Free Ad-supported Streaming TV Market Size, Share & Trends Analysis Report By Type, By Device Type (Smart TVs, Mobile Devices), By Content Type, By Region, And Segment Forecasts, 2024 - 2030

Free Ad-supported Streaming TV Market Size, Share & Trends Analysis Report By Type, By Device Type (Smart TVs, Mobile Devices), By Content Type, By Region, And Segment Forecasts, 2024 - 2030

Market Size & Trends

The global free ad-supported streaming TV market size was estimated at USD 8.03 billion in 2023 and is estimated to reach at a CAGR of 23.0% from 2024 to 2030. The market is currently experiencing significant growth, as more viewers look for cost-effective alternatives to traditional cable TV. To meet growing demand, many services are broadening their content offerings, including original programming and live sports. Additionally, targeted advertising is becoming increasingly advanced, as services utilize data and analytics to provide viewers with highly personalized ad experiences. As a result, the market is expected to continue to grow and evolve in the coming years.

Several significant macroeconomic factors, the increasing availability of high-speed internet connections, and advancements in streaming technology have made it easier for consumers to access and enjoy streaming content and have played a major role in the growth of the FAST market. Additionally, the rise of digital advertising and the shift in advertising budgets towards online platforms have incentivized streaming services to offer free content supported by advertisements. Furthermore, the market is experiencing substantial growth worldwide due to evolving customer preferences, the availability of diverse content options, local special circumstances, and underlying macroeconomic factors. With the increasing demand for convenient and affordable streaming services, the FAST market is poised to grow and innovate further to meet the evolving needs of consumers.

The cost advantage of FAST channels over traditional pay-TV services is a key driver behind the growth of the free ad-supported TV market. Various customers are seeking for reasonable substitutes to expensive cable or satellite TV. FAST channels propose a free approach to a diverse range of content, including movies, TV shows, news, and sports, making them attractive to budget-conscious viewers. These channels feature content from both traditional broadcasters and digital-native creators, providing audiences with a wider selection than conventional TV channels. This variety appeals to viewers with diverse interests, boosting engagement and fueling market growth.

Global Free Ad-supported Streaming TV Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global Free Ad-supported Streaming TV (FAST) market report based on type, device type, content type, and region:

• By Type Outlook (Revenue, USD Million, 2018 - 2030)
• Linear Channel
• Video-on-demand
• By Device Type Outlook (Revenue, USD Million, 2018 - 2030)
• Smart TVs
• Mobile Devices
• Others
• By Content Type Outlook (Revenue, USD Million, 2018 - 2030)
• Movies
• Music & Entertainment
• News
• Sports
• Others
• Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
• U.S.
• Canada
• Europe
• Germany
• UK
• France
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Latin America
• Brazil
• Mexico
• Middle East and Africa (MEA)
• Kingdom of Saudi Arabia
• UAE
• South Africa

Please note The report will be delivered in 4-8 business days upon order notification.