Electric Hair Brush Market Size, Share & Trends Analysis Report By Type (Flat, Round), By Application (Personal, Professional), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030

Electric Hair Brush Market Size, Share & Trends Analysis Report By Type (Flat, Round), By Application (Personal, Professional), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030

Electric Hair Brush Market Growth & Trends

The global electric hair brush market size is expected to reach USD 6.88 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 2.95% over the forecast period. Growing importance of hair styling among millennials on account of increased number of fashion grooming videos on social media websites including Facebook, YouTube, and Pinterest is expected to remain a key factor for promoting the use of advanced products including electric hair brush. Additionally, increasing concerns over adverse effects associated with ageing on hair fall and other problems is expected to force the consumers, particularly adults to use those styling products, which reduce the occurrences of such problems.

Digitalization and increasing importance of convenience as a key buying criteria among the consumers are expected to play a crucial role in promoting the importance of technically advanced smart products. For instance, in January 2017, France-based L’Oréal introduced smart hairbrush under the brand name, Kerastase Hair Coach. The company claimed that the effective use of these products results in minimizing the risks associated with hair breakage and split ends as they contain sensors, which provide information on hair quality as well as brushing patterns.

Asia Pacific is expected to expand at the fastest CAGR of 7.2% from 2019 to 2025. This growth is attributed to increasing number of male as well as female millennials in developing countries including China and India, who are increasing spending on hair styling. Additionally, increased number of salons and beauty parlors in the aforementioned countries as a result of urbanization is expected to expand the utility of the electric hairbrush over the next few years.

Major manufacturers include Philips; Rozia; Revlon, Inc.; VEGA; L'Oréal S.A.; Corioliss; DAFNI; Gooseberry; AsaVea; MiroPure; and GLAMFIELDS. Increasing number of domestic electric hairbrush suppliers in developing economies including China and India is expected to limit the share of the premium brand owners. Manufacturers will increase their spending on the development of advanced products, which will not only provide smart features to the consumers but also offer the convenience. Additionally, increasing number of smartphone users at the global level as a result of improved network connectivity and new launches of advanced phablets and tablets are expected to force the manufacturing firms to expand their product line in e-commerce portals.

Electric Hair Brush Market Report Highlights

• By application, the professional segment accounted for the largest market revenue share in 2023.
• Online distribution channels are expected to register the fastest CAGR during the forecast period.
• Asia Pacific electric hair brush market held the largest revenue share of 52.2% in 2023.
• China electric hair brush market is expected to grow rapidly in the coming years. The booming e-commerce sector in China has boosted the sales of electric hair brushes.
• Product innovation is expected to remain a key success factor among the industry participants.

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