France Digital Signage Market Size, Share & Trends Analysis Report By Type, By Component, By Technology, By Screen Size, By Content Category, By Application, By Location, And Segment Forecasts, 2023 - 2030

France Digital Signage Market Size, Share & Trends Analysis Report By Type, By Component, By Technology, By Screen Size, By Content Category, By Application, By Location, And Segment Forecasts, 2023 - 2030

France Digital Signage Market Growth & Trends

The France digital signage market is expected to reach USD 1.76 billion by 2030 and expand at a CAGR of 7.1% from 2023 to 2030, according to a new report by Grand View Research, Inc. Digital signage solutions provide applications for displaying digital media, such as images and videos, on large screens such as LED walls. Digital signage displays are used at various places, such as retail stores, hospitals, and stadiums. The COVID-19 pandemic aided the digital signage market growth in France. The rise in demand for contactless solutions, the rise in demand for health and safety messaging, and the growth in virtual events and remote working were some of the factors that led to the growth of the market post-COVID-19 pandemic.

Advancing digital signage technologies offer significant growth opportunities for the France digital signage market. Market players are introducing new services to improve customer experience. For instance, in September 2020, Intuiface announced the launch of digital signage analytics consulting services. The company introduced a free service focusing on KPI identification and a fixed-price version offering assistance throughout the deployment. With this launch, the company aimed to improve the customer experience.

On the basis of component, the market is divided into software, hardware, and services. The demand for hardware components is expected to increase over the forecast period due to the growing number of innovative display technologies, such as 4K, 1080p, and 8K displays. On the basis of technology, the France digital signage market is divided into LCD, LED, interactive screens/touch screens, and others. LED dominated the technology segment in 2022 owing to the benefits LED screens offer, such as they can be used outdoors as they are weatherproof and offer a bright display.

Content creation in digital signage includes designing and producing messages. The use of content management software is a significant challenge for users as they find it difficult to update the content and synch the data with the cloud for sharing to multiple screens and locations. Content management software is used to create and manage digital web content. The bundled solutions offered by content management software retailers enable programmers to plan and modify web templates. In addition, increasing difficulty in gathering the end-users information is another significant challenge for the user.

Some of the key players operating in the France digital signage market are adopting different development strategies such as product launches, partnerships, business expansion, and others to expand their presence and market share in the overall France digital signage market. In July 2021, Intel Corporation collaborated with Clevertouch, a manufacturer of interactive touchscreens, collaboration software, and digital signage, to offer its customers and partners a wider range of Intel Corporation’s products. With the collaboration, the companies envisaged dominating the education, enterprise, retail, and healthcare markets with cloud solutions and new-generation products.

France Digital Signage Market Report Highlights

• Digital signage has various applications across various sectors, such as healthcare, banking, retail, and transportation. Digital signage offers better recall, engagement, and retention rates. Moreover, digital signage displays in high-traffic places can increase the audience for marketing activities
• The kiosks segment is expected to dominate the market in 2022 with a market share of 23.7% and is expanding at a CAGR of 8.4% from 2023 to 2030
• The hardware component segment is projected to expand at the fastest CAGR over the forecast period
• The LED segment dominated the market in 2022 and is expected to expand at a CAGR of 7.5% from 2023 to 2030
• The 32 to 52 inches screen size segment is projected to register the fastest CAGR over the forecast period
• The non-broadcast segment dominated the market in 2022 and is expected to expand at a CAGR of 6.3% from 2023 to 2030
• The transportation application segment is projected to grow at the fastest CAGR over the forecast period
• By location, the out-store segment is projected to expand at the fastest CAGR of 9.1% over the forecast period

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