Fermented Tea Market Size, Share & Trends Analysis Report By Product (Kombucha, Pu-Erh), By Distribution Channel (Online, Offline Channel), By Region (North America, Europe, Asia Pacific), And Segment Forecasts, 2021 - 2028

Fermented Tea Market Growth & Trends

The global fermented tea market size is expected to reach USD 12.6 billion by 2028, based on a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 15.8% from 2021 to 2028. The presence of online channels for purchasing sparkling drinks and fermented teas is a major factor driving the demand for fermented teas. Companies in the market are increasingly utilizing social media platforms to stay afloat during the pandemic.

The pandemic has disrupted the supply chain in several industries due to the difficulty in obtaining raw materials. The closure of several businesses and cafes has decreased the sales revenue for companies in the industry. However, the pandemic has shifted the focus of customers towards healthier lifestyles and increased consumption of immunity-rich food and beverages which is acting as an opportunity for the players in the industry.

During the pandemic, several businesses turned towards online retail channels to run their business. Factors such as high consumer engagement and the ability to penetrate several demographics are boosting the sales of fermented tea. Consumers may seek organic products which are free of any artificial ingredients thereby encouraging key players in the industry to launch newer flavors using raw ingredients. Additionally, the spike in sales for hard kombucha and exotic teas such as pu-erh and heicha among younger consumers is facilitating the market growth.

Fermented Tea Market Report Highlights

  • Based on product, the market is categorized into kombucha, pu-erh, and other dark teas. The kombucha segment held a majority of the revenue share in 2020 due to the wide availability of emerging brands for kombucha in the market
  • Based on distribution channel, the market is characterized into online and offline channels. The offline segment held the majority of the revenue share in 2020. Supermarkets and local stores offer customers a wide range of brands and flavors. For example, Whole Foods in New York has collaborated with local sellers for providing flavors such as watermelon basil kombucha on tap
  • In 2020, Asia Pacific held a majority of the revenue share owing to an increase in middle-class population and growing demand for probiotic foods and beverages in the region
  • Asia Pacific is anticipated to witness the fastest growth over the forecast period from 2021 to 2028. Increasing awareness about health benefits and concerns about ingredients present in the products are driving the market. Additionally, the rise in internet penetration is also garnering demand for healthy beverages in the region
Profiled Companies

GT’s Living Foods
KeVita
Live Soda LLC
Humm Kombucha
Menghai Tea Factory
Buddha Teas
Earth Therapeutics
TaeTea Group
Hunan Provincial Baishaxi Tea Industry Co.,ltd
Mandala Tea

Please note The report will be delivered in 2-3 business days upon order notification.


Chapter 1 Methodology & Scope
1.1 Market Segmentation & Scope
1.2 Market Definition
1.3 Information Procurement
1.3.1 Purchased Database
1.3.2 GVR’s Internal Database
1.3.3 Secondary Sources and Third-Party Perspectives
1.3.4 Primary Research
1.4 Information Analysis
1.4.1 Data Analysis Models
1.4.2 Market Formulation & Data Visualization
1.5 Data Validation & Publishing
Chapter 2 Executive Summary
2.1 Market Outlook
2.2 Product Outlook
2.3 Distribution Channel Outlook
2.4 Regional Outlook
Chapter 3 Market Variables, Trends & Scope
3.1 Market Introduction
3.2 Impact of COVID-19 on Fermented Tea Market
3.3 Industry Value Chain Analysis
3.4 Market Dynamics
3.4.1 Driver Impact Analysis
3.4.1.1 Rise in consumption of functional beverages
3.4.1.2 Rise in number of cafes
3.4.2 Restraint Impact Analysis
3.4.2.1 Stringent regulations
3.4.3 Industry Challenges
3.4.4 Industry Opportunities
3.5 Business Environment Analysis
3.5.1 Industry Analysis: Porter’s Five Forces
3.6 Roadmap of Fermented Tea Market
3.7 Market Entry Strategies
3.8 Penetration & Growth Prospect Mapping
Chapter 4 Consumer Behavior Analysis
4.1 Consumer Trends & Preferences
4.2 Factors Affecting Buying Decision
4.3 Consumer Product Adoption
4.4 Observations & Recommendations
Chapter 5 Fermented Tea Market: Product Analysis and Estimates
5.1 Product Analysis & Market Share, 2020 & 2028
5.2 Kombucha
5.2.1 Kombucha Market Estimates and Forecast, 2016 - 2028 (USD Million)
5.3 Pu-Erh
5.3.1 Pu-Erh Market Estimates and Forecast, 2016 - 2028 (USD Million)
5.4 Other Dark Teas
5.4.1 Other Dark Teas Market Estimates and Forecast, 2016 - 2028 (USD Million)
Chapter 6 Fermented Tea Market: Distribution Channel Analysis and Estimates
6.1 Distribution Channel Analysis & Market Share, 2020 & 2028
6.2 Online
6.2.1 Online Market Estimates and Forecast, 2016 - 2028 (USD Million)
6.3 Offline
6.3.1 Offline Market Estimates and Forecast, 2016 - 2028 (USD Million)
Chapter 7 Fermented Tea Market: Regional Estimates & Trend Analysis
7.1 Regional Movement Analysis & Market Share, 2020 & 2028
7.2 North America
7.2.1 North America Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.2.2 North America Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.2.3 North America Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.2.4 U.S.
7.2.4.1 U.S. Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.2.4.2 U.S. Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.2.4.3 U.S. Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.3 Europe
7.3.1 Europe Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.3.2 Europe Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.3.3 Europe Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.3.4 U.K.
7.3.4.1 U.K. Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.3.4.2 U.K. Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.3.4.3 U.K. Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.3.5 Germany
7.3.5.1 Germany Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.3.5.2 Germany Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.3.5.3 Germany Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.4 Asia Pacific
7.4.1 Asia Pacific Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.4.2 Asia Pacific Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.4.3 Asia Pacific Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.4.4 China
7.4.4.1 China Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.4.4.2 China Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.4.4.3 China Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.4.5 India
7.4.5.1 India Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.4.5.2 India Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.4.5.3 India Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.5 Central and South America
7.5.1 Central and South America Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.5.2 Central and South America Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.5.3 Central and South America Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.5.4 Brazil
7.5.4.1 Brazil Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.5.4.2 Brazil Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.5.4.3 Brazil Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.6 Middle East & Africa
7.6.1 Middle East & Africa Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.6.2 Middle East & Africa Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.6.3 Middle East & Africa Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.6.4 Saudi Arabia
7.6.4.1 Saudi Arabia Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.6.4.2 Saudi Arabia Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.6.4.3 Saudi Arabia Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
Chapter 8 Competitive & Vendor Landscape
8.1 Key Global Players, Recent Developments, & their Impact on the Industry
8.2 Key Company Categorization
8.3 Vendor Landscape
8.3.1 Key company market position analysis, 2020
Chapter 9 Company Profiles
9.1 GT’s Living Foods
9.1.1 Company Overview
9.1.2 Product Benchmarking
9.1.3 Strategic Initiatives
9.2 KeVita
9.2.1 Company Overview
9.2.2 Product Benchmarking
9.3 Live Soda LLC
9.3.1 Company Overview
9.3.2 Product Benchmarking
9.3.3 Strategic Initiatives
9.4 Humm Kombucha
9.4.1 Company Overview
9.4.2 Product Benchmarking
9.5 Menghai Tea Factory
9.5.1 Company Overview
9.5.2 Product benchmarking
9.5.3 Strategic Initiatives
9.6 Buddha Teas
9.6.1 Company Overview
9.6.2 Product benchmarking
9.7 Earth Therapeutics
9.7.1 Company Overview
9.7.2 Product Benchmarking
9.8 TaeTea Group
9.8.1 Company Overview
9.8.2 Product Benchmarking
9.9 Hunan Provincial Baishaxi Tea Industry Co.,ltd
9.9.1 Company Overview
9.9.2 Product Benchmarking
9.10 Mandala Tea
9.10.1 Company Overview
9.10.2 Product Benchmarking

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