Endpoint Protection Platform (EPP) Market Size, Share & Trends Analysis Report By Solution (Software, Service), By Deployment (Cloud, On-premise), By Enterprise Size, By Vertical, By Region, And Segment Forecasts, 2023 - 2030

Endpoint Protection Platform Market Growth & Trends

The global endpoint protection platform market size is expected to reach USD 7.46 billion by 2030, expanding at a CAGR of 10.2% from 2023 to 2030, according to a recent report by Grand View Research, Inc. Owing to the rising adoption of servers, network devices, and mobile devices in the workplace, along with the necessity to secure and manage them, the market for endpoint protection platforms (EPP) is anticipated to develop over future years.

The market is in high demand because of the expanding use of cloud-based EPP solutions in the BFSI and IT & telecom sectors. Additionally, the prevalence of the Bring Your Own Device (BYOD) trend has increased the number of individual devices that must be controlled and protected within an organization. Innovative threat intelligence, machine learning, and behavioral analysis algorithms are used by EPP solutions to identify threats and questionable behavior that could result in security breaches.

These products are being developed to identify potential security risks in real-time on endpoint devices, including servers, memory sticks, smartphones, and other point-of-sale equipment. This helps the organization improve its security posture through the capacity to act quickly. The need for EPP solutions is anticipated to increase over time, driving demand for endpoint protection platform solutions and enhancing the growth of BYOD and company-owned device policies within more organizations.

The pandemic has also changed the way that businesses operate, allowing them to embrace a work-from-home environment. As a result, there is now a greater demand for EPP solutions to secure and manage employee devices outside of the organization's network perimeter. However, the high cost of EPP solution implementation, operation, and maintenance among small and medium-sized businesses is projected to restrain market expansion.

The price of installing EPP systems varies based on the size of the company, the endpoints, and the vendor's pricing structure. These systems also need additional hardware and software components that drive up the overall implementation cost. To address this issue, many manufacturers have begun implementing cloud-based EPP solutions. These solutions are thought to be more affordable than on-premise options and can be acquired on a subscription basis, thus reducing the cost to the customer.

Endpoint Protection Platform Market Report Highlights

• The services segment is anticipated to expand at a CAGR of 10.9% during the forecast period. The segment is anticipated to develop as a result of the rising demand for managed services among businesses to relieve the pressure that internal IT teams are under to monitor and secure devices, including servers, mobile devices, and network devices
• The cloud segment is projected to advance at a CAGR of 11.2% through 2030. Enterprises can secure and manage their endpoint devices conveniently, ably, and securely with the help of cloud-based EPP solutions. They offer a range of advantages that can boost an organization's productivity and efficiency while safeguarding sensitive data
• Small and medium-sized enterprises (SMEs) are anticipated to observe a growth rate of 10.8% during the forecast period. SMEs are increasingly implementing EPP solutions, driven by the increasing usage of endpoint devices in the workplace and the need for enhanced security and product management
• The retail & e-commerce segment is anticipated to witness a CAGR of 12.9% during the projection years. Retailers have increasingly adopted EPP solutions to increase security, improve productivity, and streamline financial management
• Asia Pacific is expected to expand at the fastest CAGR of 12.1% from 2023 to 2030, owing to the increasing frequency of cyber-attacks in emerging economies such as India and China. The region is also home to many small and medium-sized enterprises (SMEs) that are increasingly adopting EPP solutions to protect and control their endpoint devices

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