U.S. And Europe Outdoor Fabric Market Size, Share & Trends Analysis Report By Material (Polyester, Acrylic, Olefin, Marine Vinyl, Cotton, PTFE, PVC, Other), By Region (U.S., Europe), And Segment Forecasts, 2024 - 2030

U.S. And Europe Outdoor Fabric Market Size, Share & Trends Analysis Report By Material (Polyester, Acrylic, Olefin, Marine Vinyl, Cotton, PTFE, PVC, Other), By Region (U.S., Europe), And Segment Forecasts, 2024 - 2030

U.S. And Europe Outdoor Fabric Market Growth & Trends

The U.S. and Europe outdoor fabric market size is expected to reach USD 7.8 billion by 2030, exhibiting a CAGR of 4.2% during the forecast period of 2024 to 2030, according to a new report by Grand View Research, Inc. This growth can be attributed to the growing urbanization and outdoor living spaces, increasing outdoor activities & fashion and style trends, and a flourishing construction industry across the U.S. and Europe. This, in turn, influences product development, marketing strategies, and consumer preferences within the industry across the country.

Homeowners increasingly seek to extend their living areas beyond the design of their homes, creating inviting outdoor environments for relaxation, dining, and entertainment. Durable and weather-resistant fabrics have become essential to meet this demand, allowing for comfortable outdoor furniture, cushions, and upholstery that can withstand diverse weather conditions. Consumers' preferences have also shifted towards fabrics that offer a blend of style and functionality, with a particular emphasis on vibrant colors, diverse patterns, and textures that complement various design aesthetics.

Moreover, the rise in environmental consciousness has led to a surge in demand for sustainable and eco-friendly materials in outdoor fabrics, further influencing the market offerings. These trends reflect a broader desire for enhanced outdoor experiences, encouraging consumers to invest in outdoor decor that elevates their living spaces, connects them with nature, facilitates social gatherings, and adds value to their properties.

Various raw materials, including materials, such as polyester, olefin, acrylic, marine vinyl, cotton, PTFE, PVC, etc. are used for manufacturing furniture and other products. For instance, in April 2021, Netherlands-based outdoor fabric provider TenCate Fabrics announced the launch of WR200, a lightweight polyester fabric. Due to its durable and low-weight features, it is a renovated version of TenCate’s polyester fabric specifically designed for outdoor applications. These raw materials are sourced from different countries and supply of these materials is largely affected by the fluctuations in commodity markets. Such fluctuations tend to have adverse effects on the supply chain of fabrics and textiles, thereby posing a challenge to the key players operating in the U.S. and Europe outdoor fabric market.

Manufacturers sell their products either through direct channels or distribution networks. They also rely on retailers, supermarkets or hypermarkets, independent dealers, reconditioned distributors, and e-commerce websites for selling their products. Distributors of these products play a decisive role in expanding the reach of products and broadening the customer base of manufacturers of these tools. Hence, manufacturers prefer either an integrated channel or opt for online retail.

U.S. And Europe Outdoor Fabric Market Report Highlights

• Among materials, acrylic dominated the market in 2023 by accounting for a revenue share of 38.7% of the market in the same year. The extraordinary resilience to environmental factors like moisture, sunshine, and mildew and usage of acrylic textiles have increased due to the growing demand for outdoor furniture, awnings, umbrellas, and other accessories. This is because acrylic fabrics provide an appealing balance in the market between performance, aesthetics, and durability.
• Europe dominated the U.S. and Europe market in 2023 by accounting for a revenue share of 68.9 in the same year. Growth of textile production and design, promoting a long history of creativity and excellence in creating outdoor textiles. Moreover, Europe has a stronghold in outdoor textiles because of its emphasis on design and fashion, which appeals to consumers who want outdoor products that are both stylish and functional.
• The U.S. and Europe market is highly competitive with the presence of international players, such as Kravet, Sunbrella, WAVERLY, INC., The Swavelle Group, Covington Fabric Company, Inc., etc. Product enhancement/innovation remains a key factor for vendors to stay competitive in the market.

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