Food Fortifying Agents Market Size, Share & Trends Analysis Report By Type (Vitamins, Minerals, Proteins & Amino Acids, Carbohydrates, Prebiotics & Probiotics, Lipids), By Application, By Region, And Segment Forecasts, 2024 - 2030

Food Fortifying Agents Market Size, Share & Trends Analysis Report By Type (Vitamins, Minerals, Proteins & Amino Acids, Carbohydrates, Prebiotics & Probiotics, Lipids), By Application, By Region, And Segment Forecasts, 2024 - 2030

Food Fortifying Agents Market Growth & Trends

The global food fortifying agents market size is expected to reach USD 169.47 billion by 2030, expanding at a CAGR of 9.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is driven by rising awareness of the need for nutrient-rich diets, particularly in developing regions where deficiencies are common. Government regulations and initiatives mandating fortification to combat malnutrition also play a significant role. Additionally, the growing health and wellness trend is increasing demand for functional foods and beverages enriched with essential nutrients. The expansion of the global food and beverage industry, combined with advancements in fortification technologies, facilitates the integration of these agents into various products, further boosting market growth.

Companies are investing in research and development to create more effective and sustainable fortifying agents. For instance, biofortification, which involves enhancing the nutritional profile of crops during the growth phase, is gaining traction. Partnerships and collaborations between food manufacturers and biotechnology firms are leading to the development of novel fortifying compounds with improved absorption and health benefits. Regulatory bodies in various regions are updating and expanding their fortification guidelines to include a broader range of nutrients and food products. Additionally, the market is witnessing the introduction of fortified foods targeted at specific demographics, such as children, pregnant women, and the elderly, to meet their unique nutritional needs.

Innovations in microencapsulation technology are also playing a crucial role in the market. Microencapsulation involves enclosing nutrients in a protective coating, enhancing their stability and bioavailability. This technology allows for better incorporation of fortifying agents into various food matrices without compromising taste, texture, or shelf life. Improved nutrient delivery and absorption are critical in ensuring that fortified foods provide the intended health benefits, making microencapsulation a valuable tool for manufacturers.

Companies are developing new technologies. For instance, in February 2022 Xampla, based in Cambridge, developed a plant-based material from pea protein to protect vitamins in clear beverage bottles from UV degradation. This innovation allows the use of clear, recyclable bottles, preferred by consumers, without vitamin loss. The company received USD 1.28 million from Innovate UK to scale production and is partnering with Britvic to implement the technology. Britvic, known for fortifying drinks with vitamins C, D, and B, has moved brands like Fruit Shoot and 7UP to clear bottles to enhance recycling. Xampla's technology effectively addresses a key industry challenge.

Food Fortifying Agents Market Report Highlights

• Based on type, vitamin food fortification agents dominated the market, accounting for 28% of global revenue in 2023. Widespread deficiencies and health benefits drive government initiatives and consumer demand for fortified foods
• Based on application, dairy and dairy-based products dominated the market with a 25.1% revenue share in 2023. Their widespread consumption, nutritional profile, and distribution capabilities make them ideal for nutrient fortification
• North America accounted for a share of 30.4% in 2023, driven by its advanced food industry, consumer awareness, and supportive regulations

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