Europe Complementary And Alternative Medicine Market Size, Share & Trends Analysis Report By Intervention (Body Healing, Traditional Alternative Medicine/Botanicals, Mind Healing, Sensory Healing, External Energy), By Country, And Segment Forecasts, 2025 - 2030
Europe Complementary And Alternative Medicine Market Growth & Trends
The Europe complementary and alternative medicine market size is expected to reach USD 189.02 billion in 2030 and is expected to grow at a CAGR of 21.4% from 2025 to 2030. The market is majorly driven by the growing awareness regarding alternative medicine and its numerous associated benefits. Further, an increase in the adoption of, spas, and other wellness treatments has resulted in a considerable adoption of complementary and alternative medicine services.
The presence of a large number of service providers along with educational institutes is likely to create lucrative growth opportunities over the forecast period. In addition, R&D activities to determine the potential of CAM in treating a number of chronic diseases are anticipated to boost the market growth over the forecast period.
The willingness of people to use CAM will further offer lucrative growth opportunities in the forecast period. Naturopaths were referred four times as regularly as acupuncture, TCM, osteopathy, and other methods were employed more than 3 times by people without supplemental health insurance. In addition, people in Switzerland with additional health insurance for CM used all CM modalities.
Germany accounted for the largest revenue share in the European market in 2020. The European market is fragmented and witnesses moderate market competition. This is due to the presence of a number of well-established service providers as well as recognized education providers in the region.
Europe Complementary And Alternative Medicine Market Report Highlights
- The body healing intervention segment held the largest revenue share during the forecast period owing to the increasing inclination of the consumers towards the use of these therapies. Owing to its growing popularity, a number of insurance companies are offering coverage in their medical plans, which is expected to offer lucrative growth opportunities in the forecast period
- The traditional alternative medicine/botanical intervention segment was the second-largest revenue-generating segment during the forecast period. Government initiatives along with increasing awareness among the population are expected to drive the segment over the forecast period
- The mind healing intervention segment is expected to witness growth over the forecast period due to the rising prevalence of mental illness, along with well-established research institutes in the region
- In the near future, there will be a demand by technology and medical companies to further research on how energy networks connect to bodies and brains
- Moreover, sensory integration therapy has become one of the most demanded and utilized approaches for autism
- The increasing research and focus of researchers on developing therapies is expected to fuel the market growth
- Chapter 1. Methodology And Scope
- 1.1. Market Segmentation
- 1.1.1. Market Definitions
- 1.2. Objectives
- 1.2.1. Objective - 1
- 1.2.2. Objective - 2
- 1.2.3. Objective - 3
- 1.3. Research Methodology
- 1.4. Information Procurement
- 1.4.1. Purchased Database
- 1.4.2. Gvr’s Internal Database
- 1.4.3. Secondary Sources
- 1.4.4. Primary Research
- 1.5. Information Or Data Analysis
- 1.5.1. Data Analysis Models
- 1.6. Market Formulation & Validation
- 1.7. Model Details
- 1.7.1. Commodity Flow Analysis
- 1.8. List Of Secondary Sources
- 1.9. List Of Abbreviations
- 1.10. List Of Primary Sources
- Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Intervention Snapshot
- 2.3. Country Snapshot
- 2.4. Competitive Landscape Snapshot
- Chapter 3. Europe Complementary And Alternative Medicine Market Variables, Trends & Scope
- 3.1. Market Segmentation And Scope
- 3.2. Market Lineage Outlook
- 3.2.1. Parent Market Outlook
- 3.2.2. Related/Ancillary Market Outlook
- 3.3. Market Trends And Outlook
- 3.4. Market Dynamics
- 3.4.1. Growing Awareness Of Wellness Medicine
- 3.4.2. Growing Recognition And Coverage
- 3.4.3. Government Initiatives And Changing Regulatory Status
- 3.4.4. Demographic Changes Drive Demand
- 3.5. Market Restraint Analysis
- 3.5.1. Lack Of Scientific Results
- 3.5.2. Poor Understanding Of Alternative Medicine
- 3.6. Business Environment Analysis
- 3.6.1. SWOT Analysis; By Factor (Political & Legal, Economic And Technological)
- 3.6.2. Porter’s Five Forces Analysis
- Chapter 4. Europe Complementary And Alternative Medicine Market: Intervention Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Europe Complementary And Alternative Medicine Market: Intervention Movement Analysis
- 4.3. Europe Complementary And Alternative Medicine Market By Intervention Outlook (USD Million)
- 4.4. Market Size & Forecasts And Trend Analyses, 2018 To 2030 For The Following
- 4.5. Traditional Alternative Medicine/Botanicals
- 4.5.1. Traditional Alternative Medicine/Botanicals Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.5.1.1. Ayurveda
- 4.5.1.1.1. Ayurveda Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.5.1.2. Apitherapy
- 4.5.1.2.1. Apitherapy Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.5.1.3. Bach Flower Therapy
- 4.5.1.3.1. Bach Flower Therapy Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.5.1.4. Naturopathic Medicine
- 4.5.1.4.1. Naturopathic Medicine Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.5.1.5. Traditional Chinese Medicine
- 4.5.1.5.1. Traditional Chinese Medicine Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.5.1.6. Traditional Korean Medicine
- 4.5.1.6.1. Traditional Korean Medicine Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.5.1.7. Traditional Japanese Medicine
- 4.5.1.7.1. Traditional Japanese Medicine Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.5.1.8. Traditional Mongolian Medicine
- 4.5.1.8.1. Traditional Mongolian Medicine Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.5.1.9. Traditional Tibetan Medicine
- 4.5.1.9.1. Traditional Tibetan Medicine Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.5.1.10. Zang Fu Theory
- 4.5.1.10.1. Zang Fu Theory Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.6. Mind Healing
- 4.6.1. Mind Healing Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.6.1.1. Autosuggestion
- 4.6.1.1.1. Autosuggestion Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.6.1.2. Hypnotherapy
- 4.6.1.2.1. Hypnotherapy Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.6.1.3. Neuro-Linguistic Programming
- 4.6.1.3.1. Neuro-Linguistic Programming Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.6.1.4. Self-Hypnosis
- 4.6.1.4.1. Self-Hypnosis Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.6.1.5. Spiritual Mind Treatment
- 4.6.1.5.1. Spiritual Mind Treatment Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.6.1.6. Transcendental Meditation
- 4.6.1.6.1. Transcendental Meditation Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.7. Body Healing
- 4.7.1. Body Healing Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.7.1.1. Acupressure
- 4.7.1.1.1. Acupressure Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.7.1.2. Acupuncture
- 4.7.1.2.1. Acupuncture Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.7.1.3. Alexander Technique
- 4.7.1.3.1. Alexander Technique Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.7.1.4. Auriculotherapy
- 4.7.1.4.1. Auriculotherapy Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.7.1.5. Autogenic Training
- 4.7.1.5.1. Autogenic Training Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.7.1.6. Chiropractic
- 4.7.1.6.1. Chiropractic Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.7.1.7. Cupping Therapy
- 4.7.1.7.1. Cupping Therapy Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.7.1.8. Kinesiology
- 4.7.1.8.1. Kinesiology Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.7.1.9. Osteomyology
- 4.7.1.9.1. Osteomyology Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.7.1.10. Osteopathy
- 4.7.1.10.1. Osteopathy Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.7.1.11. Pilates
- 4.7.1.11.1. Pilates Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.7.1.12. Qigong
- 4.7.1.12.1. Qigong Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.7.1.13. Reflexology
- 4.7.1.13.1. Reflexology Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.7.1.14. Yoga
- 4.7.1.14.1. Yoga Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.8. External Energy
- 4.8.1. External Energy Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.8.1.1. Magnetic Therapy
- 4.8.1.1.1. Magnetic Therapy Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.8.1.1.1.1. Bio-Magnetic Therapy
- 4.8.1.1.1.1.1. Bio-Magnetic Therapy Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.8.1.1.1.2. Magnetic Resonance Therapy
- 4.8.1.1.1.2.1. Magnetic Resonance Therapy Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.8.1.2. Reiki
- 4.8.1.2.1. Reiki Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.8.1.3. Therapeutic Touch
- 4.8.1.3.1. Therapeutic Touch Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.8.1.4. Chakra Healing
- 4.8.1.4.1. Chakra Healing Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.8.1.5. Sensory Healing
- 4.8.1.5.1. Sensory Healing Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.8.1.5.2. Aromatherapy
- 4.8.1.5.2.1. Aromatherapy Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.8.1.5.3. Music Therapy
- 4.8.1.5.3.1. Music Therapy Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.8.1.5.4. Sonopuncture
- 4.8.1.5.4.1. Sonopuncture Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- 4.8.1.5.5. Sound Therapy
- 4.8.1.5.5.1. Sound Therapy Market Revenue Estimates And Forecasts, 2018 - 2030 (USD Million)
- Chapter 5. Europe Complementary And Alternative Medicine Market: Country Estimates & Trend Analysis
- 5.1. Europe
- 5.1.1. Europe Complementary And Alternative Medicine Market, By Intervention, 2018 - 2030 (USD Million)
- 5.1.2. Germany
- 5.1.2.1. Key Country Dynamics
- 5.1.2.2. Target Disease Prevalence
- 5.1.2.3. Competitive Scenario
- 5.1.2.4. Regulatory Framework
- 5.1.2.5. Reimbursement Scenario
- 5.1.2.6. Germany Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
- 5.1.3. U.K.
- 5.1.3.1. Key Country Dynamics
- 5.1.3.2. Target Disease Prevalence
- 5.1.3.3. Competitive Scenario
- 5.1.3.4. Regulatory Framework
- 5.1.3.5. Reimbursement Scenario
- 5.1.3.6. U.K. Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
- 5.1.4. France
- 5.1.4.1. Key Country Dynamics
- 5.1.4.2. Target Disease Prevalence
- 5.1.4.3. Competitive Scenario
- 5.1.4.4. Regulatory Framework
- 5.1.4.5. Reimbursement Scenario
- 5.1.4.6. France Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
- 5.1.5. Italy
- 5.1.5.1. Key Country Dynamics
- 5.1.5.2. Target Disease Prevalence
- 5.1.5.3. Competitive Scenario
- 5.1.5.4. Regulatory Framework
- 5.1.5.5. Reimbursement Scenario
- 5.1.5.6. Italy Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
- 5.1.6. Spain
- 5.1.6.1. Key Country Dynamics
- 5.1.6.2. Target Disease Prevalence
- 5.1.6.3. Competitive Scenario
- 5.1.6.4. Regulatory Framework
- 5.1.6.5. Reimbursement Scenario
- 5.1.6.6. Spain Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
- 5.1.7. Denmark
- 5.1.7.1. Key Country Dynamics
- 5.1.7.2. Target Disease Prevalence
- 5.1.7.3. Competitive Scenario
- 5.1.7.4. Regulatory Framework
- 5.1.7.5. Reimbursement Scenario
- 5.1.7.6. Denmark Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
- 5.1.8. Sweden
- 5.1.8.1. Key Country Dynamics
- 5.1.8.2. Target Disease Prevalence
- 5.1.8.3. Competitive Scenario
- 5.1.8.4. Regulatory Framework
- 5.1.8.5. Reimbursement Scenario
- 5.1.8.6. Sweden Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
- 5.1.9. Norway
- 5.1.9.1. Key Country Dynamics
- 5.1.9.2. Target Disease Prevalence
- 5.1.9.3. Competitive Scenario
- 5.1.9.4. Regulatory Framework
- 5.1.9.5. Reimbursement Scenario
- 5.1.9.6. Norway Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
- 5.1.10. Belgium
- 5.1.10.1. Key Country Dynamics
- 5.1.10.2. Target Disease Prevalence
- 5.1.10.3. Competitive Scenario
- 5.1.10.4. Regulatory Framework
- 5.1.10.5. Reimbursement Scenario
- 5.1.10.6. Belgium Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
- 5.1.11. Switzerland
- 5.1.11.1. Key Country Dynamics
- 5.1.11.2. Target Disease Prevalence
- 5.1.11.3. Competitive Scenario
- 5.1.11.4. Regulatory Framework
- 5.1.11.5. Reimbursement Scenario
- 5.1.11.6. Switzerland Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
- 5.1.12. Netherlands
- 5.1.12.1. Key Country Dynamics
- 5.1.12.2. Target Disease Prevalence
- 5.1.12.3. Competitive Scenario
- 5.1.12.4. Regulatory Framework
- 5.1.12.5. Reimbursement Scenario
- 5.1.12.6. Netherlands Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
- 5.1.13. Poland
- 5.1.13.1. Key Country Dynamics
- 5.1.13.2. Target Disease Prevalence
- 5.1.13.3. Competitive Scenario
- 5.1.13.4. Regulatory Framework
- 5.1.13.5. Reimbursement Scenario
- 5.1.13.6. Poland Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
- 5.1.14. Austria
- 5.1.14.1. Key Country Dynamics
- 5.1.14.2. Target Disease Prevalence
- 5.1.14.3. Competitive Scenario
- 5.1.14.4. Regulatory Framework
- 5.1.14.5. Reimbursement Scenario
- 5.1.14.6. Austria Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
- 5.1.15. Greece
- 5.1.15.1. Key Country Dynamics
- 5.1.15.2. Target Disease Prevalence
- 5.1.15.3. Competitive Scenario
- 5.1.15.4. Regulatory Framework
- 5.1.15.5. Reimbursement Scenario
- 5.1.15.6. Greece Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
- 5.1.16. Ireland
- 5.1.16.1. Key Country Dynamics
- 5.1.16.2. Target Disease Prevalence
- 5.1.16.3. Competitive Scenario
- 5.1.16.4. Regulatory Framework
- 5.1.16.5. Reimbursement Scenario
- 5.1.16.6. Ireland Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
- Chapter 6. Competitive Landscape
- 6.1. Market Participant Categorization
- 6.2. Recent Developments & Impact Analysis By Key Market Participants
- 6.3. Company Market Share Analysis, 2024
- 6.4. Key Company Profiles
- 6.4.1. Market Leaders
- 6.4.2. Complementary And Alternative Medicine Market Share Analysis, 2024
- 6.4.3. Company Profiles
- 6.4.3.1. Columbia Nutritional
- 6.4.3.1.1. Company Overview
- 6.4.3.1.2. Financial Performance
- 6.4.3.1.3. Product Benchmarking
- 6.4.3.1.4. Strategic Initiatives
- 6.4.3.2. Nordic Nutraceuticals
- 6.4.3.2.1. Company Overview
- 6.4.3.2.2. Financial Performance
- 6.4.3.2.3. Product Benchmarking
- 6.4.3.2.4. Strategic Initiatives
- 6.4.3.3. SUN AND MOON HEALING
- 6.4.3.3.1. Company Overview
- 6.4.3.3.2. Financial Performance
- 6.4.3.3.3. Product Benchmarking
- 6.4.3.3.4. Strategic Initiatives
- 6.4.3.4. Ramamani Iyengar Memorial Yoga Institute
- 6.4.3.4.1. Company Overview
- 6.4.3.4.2. Financial Performance
- 6.4.3.4.3. Product Benchmarking
- 6.4.3.4.4. Strategic Initiatives
- 6.4.3.5. The Healing Company Ltd.
- 6.4.3.5.1. Company Overview
- 6.4.3.5.2. Financial Performance
- 6.4.3.5.3. Product Benchmarking
- 6.4.3.5.4. Strategic Initiatives
- 6.4.3.6. John Schumacher Unity Woods Yoga Centre
- 6.4.3.6.1. Company Overview
- 6.4.3.6.2. Financial Performance
- 6.4.3.6.3. Product Benchmarking
- 6.4.3.6.4. Strategic Initiatives
- 6.4.3.7. Sheng Chang Pharmaceutical Company
- 6.4.3.7.1. Company Overview
- 6.4.3.7.2. Financial Performance
- 6.4.3.7.3. Product Benchmarking
- 6.4.3.7.4. Strategic Initiatives
- 6.4.3.8. Pure Encapsulations, LLC.
- 6.4.3.8.1. Company Overview
- 6.4.3.8.2. Financial Performance
- 6.4.3.8.3. Product Benchmarking
- 6.4.3.8.4. Strategic Initiatives
- 6.4.3.9. Herb Pharm
- 6.4.3.9.1. Company Overview
- 6.4.3.9.2. Financial Performance
- 6.4.3.9.3. Product Benchmarking
- 6.4.3.9.4. Strategic Initiatives
- 6.4.3.10. AYUSH Ayurvedic Pte Ltd.
- 6.4.3.10.1. Company Overview
- 6.4.3.10.2. Financial Performance
- 6.4.3.10.3. Product Benchmarking
- 6.4.3.10.4. Strategic Initiatives
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