Floral Flavors Market Size, Share & Trends Analysis Report By Type (Natural Flavor, Artificial Flavor), By Application, By Source (Hibiscus, Lavender, Rose, Others), By Region, And Segment Forecasts, 2024 - 2030

Floral Flavors Market Size, Share & Trends Analysis Report By Type (Natural Flavor, Artificial Flavor), By Application, By Source (Hibiscus, Lavender, Rose, Others), By Region, And Segment Forecasts, 2024 - 2030

Floral Flavors Market Growth & Trends

The global floral flavors market size is expected to reach USD 2.83 billion by 2030, and projected to grow at a CAGR of 5.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. The global floral flavor industry has experienced significant growth in recent years, driven by consumers' increasing preference for clean-label products and naturally-sourced ingredients like floral flavors. These botanical ingredients have become popular among food and beverage manufacturers who seek to incorporate natural and exotic flavors into their products. Commonly used floral flavors such as jasmine, rose, hibiscus, elderflower, lavender, orange blossom, and chrysanthemum add an element of adult sophistication to various food and beverage offerings. Additionally, floral flavors are often paired with fruit flavors, as they complement the sweet and tangy profiles of fruits.

The rising demand for natural and organic products, particularly among health-conscious consumers, has led to a surge in the use of floral flavors in new product launches, including yogurt, beer, tea, and other items. As the market shifts away from artificial flavorings-many of which, like benzophenone, ethyl acrylate, pyridine, and styrene, have been identified as carcinogens-there is a growing preference for natural alternatives. Floral flavors, such as hibiscus, are particularly favored for their health benefits, having been used as medicinal remedies for centuries.

Moreover, the global trend towards flavored tea and coffee is contributing to the increased use of floral extracts in these beverages. Floral flavors are also becoming popular in frozen desserts, providing unique and appealing tastes. For instance, in February 2022, Baskin Robbins introduced a rose-flavored ice cream called Secret Admirer. Looking ahead, the demand for floral flavors is expected to continue growing, driven by the rising consumption of processed food, beverages, and natural food products.

Floral Flavors Market Report Highlights

• Artificial floral flavor accounted for a share of 65.7% in 2023. Artificial floral flavors provide a consistent taste and are often more cost-effective and stable than natural floral extracts. This consistency is appealing to manufacturers who need to ensure uniformity in their products.
• Rose flavor is expected to grow at a CAGR of 6.6% from 2024 to 2030. Rose flavors, often derived from rose water or rose extract, are associated with various health benefits, such as antioxidant properties and potential digestive aids. This aligns with the growing trend towards functional and health-conscious ingredients.
• Bakery & confectionery accounted for a share of 25.1% in 2023. Floral flavors offer distinct and sophisticated taste experiences that stand out in the crowded bakery and confectionery markets. Consumers are increasingly seeking novel and exotic flavors to differentiate their treats from traditional options.
• Europe is expected to grow at a CAGR of 6.5% from 2024 to 2030. Floral flavors enhance the sensory experience of food and beverages with their delicate aromas and vibrant colors. In European cuisine, which values aesthetics and intricate flavor profiles, floral ingredients are used to elevate both the visual and sensory appeal of products.

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