U.S. Dietary Supplements Market Size, Share & Trends Analysis Report By Application-End User, By Application-Ingredient, By Form, By Type, By Distribution Channel, And Segment Forecasts, 2024 - 2030

U.S. Dietary Supplements Market Size, Share & Trends Analysis Report By Application-End User, By Application-Ingredient, By Form, By Type, By Distribution Channel, And Segment Forecasts, 2024 - 2030


U.S. Dietary Supplements Market Growth & Trends

The U.S. dietary supplements market size is expected to reach USD 78.94 billion by 2030, growing at a CAGR of 5.7% during the forecast period, according to a new report by Grand View Research, Inc. The dietary supplement market in the U.S. is growing rapidly due to several key factors. Increasing health awareness among consumers has led to a higher demand for vitamins, minerals, and other supplements aimed at maintaining and improving overall well-being. The aging population is also a significant driver; as older adults are more inclined to use supplements to manage age-related health issues. Rising healthcare costs have prompted many people to seek preventive measures, including dietary supplements, to avoid expensive medical treatments.

Additionally, there is a strong trend of preventive health care, with individuals focusing on boosting their immune systems and preventing chronic diseases through supplementation. The market has also benefited from increased availability and aggressive marketing through various channels such as online platforms, health stores, and pharmacies. Innovations in technology and research have resulted in new and more effective supplement formulations tailored to specific health needs.

Regulatory support in the U.S. has allowed a broad range of products to be marketed and sold, provided they meet safety and labeling standards. The COVID-19 pandemic further increased awareness about immune health, leading to a surge in demand for immune-boosting supplements like vitamins C and D, and zinc. These factors collectively contribute to the robust growth of the dietary supplement market in the U.S.

As per the Consumer Survey on Dietary Supplements conducted by the Council for Responsible Nutrition in 2022, the dietary supplement industry is thriving and firmly integrated into mainstream culture. The survey indicates that a substantial 75% of Americans have reported using dietary supplements within the last year. The survey reveals a growing trend in specialty supplements, with over half of supplement users acknowledging their use of specialty supplements in the past year. Among these specialty supplements, the most favored options include omega-3s, probiotics, melatonin, and fiber.

U.S. Dietary Supplements Market Report Highlights
  • In terms of application-end user, adults in the energy and weight management segment accounted for a revenue share of 67.5% in 2023. Adults in the U.S. are becoming more aware of the role supplements play in maintaining good health and preventing chronic diseases. Growing awareness of health and fitness further propels adults to invest in supplements that enhance physical performance, manage stress, and support metabolic health, which are often challenging to maintain through diet and exercise alone.
  • In terms of application-ingredient, vitamins in the energy and weight management segment is expected to grow at the fastest CAGR from 2024 to 2030. Americans consume vitamin supplements for energy and weight management to boost energy levels and support metabolic processes. Additionally, these supplements fill nutritional gaps that may be present in the diet, ensuring adequate intake of essential vitamins. This enhanced energy and metabolic support ultimately improve physical performance and weight management efforts.
  • Based on form, the tablets segment dominated the market in 2023. Owing to their convenient design, tablets protect active ingredients from light, moisture, and oxygen, ensuring potency and quality are preserved over time. This feature extends shelf-life, making tablets a preferred choice for consumers.
  • Based on type, the OTC (Over-the-Counter) segment dominated the market with a revenue share of 76.0% in 2023. OTC supplements are often more affordable than prescription supplements, making them an attractive option for consumers
  • Based on distribution channel, the offline distribution channel dominated the market with a revenue share of 78.0% in 2023. Consumer preference to physically see and purchase products, immediate availability for purchase, trust in established brands, and ability to receive personalized recommendations from store staff, are some of the reasons for offline purchase of dietary supplements in the U.S.
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Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Research Methodology
1.2.1. Information Procurement
1.3. Information or Data Analysis
1.4. Methodology
1.5. Research Scope and Assumptions
1.6. Market Formulation & Validation
1.7. Country Based Segment Share Calculation
1.8. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. GPU as a Service Market Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.2. Market Dynamics
3.2.1. Market Driver Analysis
3.2.2. Market Restraint Analysis
3.2.3. Industry Challenge
3.3. GPU as a Service Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Bargaining power of the suppliers
3.3.1.2. Bargaining power of the buyers
3.3.1.3. Threats of substitution
3.3.1.4. Threats from new entrants
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic and Social landscape
3.3.2.3. Technological landscape
3.4. Pain Point Analysis
Chapter 4. GPU as a Service Market: Component Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. GPU as a Service Market: Component Movement Analysis, 2023 & 2030 (USD Million)
4.3. Solution
4.3.1. Solution Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
4.4. Services
4.4.1. Services Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
Chapter 5. GPU as a Service Market: Pricing Model Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. GPU as a Service Market: Pricing Model Movement Analysis, 2023 & 2030 (USD Million)
5.3. Pay-per-use
5.3.1. Pay-per-use Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
5.4. Subscription-based plans
5.4.1. Subscription-based plans Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
Chapter 6. GPU as a Service Market: Organization Size Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. GPU as a Service Market: Organization Size Movement Analysis, 2023 & 2030 (USD Million)
6.3. Large Size Organization
6.3.1. Large Size Organization Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.4. Small & Medium Size Organizations
6.4.1. Small & Medium Size Organizations Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
Chapter 7. GPU as a Service Market: Industry Vertical Estimates & Trend Analysis
7.1. Segment Dashboard
7.2. GPU as a Service Market: Industry Vertical Movement Analysis, 2023 & 2030 (USD Million)
7.3. BFSI
7.3.1. BFSI Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
7.4. Media and Entertainment
7.4.1. Media and Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
7.5. IT & Telecommunication
7.5.1. IT & Telecommunication Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
7.6. Healthcare
7.6.1. Healthcare Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
7.7. Gaming
7.7.1. Gaming Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
7.8. Automotive Industry
7.8.1. Automotive Industry Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
7.9. Others
7.9.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
Chapter 8. GPU as a Service Market: Regional Estimates & Trend Analysis
8.1. GPU as a Service Market Share, By Region, 2023 & 2030 (USD Million)
8.2. North America
8.2.1. North America GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.2.2. U.S.
8.2.2.1. U.S. GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.2.3. Canada
8.2.3.1. Canada GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.3. Europe
8.3.1. Europe GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.3.2. UK
8.3.2.1. UK GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.3.3. Germany
8.3.3.1. Germany GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.3.4. France
8.3.4.1. France GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.4. Asia Pacific
8.4.1. Asia Pacific GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.4.2. China
8.4.2.1. China GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.4.3. Japan
8.4.3.1. Japan GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.4.4. India
8.4.4.1. India GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.4.5. South Korea
8.4.5.1. South Korea GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.4.6. Australia
8.4.6.1. Australia GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.5. Latin America
8.5.1. Latin America GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.5.2. Brazil
8.5.2.1. Brazil GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.5.3. Mexico
8.5.3.1. Mexico GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.6. Middle East and Africa
8.6.1. Middle East and Africa GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.6.1.1. (USD Million)
8.6.2. KSA
8.6.2.1. KSA GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.6.3. UAE
8.6.3.1. UAE GPU as a Service Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.6.4. South Africa
8.6.4.1. South Africa GPU as a Service Market Estimates and Forecasts, 2017 - 2030
Chapter 9. Competitive Landscape
9.1. Company Categorization
9.2. Company Market Positioning
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Heat Map Analysis
9.7. Strategy Mapping
9.8. Company Profiles/Listing
9.8.1. Amazon Web Services (AWS)
9.8.2. Arm Holding PLC
9.8.3. Fujitsu Ltd
9.8.4. HCL Technologies
9.8.5. IBM Corporation
9.8.6. Intel Corporation
9.8.7. Microsoft Corporation
9.8.8. NVIDIA Corporation
9.8.9. Oracle Corporation
9.8.10. Qualcomm Technologies, Inc.

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