Digital Marketing Software Market Size, Share & Trends Analysis Report By Solution, By Service, By Deployment, By Enterprise Size, By End Use, By Region, And Segment Forecasts, 2023 - 2030

Digital Marketing Software Market Size, Share & Trends Analysis Report By Solution, By Service, By Deployment, By Enterprise Size, By End Use, By Region, And Segment Forecasts, 2023 - 2030

Digital Marketing Software Market Growth & Trends

The global digital marketing software market size is expected to reach USD 264.15 billion by 2030, registering a CAGR of 19.4% from 2023 to 2030, according to a new study conducted by Grand View Research, Inc. A growing focus on expanding customer reach globally and the quick digitization of many corporate sectors are driving the growth of the digital marketing software market. As the Internet, smartphones, social networking sites, and online marketing software become more widespread, and businesses increasingly use digital marketing strategies to study consumer behavior. Additionally, COVID-19 has benefited the sales of digital marketing products. During the COVID-19 pandemic, companies opt for digital marketing software to promote and market their products to a wider audience.

The digital marketing software market has been evolving continuously in line with technological advances and the changing needs of the incumbents of various end-use industries and industry verticals, especially small and medium enterprises. Several vendors are striking strategic partnerships with end users, helping them strengthen their digital marketing activities. For instance, in April 2021, Adobe Inc. partnered with FedEx to increase e-commerce innovation. Integrating ShopRunner (an e-commerce platform and a subsidiary of FedEx Services) with Adobe Commerce is a multi-year initiative. It added benefit to Adobe merchants as they can use FedEx's Digital and Physical Networks to support e-commerce growth.

Vendors are launching new cloud solutions and services to increase their market position and improve their existing offerings. For instance, in August 2021, International Business Machine Corporation collaborated with Silverpop, a cloud-based digital marketing platform provider, to create digital marketing software. The two companies collaborated to build customer profiles for their clients based on their demographics, buying history, interests, time, location, and devices used to shop by creating multichannel marketing campaigns and connecting them to other data sources. Thus, this is expected to drive market growth.

Digital Marketing Software Market Report Highlights

  • The adoption of marketing automation software is anticipated to gain traction over the forecast period it is widely used by marketing departments to effectively market their products on multiple online channels, such as websites, email, and social media, and to automate repetitive tasks.
  • The managed services segment is anticipated to register the highest CAGR from 2023 - 2030. The increasing need for cloud-based managed services and the growing dependence of organizations on IT assets to improve their business productivity are the major factors contributing to the growth of the managed services segment.
  • The cloud segment is expected to register significant growth over the forecast period as it helps businesses in improving cost structures and setting up a control center to monitor, arrange, and coordinate various components of their digital marketing campaign.
  • The SMEs segment is anticipated to register the highest CAGR from 2022 - 2030owing to the increasing role of government authorities in the provision of capital to small & medium enterprises for embracing digitization is anticipated to propel the growth of the segment.
  • Asia Pacific is anticipated to register the highest growth rate over the forecast period, owing to the increasing popularity of social media and the rising preference for e-commerce and m-commerce, particularly in emerging economies, such as India, Indonesia, and Thailand, among others.
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Chapter 1 Methodology and Scope
1.1 Research Methodology
1.2 Information Procurement
1.2.1 Purchased Database
1.2.2 Gvr’s Internal Database
1.2.3 List Of Secondary Sources
1.2.4 Primary Research
1.3 Information Analysis
1.4 Market Formulation & Data Visualization
1.5 Data Validation & Publishing
1.6 List of Abbreviations
Chapter 2 Executive Summary
2.1 Market Summary
2.1.1 Global digital marketing software market, by solution, 2018 - 2030 (USD Million)
2.1.2 Global digital marketing software market, by service, 2018 - 2030 (USD Million)
2.1.3 Global digital marketing software market, by deployment, 2018 - 2030 (USD Million)
2.1.4 Global digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
2.1.5 Global digital marketing software market, by end use, 2018 - 2030 (USD Million)
Chapter 3 Digital Marketing Software Industry Outlook
3.1 Market Segmentation
3.2 Market Size and Growth Prospects
3.3 Value Chain Analysis
3.4 Digital Marketing Software Market - Market Dynamics
3.4.1 Market driver analysis
3.4.1.1 Growing internet penetration rate and continued digitalization
3.4.1.2 Rising popularity of social media and e-commerce platforms
3.4.1.3 Increasing smartphone penetration rate
3.4.2 Market challenge analysis
3.4.2.1 Inability to exploit full potential of digital marketing software due to lack of understanding
3.4.2.1 Adoption and integration of latest technologies
3.4.3 Market opportunity analysis
3.4.3.1 Regulatory measures, proliferation of new data sources, and attribution
3.5 Penetration and Growth Prospect Mapping
3.6 Market Analysis Tools
3.6.1 Digital Marketing Software Market - Porter’s Five Forces Analysis
3.6.2 Digital Marketing Software Market - PESTEL Analysis
3.7 Impact of COVID-19 on Digital Marketing Software Market
Chapter 4 Digital Marketing Software Solution Outlook
4.1 Digital Marketing Software Market: By Solution Segment Outlook & Market Share 2022 and 2030
4.2 CRM Software
4.2.1 CRM digital marketing software market, 2018 - 2030
4.3 Email Marketing
4.3.1 Email digital marketing software market, 2018 - 2030
4.4 Social Media
4.4.1 Social media digital marketing software market, 2018 - 2030
4.5 Search Marketing
4.5.1 Search digital marketing software market, 2018 - 2030
4.6 Content Management Software
4.6.1 Content management digital marketing software market, 2018 - 2030
4.7 Marketing Automation
4.7.1 Marketing automation digital marketing software market, 2018 - 2030
4.8 Campaign Management
4.8.1 Campaign management digital marketing software market, 2018 - 2030
4.9 Others
4.9.1 Other digital marketing software market, 2018 - 2030
Chapter 5 Digital Marketing Software Service Outlook
5.1 Digital Marketing Software Market: By Service Segment Outlook & Market Share 2022 and 2030
5.2 Professional Services
5.2.1 Digital marketing professional services market, 2018 - 2030
5.3 Managed Services
5.3.1 Digital marketing managed services market, 2018 - 2030
Chapter 6 Digital Marketing Software Deployment Outlook
6.1 Digital Marketing Software Market: By Deployment Segment Outlook & Market Share 2022 and 2030
6.2 Cloud
6.2.1 Cloud-based digital marketing software market, 2018 - 2030
6.3 On-premise
6.3.1 On-premise digital marketing software market, 2018 - 2030
Chapter 7 Digital Marketing Software Enterprise Size Outlook
7.1 Digital Marketing Software Market: By Enterprise Size Segment Outlook & Market Share 2022 and 2030
7.2 Large Enterprises
7.2.1 Digital marketing software market in large enterprises, 2018 - 2030
7.3 Small & Medium Enterprises (SMEs)
7.3.1 Digital marketing software market in SMEs, 2018 - 2030
Chapter 8 Digital Marketing Software End Use Outlook
8.1 Digital Marketing Software Market: By End Use Segment Outlook & Market Share 2022 and 2030
8.2 Automotive
8.2.1 Digital marketing software market in automotive, 2018 - 2030
8.3 BFSI
8.3.1 Digital marketing software market in BFSI, 2018 - 2030
8.4 Education
8.4.1 Digital marketing software market in education, 2018 - 2030
8.5 Government
8.5.1 Digital marketing software market in government, 2018 - 2030
8.6 Healthcare
8.6.1 Digital marketing software market in healthcare, 2018 - 2030
8.7 Manufacturing
8.7.1 Digital marketing software market in manufacturing, 2018 - 2030
8.8 Media & Entertainment
8.8.1 Digital marketing software market in media & entertainment, 2018 - 2030
8.9 Others
8.9.1 Digital marketing software market in other end use, 2018 - 2030
Chapter 9 Digital Marketing Software Regional Outlook
9.1 Digital Marketing Software Market: By Region Segment Outlook & Market Share 2022 and 2030
9.2 North America
9.2.1 North America digital marketing software market, 2018 - 2030
9.2.2 North America digital marketing software market, by solution, 2018 - 2030
9.2.3 North America digital marketing software market, by service, 2018 - 2030
9.2.4 North America digital marketing software market, by deployment, 2018 - 2030
9.2.5 North America digital marketing software market, by enterprise size, 2018 - 2030
9.2.6 North America digital marketing software market, by end use, 2018 - 2030
9.2.7 U.S.
9.2.7.1 U.S. digital marketing software market, 2018 - 2030
9.2.7.2 U.S. digital marketing software market, by solution, 2018 - 2030
9.2.7.3 U.S. digital marketing software market, by service, 2018 - 2030
9.2.7.4 U.S. digital marketing software market, by deployment, 2018 - 2030
9.2.7.5 U.S. digital marketing software market, by enterprise size, 2018 - 2030
9.2.7.6 U.S. digital marketing software market, by end use, 2018 - 2030
9.2.8 Canada
9.2.8.1 Canada digital marketing software market, 2018 - 2030
9.2.8.2 Canada digital marketing software market, by solution, 2018 - 2030
9.2.8.3 Canada digital marketing software market, by service, 2018 - 2030
9.2.8.4 Canada digital marketing software market, by deployment, 2018 - 2030
9.2.8.5 Canada digital marketing software market, by enterprise size, 2018 - 2030
9.2.8.6 Canada digital marketing software market, by end use, 2018 - 2030
9.3 Europe
9.3.1 Europe digital marketing software market, 2018 - 2030
9.3.2 Europe digital marketing software market, by solution, 2018 - 2030
9.3.3 Europe digital marketing software market, by service, 2018 - 2030
9.3.4 Europe digital marketing software market, by deployment, 2018 - 2030
9.3.5 Europe digital marketing software market, by enterprise size, 2018 - 2030
9.3.6 Europe digital marketing software market, by end use, 2018 - 2030
9.3.7 U.K.
9.3.7.1 U.K. digital marketing software market, 2018 - 2030
9.3.7.2 U.K. digital marketing software market, by solution, 2018 - 2030
9.3.7.3 U.K. digital marketing software market, by service, 2018 - 2030
9.3.7.4 U.K. digital marketing software market, by deployment, 2018 - 2030
9.3.7.5 U.K. digital marketing software market, by enterprise size, 2018 - 2030
9.3.7.6 U.K. digital marketing software market, by end use, 2018 - 2030
9.3.8 Germany
9.3.8.1 Germany digital marketing software market, 2018 - 2030
9.3.8.2 Germany digital marketing software market, by solution, 2018 - 2030
9.3.8.3 Germany digital marketing software market, by service, 2018 - 2030
9.3.8.4 Germany digital marketing software market, by deployment, 2018 - 2030
9.3.8.5 Germany digital marketing software market, by enterprise size, 2018 - 2030
9.3.8.6 Germany digital marketing software market, by end use, 2018 - 2030
9.3.9 France
9.3.9.1 France digital marketing software market, 2018 - 2030
9.3.9.2 France digital marketing software market, by solution, 2018 - 2030
9.3.9.3 France digital marketing software market, by service, 2018 - 2030
9.3.9.4 France digital marketing software market, by deployment, 2018 - 2030
9.3.9.5 France digital marketing software market, by enterprise size, 2018 - 2030
9.3.9.6 France digital marketing software market, by end use, 2017 – 2030
9.4 Asia Pacific
9.4.1 Asia Pacific digital marketing software market, 2018 - 2030
9.4.2 Asia Pacific digital marketing software market, by solution, 2018 - 2030
9.4.3 Asia Pacific digital marketing software market, by service, 2018 - 2030
9.4.4 Asia Pacific digital marketing software market, by deployment, 2018 - 2030
9.4.5 Asia Pacific digital marketing software market, by enterprise size, 2018 - 2030
9.4.6 Asia Pacific digital marketing software market, by end use, 2018 - 2030
9.4.7 China
9.4.7.1 China digital marketing software market, 2018 - 2030
9.4.7.2 China digital marketing software market, by solution, 2018 - 2030
9.4.7.3 China digital marketing software market, by service, 2018 - 2030
9.4.7.4 China digital marketing software market, by deployment, 2018 - 2030
9.4.7.5 China digital marketing software market, by enterprise size, 2018 - 2030
9.4.7.6 China digital marketing software market, by end use, 2018 - 2030
9.4.8 India
9.4.8.1 India digital marketing software market, 2018 - 2030
9.4.8.2 India digital marketing software market, by solution, 2018 - 2030
9.4.8.3 India digital marketing software market, by service, 2018 - 2030
9.4.8.4 India digital marketing software market, by deployment, 2018 - 2030
9.4.8.5 India digital marketing software market, by enterprise size, 2018 - 2030
9.4.8.6 India digital marketing software market, by end use, 2018 - 2030
9.4.9 Japan
9.4.9.1 Japan digital marketing software market, 2018 - 2030
9.4.9.2 Japan digital marketing software market, by solution, 2018 - 2030
9.4.9.3 Japan digital marketing software market, by service, 2018 - 2030
9.4.9.4 Japan digital marketing software market, by deployment, 2018 - 2030
9.4.9.5 Japan digital marketing software market, by enterprise size, 2018 - 2030
9.4.9.6 Japan digital marketing software market, by end use, 2017 – 2030
9.5 Latin America
9.5.1 Latin America digital marketing software market, 2018 - 2030
9.5.2 Latin America digital marketing software market, by solution, 2018 - 2030
9.5.3 Latin America digital marketing software market, by service, 2018 - 2030
9.5.4 Latin America digital marketing software market, by deployment, 2018 - 2030
9.5.5 Latin America digital marketing software market, by enterprise size, 2018 - 2030
9.5.6 Latin America digital marketing software market, by end use, 2018 - 2030
9.5.7 Brazil
9.5.7.1 Brazil digital marketing software market, 2018 - 2030
9.5.7.2 Brazil digital marketing software market, by solution, 2018 - 2030
9.5.7.3 Brazil digital marketing software market, by service, 2018 - 2030
9.5.7.4 Brazil digital marketing software market, by deployment, 2018 - 2030
9.5.7.5 Brazil digital marketing software market, by enterprise size, 2018 - 2030
9.5.7.6 Brazil digital marketing software market, by end use, 2017 – 2030
9.6 MEA
9.6.1 MEA digital marketing software market, 2018 - 2030
9.6.2 MEA digital marketing software market, by solution, 2018 - 2030
9.6.3 MEA digital marketing software market, by service, 2018 - 2030
9.6.4 MEA digital marketing software market, by deployment, 2018 - 2030
9.6.5 MEA digital marketing software market, by enterprise size, 2018 - 2030
9.6.6 MEA digital marketing software market, by end use, 2017 – 2030
Chapter 10 Competitive Analysis
10.1 Recent Developments and Impact Analysis, by Key Market Participants
10.2 Company/Competition Categorization
10.3 Vendor Landscape
10.3.1 Key Company Ranking Analysis, 2022
Chapter 11 Competitive Landscape
11.1 Adobe, Inc.
11.1.1 Company overview
11.1.2 Financial performance
11.1.3 Product benchmarking
11.1.4 Strategic initiatives
11.2 Hewlett Packard Enterprise Company
11.2.1 Company overview
11.2.2 Product benchmarking
11.2.3 Strategic initiatives
11.3 Hubspot, Inc.
11.3.1 Company overview
11.3.2 Product benchmarking
11.3.3 Strategic initiatives
11.4 International Business Machines Corporation
11.4.1 Company overview
11.4.2 Financial performance
11.4.3 Product benchmarking
11.4.4 Strategic initiatives
11.5 Marketo, Inc.
11.5.1 Company overview
11.5.2 Financial performance
11.5.3 Product benchmarking
11.5.4 Strategic initiatives
11.6 Microsoft Corporation
11.6.1 Company overview
11.6.2 Financial performance
11.6.3 Product benchmarking
11.6.4 Strategic initiatives
11.7 Oracle Corporation
11.7.1 Company overview
11.7.2 Financial performance
11.7.3 Product benchmarking
11.7.4 Strategic initiatives
11.8 Salesforce.com, Inc.
11.8.1 Company overview
11.8.2 Financial performance
11.8.3 Product benchmarking
11.8.4 Strategic initiatives
11.9 SAP SE
11.9.1 Company overview
11.9.2 Financial performance
11.9.3 Product benchmarking
11.9.4 Strategic initiatives
11.10 SAS Institute, Inc.
11.10.1 Company overview
11.10.2 Financial performance
11.10.3 Product benchmarking
11.10.4 Strategic initiatives
11.11 List of Other Market Players

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