & Market Share, 2023 & 2030
- 5.2. Geomarketing Market Estimates & Forecast By Deployment Mode (USD Million)
- 5.2.1. Cloud
- 5.2.2. On-Premises
- Chapter 6. Geomarketing Market: Location Estimates & Trend Analysis
- 6.1. Location Movement Analysis & Market Share, 2023 & 2030
- 6.2. Geomarketing Market Estimates & Forecast By Location (USD Million)
- 6.2.1. Indoor
- 6.2.2. Outdoor
- Chapter 7. Geomarketing Market: End Use Estimates & Trend Analysis
- 7.1. End Use Movement Analysis & Market Share, 2023 & 2030
- 7.2. Geomarketing Market Estimates & Forecast, By End Use (USD Million)
- 7.2.1. BFSI
- 7.2.2. IT & Telecommunication
- 7.2.3. Retail & E-Commerce
- 7.2.4. Media & Entertainment
- 7.2.5. Travel & Hospitality
- 7.2.6. Others
- Chapter 8. Regional Estimates & Trend Analysis
- 8.1. Geomarketing Market by Region, 2023 & 2030
- 8.2. North America
- 8.2.1. North America Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
- 8.2.2. U.S.
- 8.2.3. Canada
- 8.2.4. Mexico
- 8.3. Europe
- 8.3.1. Europe Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
- 8.3.2. UK
- 8.3.3. Germany
- 8.3.4. France
- 8.4. Asia Pacific
- 8.4.1. Asia Pacific Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
- 8.4.2. China
- 8.4.3. Japan
- 8.4.4. India
- 8.4.5. South Korea
- 8.4.6. Australia
- 8.5. Latin America
- 8.5.1. Latin America Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
- 8.5.2. Brazil
- 8.6. Middle East & Africa (MEA)
- 8.6.1. MEA Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
- 8.6.2. UAE
- 8.6.3. Saudi Arabia
- 8.6.4. South Africa
- Chapter 9. Geomarketing Market - Competitive Landscape
- 9.1. Recent Developments & Impact Analysis, By Key Market Participants
- 9.2. Company Categorization
- 9.3. Participant’s Overview
- 9.4. Financial Performance
- 9.5. Product Benchmarking
- 9.6. Company Market Positioning Analysis
- 9.7. Company Heat Map Analysis
- 9.8. Strategy Mapping
- 9.8.1. Expansion/Divestiture
- 9.8.2. Collaborations/Partnerships
- 9.8.3. New Product Launches
- 9.8.4. Contract
- 9.9. Company Profiles
- 9.9.1. IBM Corporation
- 9.9.1.1. Participant’s Overview
- 9.9.1.2. Financial Performance
- 9.9.1.3. Product Benchmarking
- 9.9.1.4. Recent Developments
- 9.9.2. Microsoft Corporation
- 9.9.2.1. Participant’s Overview
- 9.9.2.2. Financial Performance
- 9.9.2.3. Product Benchmarking
- 9.9.2.4. Recent Developments
- 9.9.3. Cisco Systems Inc.
- 9.9.3.1. Participant’s Overview
- 9.9.3.2. Financial Performance
- 9.9.3.3. Product Benchmarking
- 9.9.3.4. Recent Developments
- 9.9.4. Oracle Corporation
- 9.9.4.1. Participant’s Overview
- 9.9.4.2. Financial Performance
- 9.9.4.3. Product Benchmarking
- 9.9.4.4. Recent Developments
- 9.9.5. Adobe Inc.
- 9.9.5.1. Participant’s Overview
- 9.9.5.2. Financial Performance
- 9.9.5.3. Product Benchmarking
- 9.9.5.4. Recent Developments
- 9.9.6. Salesforce.com Inc.
- 9.9.6.1. Participant’s Overview
- 9.9.6.2. Financial Performance
- 9.9.6.3. Product Benchmarking
- 9.9.6.4. Recent Developments
- 9.9.7. Qualcomm
- 9.9.7.1. Participant’s Overview
- 9.9.7.2. Financial Performance
- 9.9.7.3. Product Benchmarking
- 9.9.7.4. Recent Developments
- 9.9.8. Xtremepush
- 9.9.8.1. Participant’s Overview
- 9.9.8.2. Financial Performance
- 9.9.8.3. Product Benchmarking
- 9.9.8.4. Recent Developments
- 9.9.9. Software AG
- 9.9.9.1. Participant’s Overview
- 9.9.9.2. Financial Performance
- 9.9.9.3. Product Benchmarking
- 9.9.9.4. Recent Developments
- 9.9.10. MobileBridge
- 9.9.10.1. Participant’s Overview
- 9.9.10.2. Financial Performance
- 9.9.10.3. Product Benchmarking
- 9.9.10.4. Recent Developments
- 9.9.11. Saksoft
- 9.9.11.1. Participant’s Overview
- 9.9.11.2. Financial Performance
- 9.9.11.3. Product Benchmarking
- 9.9.11.4. Recent Developments
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook