Fruit And Vegetable Juice Market Size, Share & Trends Analysis Report By Product (Fruit, Vegetable Juices), By Distribution Channel (Supermarkets/Hypermarkets, Online), By Region, And Segment Forecasts, 2022 - 2030
The global fruit and vegetable juice market size is expected to reach USD 228.96 billion by 2030, registering a CAGR of 6.3% over the forecast period, according to a new report by Grand View Research, Inc. Some of the key factors driving the market are the increasing consumption of fruit juices, the introduction of fruit and vegetable blends, and rising disposable income in emerging countries. The adoption of healthier lifestyles and the advent of cold-pressed juices is propelling market potential in the upcoming years. The consumption of soft drinks, such as non-alcoholic beverages, cola, flavored sodas, and other sugar-sweetened beverages, is seen to be reducing globally.
These drinks have no nutritional value in sharp contrast to fruit and vegetable juices available on the market. High sugar, fructose corn syrup, phosphoric acid, artificial sweeteners, and caffeine content are some of the main ingredients in such drinks that culminate in a wide range of diseases. In terms of product, the fruit juices segment led the market in 2021. Consumers have become more aware of the harmful health effects associated with the consumption of sugary carbonated drinks. In addition to this, the growing focus on healthy lifestyles among the young, as well as working-class populations across the globe, is increasing the scope for natural fruit-based beverages.
The supermarkets/hypermarkets distribution channel segment accounted for the largest market share in 2021. The increasing demand for different products from different brands in a single place has boosted the sales through supermarkets. According to a blog published in SPENDMENOT in August 2021, 60% of U.S. consumers preferred shopping at supermarkets trying new brands & products. The market is very fragmented as various developers are engaged in the development of new products to attract more consumers
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