Europe, Middle East & India OTC Multivitamins And Minerals Supplements Market Size, Share & Trends Analysis Report By Ingredient, By Form, By Functionality, By End-use, By Region, And Segment Forecasts, 2025 - 2030

Europe, Middle East & India OTC Multivitamins And Minerals Supplements Market Size, Share & Trends Analysis Report By Ingredient, By Form, By Functionality, By End-use, By Region, And Segment Forecasts, 2025 - 2030


U.S. In Vitro Diagnostics Market Growth & Trends

The U.S. in vitro diagnostics market size is estimated to reach USD 57.43 billion by 2030, expanding at a CAGR of 5.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. Medical instruments that perform diagnostic tests on bio-fluids including blood, urine, and tissues are known as in vitro diagnostics (IVD). The IVD tests are used to study pharmacological therapy and to identify and evaluate infectious diseases, autoimmune disorders, and a variety of medical ailments.

The rising prevalence of chronic and pathogenic diseases, the aging population, the increasing popularity of point-of-care testing, and personalized medicine are anticipated to increase the demand for IVD testing in the country. Moreover, with developments in genomics & proteomics, this industry is seeing new prospects as molecular diagnostics expands its reach and introduces a new variety of condition-specific indicators and tests.

Several ailments, such as genetic, cardiovascular, and neurological disorders, are becoming more common. Cardiovascular diseases (CVDs) are the major cause of death in the U.S., killing an estimated 659,000 people each year, as per the Centers for Disease Control and Prevention (CDC). This has resulted in a significant public awareness about early diagnosis and a rise in routine diagnosis, both of which support the market's overall development.

The launch of new advanced IVD products is assisting the market's rapid expansion. Moreover, market players and research institutes are actively involved in the development of novel products to reduce the overall disease burden in the country. For instance, in May 2021, the University of California developed an ultrasensitive molecular test. This test is based on a chip technology that can detect the presence of influenza A and SARS-CoV-2 antigens. The test is under further study for conversion into a Point-of-Care (PoC) test.

The adoption of IVD testing at the point-of-care testing facilities is increasing rapidly. As several players are focusing on launching tests for home care facilities, there has been a shift in the industry dynamics. Moreover, in 2021, FDA also prioritized home-based molecular diagnostics tests. In March 2021, BATM Advanced Communications Limited announced the launch of its molecular diagnostics self-test kit for the detection of COVID-19.

The market is gaining strength as diagnostic laboratories increasingly employ fully automated tools. Automated instruments, as opposed to manual and semi-automated equipment, are more expandable, meet high level of performance, reduce technologists' hands-on time, eliminate batch testing, and provide faster results to physicians. Market participants are increasingly working on building automated instruments as a result of these benefits.

Furthermore, laboratory automation facilitates, expedites, and improves the efficiency and efficacy of diagnostic tests. From loading specimen tubes to providing findings for all major laboratory disciplines, a total lab automated system can handle all parts of the testing process. As more manufacturers enter the market with broader automation choices, the evolution of lab automation in the clinical diagnostics business is continuing to accelerate.

Since it is utilized to detect the SARS-CoV-2 virus, the COVID-19 pandemic has increased the demand for molecular diagnostics tools. Additionally, among hospitalized patients suffering from COVID-19, there was a surge in demand for test kits and consumables for measuring blood glucose levels, troponin levels, and a variety of other parameters. As a result, the usage of IVD devices increased during the pandemic and propelled the market growth.

U.S. In Vitro Diagnostics Market Report Highlights
  • By product, the reagent segment held a larger share of the U.S. IVD market owing to the increasing demand for genetic testing and the availability of advanced cancer diagnostic tests in the country.
  • The coagulation segment is expected to be the fastest-growing segment. The rising prevalence of cardiovascular diseases, blood-related disorders, and autoimmune diseases is expected to boost the demand for coagulation testing.
  • The oncology segment is anticipated to grow at the fastest CAGR over the forecast period owing to the increasing prevalence of disease and increasing awareness among people about early diagnosis of diseases.
  • A few of the key market players include QIAGEN; F. Hoffman-La Roche Ltd.; Abbott.; Agilent Technologies, Inc.; bioMérieux; Quidel Corporation.
Please note The report will be delivered in 2-3 business days upon order notification.


Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Europe, Middle East & India OTC Multivitamins & Minerals Supplements Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Ingredient Adoption
4.5. Observations & Recommendations
Chapter 5. Europe, Middle East & India OTC Multivitamins & Minerals Supplements Market: Ingredient Estimates & Trend Analysis
5.1. Europe, Middle East & India OTC Multivitamins & Minerals Supplements OTC multivitamins & minerals supplements Market, By Ingredient: Key Takeaways
5.2. Ingredient Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Ingredient, 2018 - 2030 (USD Million)
5.3.1. Multivitamins
5.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.1.2. Vitamin A
5.3.1.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.1.3. Vitamin C
5.3.1.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.1.4. Vitamin D
5.3.1.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.1.5. Vitamin E
5.3.1.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.1.6. Vitamin K
5.3.1.6.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.1.7. Vitamin B
5.3.1.7.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.1.7.2. Thiamine
5.3.1.7.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.1.7.3. Riboflavin
5.3.1.7.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.1.7.4. Niacin
5.3.1.7.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.1.7.5. Pantothenic Acid
5.3.1.7.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.1.7.6. Biotin
5.3.1.7.6.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.1.7.7. B6
5.3.1.7.7.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.1.7.8. B12
5.3.1.7.8.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.1.7.9. Folate
5.3.1.7.9.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.2. Minerals
5.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.2.2. Iodine
5.3.2.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.2.3. Calcium
5.3.2.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.2.4. Magnesium
5.3.2.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.2.5. Potassium
5.3.2.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.2.6. Selenium
5.3.2.6.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.2.7. Manganese
5.3.2.7.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.2.8. Molybdenum
5.3.2.8.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.2.9. Phosphorus
5.3.2.9.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.2.10. Sodium
5.3.2.10.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.2.11. Chloride
5.3.2.11.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.2.12. Zinc
5.3.2.12.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.2.13. Iron
5.3.2.13.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.2.14. Copper
5.3.2.14.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
Chapter 6. Europe, Middle East & India OTC Multivitamins & Minerals Supplements Market: Form Estimates & Trend Analysis
6.1. Europe, Middle East & India OTC Multivitamins & Minerals Supplements Market, By Form: Key Takeaways
6.2. Form Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, By Form, 2018 - 2030 (USD Million)
6.3.1. Powder
6.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
6.3.2. Tablets
6.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
6.3.3. Capsules
6.3.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
6.3.4. Softgels
6.3.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
6.3.5. Gummies
6.3.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
6.3.6. Liquid
6.3.6.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
6.3.7. Others
6.3.7.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
Chapter 7. Europe, Middle East & India OTC Multivitamins & Minerals Supplements Market: Functionality Estimates & Trend Analysis
7.1. Europe, Middle East & India OTC Multivitamins & Minerals Supplements Market, By Functionality: Key Takeaways
7.2. Functionality Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Functionality, 2018 - 2030 (USD Million)
7.3.1. Energy & Weight Management
7.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
7.3.2. General Health
7.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
7.3.3. Bone & Joint Health
7.3.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
7.3.4. Gastrointestinal Health
7.3.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
7.3.5. Immunity
7.3.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
7.3.6. Cardiac Health
7.3.6.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
7.3.7. Diabetes
7.3.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.8. Anti-Cancer
7.3.8.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
7.3.9. Others
7.3.9.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
Chapter 8. Europe, Middle East & India OTC Multivitamins & Minerals Supplements Market: End Use Estimates & Trend Analysis
8.1. Europe, Middle East & India OTC Multivitamins & Minerals Supplements Market, By End Use: Key Takeaways
8.2. End Use Movement Analysis & Market Share, 2024 & 2030
8.3. Market Estimates & Forecasts, By End Use, 2018 - 2030 (USD Million)
8.3.1. Adults
8.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
8.3.2. Geriatric
8.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
8.3.3. Pregnant Women
8.3.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
8.3.4. Children
8.3.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
8.3.5. Infants
8.3.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
Chapter 9. Europe, Middle East & India OTC Multivitamins & Minerals Supplements : Regional Estimates & Trend Analysis
9.1. Europe, Middle East & India OTC Multivitamins & Minerals Supplements Market: Regional Outlook
9.2. Regional Marketplaces: Key Takeaways
9.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
9.3.1. Europe
9.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.1.2. Germany
9.3.1.2.1. Key Country Dynamics
9.3.1.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.1.3. U.K.
9.3.1.3.1. Key Country Dynamics
9.3.1.3.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.1.4. France
9.3.1.4.1. Key Country Dynamics
9.3.1.4.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.1.5. Italy
9.3.1.5.1. Key Country Dynamics
9.3.1.5.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.1.6. Spain
9.3.1.6.1. Key Country Dynamics
9.3.1.6.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.1.7. Netherlands
9.3.1.7.1. Key Country Dynamics
9.3.1.7.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.1.8. Switzerland
9.3.1.8.1. Key Country Dynamics
9.3.1.8.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.1.9. Austria
9.3.1.9.1. Key Country Dynamics
9.3.1.9.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.2. Middle East
9.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.2.2. Saudi Arabia
9.3.2.2.1. Key Country Dynamics
9.3.2.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.2.3. Turkey
9.3.2.3.1. Key Country Dynamics
9.3.2.3.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.2.4. Egypt
9.3.2.4.1. Key Country Dynamics
9.3.2.4.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.2.5. UAE
9.3.2.5.1. Key Country Dynamics
9.3.2.5.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.2.6. Bahrain
9.3.2.6.1. Key Country Dynamics
9.3.2.6.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.2.7. Oman
9.3.2.7.1. Key Country Dynamics
9.3.2.7.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.2.8. Kuwait
9.3.2.8.1. Key Country Dynamics
9.3.2.8.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.3. India
9.3.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
Chapter 10. Europe, Middle East & India OTC Multivitamins & Minerals Supplements Market: Competitive Analysis
10.1. Recent Developments & Impact Analysis, By Key Market Participants
10.2. Company Categorization
10.3. Participant’s Overview
10.4. Financial Performance
10.5. Product Benchmarking
10.6. Company Market Share Analysis, 2024 (%)
10.7. Company Heat Map Analysis
10.8. Strategy Mapping
10.9. Company Profiles
10.9.1. Amway Corp.
10.9.1.1. Company Overview
10.9.1.2. Financial Performance
10.9.1.3. Product Portfolios
10.9.1.4. Strategic Initiatives
10.9.2. Abbott
10.9.2.1. Company Overview
10.9.2.2. Financial Performance
10.9.2.3. Product Portfolios
10.9.2.4. Strategic Initiatives
10.9.3. Bayer AG
10.9.3.1. Company Overview
10.9.3.2. Financial Performance
10.9.3.3. Product Portfolios
10.9.3.4. Strategic Initiatives
10.9.4. Glanbia PLC
10.9.4.1. Company Overview
10.9.4.2. Financial Performance
10.9.4.3. Product Portfolios
10.9.4.4. Strategic Initiatives
10.9.5. GSK plc.
10.9.5.1. Company Overview
10.9.5.2. Financial Performance
10.9.5.3. Product Portfolios
10.9.5.4. Strategic Initiatives
10.9.6. Herbalife International of America, Inc.
10.9.6.1. Company Overview
10.9.6.2. Financial Performance
10.9.6.3. Product Portfolios
10.9.6.4. Strategic Initiatives
10.9.7. NU SKIN
10.9.7.1. Company Overview
10.9.7.2. Financial Performance
10.9.7.3. Product Portfolios
10.9.7.4. Strategic Initiatives
10.9.8. NOW Foods
10.9.8.1. Company Overview
10.9.8.2. Financial Performance
10.9.8.3. Product Portfolios
10.9.8.4. Strategic Initiatives
10.9.9. Bionova
10.9.9.1. Company Overview
10.9.9.2. Financial Performance
10.9.9.3. Product Portfolios
10.9.9.4. Strategic Initiatives
10.9.10. Bright Lifecare Private Limited
10.9.10.1. Company Overview
10.9.10.2. Financial Performance
10.9.10.3. Product Portfolios
10.9.10.4. Strategic Initiatives
10.9.11. Sun Pharmaceutical Industries Ltd.
10.9.11.1. Company Overview
10.9.11.2. Financial Performance
10.9.11.3. Product Portfolios
10.9.11.4. Strategic Initiatives
10.9.12. Nature's Sunshine Products, Inc.
10.9.12.1. Company Overview
10.9.12.2. Financial Performance
10.9.12.3. Product Portfolios
10.9.12.4. Strategic Initiatives
10.9.13. Nutra Essential OTC (Farmalider)
10.9.13.1. Company Overview
10.9.13.2. Financial Performance
10.9.13.3. Product Portfolios
10.9.13.4. Strategic Initiatives
10.9.14. Nature's Bounty
10.9.14.1. Company Overview
10.9.14.2. Financial Performance
10.9.14.3. Product Portfolios
10.9.14.4. Strategic Initiatives
10.9.15. Arkopharma
10.9.15.1. Company Overview
10.9.15.2. Financial Performance
10.9.15.3. Product Portfolios
10.9.15.4. Strategic Initiatives

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