Dietary Supplements Market Size, Share & Trends Analysis Report By Ingredient (Vitamins, Minerals, Probiotics), By Form (Capsules, Gummies, Liquids), By End User, By Application, By Type, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2

Dietary Supplements Market Size, Share & Trends Analysis Report By Ingredient (Vitamins, Minerals, Probiotics), By Form (Capsules, Gummies, Liquids), By End User, By Application, By Type, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030


Dietary Supplements Market Growth & Trends

The global dietary supplements market size is anticipated to reach USD 327.42 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 9.1% from 2024 to 2030. There is growing awareness and interest in health and wellness among consumers. As people become more health-conscious and seek ways to improve their overall well-being, they are turning to dietary supplements as a convenient and accessible means to meet their nutritional needs. The desire for better nutrition, increased energy, weight management, and support for specific health goals such as immune system enhancement or joint health has fueled demand for a wide range of supplements.

In addition to general health and wellness concerns, the aging population in many parts of the world has contributed significantly to the market's growth. As individuals age, they often require additional nutrients to address age-related health issues such as bone density loss or cognitive decline. This demographic shift has led to a surge in demand for supplements targeting specific age-related health concerns.

Regulatory changes have also played a role in shaping the market. In some regions, regulatory agencies have implemented stricter quality control standards, labeling requirements, and safety regulations, which have helped build consumer trust in the industry. These regulations have encouraged reputable manufacturers to invest in research, development, and product quality, while also weeding out unscrupulous players.

The market is highly competitive, with numerous companies vying for market share. As a result, there is a constant influx of new products and innovations, including personalized supplements tailored to individual health needs and preferences. This innovation has maintained the market dynamic and is responsive to evolving consumer demands.

In February 2022, Amway India introduced a new range of nutrition supplements under its Nutrilite brand. The products, including gummies and jelly strips, are designed to meet the nutritional needs of busy millennials. The range includes supplements for overall health and immunity, bone health, and eye health.

Dietary Supplements Market Report Highlights
  • Vitamins dietary supplements accounted for a substantial market share of 30% in 2023. These supplements are available in several forms, such as vitamin A (carotenoids and retinols), vitamin B (folic acid), vitamin C (ascorbic acid), and vitamin D (cholecalciferol), among others.
  • Energy and weight management supplements had a lion share in the market with demand exceeding 30 % in 2023. Sports enthusiasts mainly influence the demand for dietary supplements that include vitamins and proteins.
  • Adults were the largest consumers of supplements with a revenue share of 46.01% in 2023. The rising consumption of dietary supplements by working individuals to maintain a healthy lifestyle is expected to remain a favorable factor for the market.
  • OTC sales of dietary supplements held the largest revenue share of 75.5% in 2023. The OTC sales of dietary supplements are anticipated to witness steady growth because of rising consumer awareness regarding the nutritional value and health benefits of these products.
  • Offline sale of dietary supplements accounted for over 80% revenue in 2023. An increase in the number of prescribed dietary supplements by medical practitioners for treating gastrointestinal disorders, immunity-related issues, bone health, folic acid deficiencies, heart health, and age-related macular degeneration is expected to augment offline sales.
  • Based on form, the tablets segment held a revenue share of 32.3% in 2023. High-quality supplements use excipients that aid in tablet absorption and disintegration. However, the natural coating provides better dissolution.
  • Asia Pacific dietary supplements market was dominant with a revenue share of 34.9% in 2023. The region is anticipated to witness increasing demand for dietary supplements as key participants are introducing their brands in the untapped markets of Southeast Asia.
Please note The report will be delivered in 2-3 business days upon order notification.


Chapter 1. Dietary Supplements Market: Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Products & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Dietary Supplements Market: Executive Summary
2.1. Market Outlook
2.2. Ingredient Outlook
2.3. Form Outlook
2.4. Application Outlook
2.5. End users Outlook
2.6. Type Outlook
2.7. Distribution Channel Outlook
2.8. Regional Outlook
Chapter 3. Dietary Supplements Market: Dietary supplements Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Penetration and Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Raw Material Trends
3.3.2. Industry Trends
3.3.3. Manufacturing Trends
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis Tools
3.5.1. Porter’s Analysis
3.5.2. Macroeconomic Analysis
3.5.2.1. PESTEL Analysis
3.6. Regulatory Framework
3.7. Consumer Behavior Analysis
Chapter 4. Dietary Supplements Market: Ingredient Estimates & Trend Analysis
4.1. Dietary Supplements Market, By Ingredient: Key Takeaways
4.2. Ingredient Movement Analysis & Market Share, 2023 & 2030
4.3. Vitamin
4.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
4.4. Botanicals
4.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
4.5. Minerals
4.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
4.6. Proteins & Amino Acids
4.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
4.7. Fibers & Specialty Carbohydrates
4.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
4.8. Omega Fatty Acids
4.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
4.9. Probiotics
4.9.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
4.10. Prebiotics & Postbiotics
4.10.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
4.11. Others
4.11.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 5. Dietary Supplements Market: Form Estimates & Trend Analysis
5.1. Dietary Supplements Market, By Form: Key Takeaways
5.2. Form Movement Analysis & Market Share, 2023 & 2030
5.3. Tablets
5.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.4. Capsules
5.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.5. Powder
5.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.6. Liquids
5.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.7. Soft gels
5.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.8. Gummies
5.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.9. Others
5.9.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 6. Dietary Supplements Market: Application Estimates & Trend Analysis
6.1. Dietary Supplements Market, By Application: Key Takeaways
6.2. Application Movement Analysis & Market Share, 2023 & 2030
6.3. Energy & Weight Management
6.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.4. General Health
6.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.5. Bone & Joint Health
6.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.6. Gastrointestinal Health
6.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.7. Immunity
6.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.8. Cardiac Health
6.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.9. Diabetes,
6.9.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.10. Anti-cancer
6.10.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.11. Lungs Detox/Cleanse
6.11.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.12. Skin/ Hair/ Nails
6.12.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.13. Sexual Health
6.13.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.14. Brain/Mental Health
6.14.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.15. Insomnia
6.15.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.16. Menopause
6.16.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.17. Anti-aging
6.17.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.18. Prenatal Health
6.18.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.19. Others
6.19.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 7. Dietary Supplements Market: End-User Estimates & Trend Analysis
7.1. Dietary Supplements Market, By End-User: Key Takeaways
7.2. End-User Movement Analysis & Market Share, 2023 & 2030
7.3. Adults
7.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.4. Geriatric
7.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.5. Pregnant Women
7.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.6. Children
7.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.7. Infants
7.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 8. Dietary Supplements Market: Type Estimates & Trend Analysis
8.1. Dietary Supplements Market, By Type: Key Takeaways
8.2. Type Movement Analysis & Market Share, 2023 & 2030
8.3. OTC
8.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.4. Prescribed
8.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 9. Dietary Supplements Market: Distribution Channel Estimates & Trend Analysis
9.1. Dietary Supplements Market, By Distribution Channel: Key Takeaways
9.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
9.3. Offline
9.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
9.3.2. Hypermarkets/Supermarkets
9.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
9.3.3. Pharmacies/Drugstores
9.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
9.3.4. Specialty Stores
9.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
9.3.5. Practitioners
9.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
9.3.6. Others
9.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
9.4. Online
9.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 10. Dietary Supplements Market: Regional Estimates & Trend Analysis
10.1. Dietary Supplements Market, By Region: Key Takeaways
10.2. Regional Movement Analysis & Market Share, 2023 & 2030
10.3. North America
10.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.3.2. U.S.
10.3.2.1. Key country dynamics
10.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.3.3. Canada
10.3.3.1. Key country dynamics
10.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.3.4. Mexico
10.3.4.1. Key country dynamics
10.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.4. Europe
10.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.4.2. Germany
10.4.2.1. Key country dynamics
10.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.4.3. UK
10.4.3.1. Key country dynamics
10.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.4.4. France
10.4.4.1. Key country dynamics
10.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.4.5. Italy
10.4.5.1. Key country dynamics
10.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.4.6. Spain
10.4.6.1. Key country dynamics
10.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.5. Asia Pacific
10.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.5.2. China
10.5.2.1. Key country dynamics
10.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.5.3. India
10.5.3.1. Key country dynamics
10.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.5.4. Japan
10.5.4.1. Key country dynamics
10.5.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.5.5. South Korea.
10.5.5.1. Key country dynamics
10.5.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.5.6. Australia & New Zealand
10.5.6.1. Key country dynamics
10.5.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.6. Central & South America
10.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.6.2. Brazil
10.6.2.1. Key country dynamics
10.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.6.3. Argentina
10.6.3.1. Key country dynamics
10.6.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.6.4. Colombia
10.6.4.1. Key country dynamics
10.6.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.7. Middle East & Africa
10.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.7.2. South Africa
10.7.2.1. Key country dynamics
10.7.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.7.3. UAE
10.7.3.1. Key country dynamics
10.7.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
10.7.4. Saudi Arabia
10.7.4.1. Key country dynamics
10.7.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 11. Competitive Analysis
11.1. Recent developments & impact analysis, by key market participants
11.2. Company Categorization
11.3. Participant’s Overview
11.4. Financial Performance
11.5. Product Benchmarking
11.6. Company Market Share Analysis, 2023 (%)
11.7. Company Heat Map Analysis
11.8. Strategy Mapping
11.9. Company Profiles
11.9.1. Amway Corp.
11.9.1.1. Company Overview
11.9.1.2. Financial Performance
11.9.1.3. Product Portfolios
11.9.1.4. Strategic Initiatives
11.9.2. Abbott
11.9.2.1. Company Overview
11.9.2.2. Financial Performance
11.9.2.3. Product Portfolios
11.9.2.4. Strategic Initiatives
11.9.3. Bayer AG
11.9.3.1. Company Overview
11.9.3.2. Financial Performance
11.9.3.3. Product Portfolios
11.9.3.4. Strategic Initiatives
11.9.4. Glanbia plc
11.9.4.1. Company Overview
11.9.4.2. Financial Performance
11.9.4.3. Product Portfolios
11.9.4.4. Strategic Initiatives
11.9.5. Pfizer Inc.
11.9.5.1. Company Overview
11.9.5.2. Financial Performance
11.9.5.3. Product Portfolios
11.9.5.4. Strategic Initiatives
11.9.6. Archer Daniels Midland
11.9.6.1. Company Overview
11.9.6.2. Financial Performance
11.9.6.3. Product Portfolios
11.9.6.4. Strategic Initiatives
11.9.7. NU SKIN
11.9.7.1. Company Overview
11.9.7.2. Financial Performance
11.9.7.3. Product Portfolios
11.9.7.4. Strategic Initiatives
11.9.8. GlaxoSmithKline plc.
11.9.8.1. Company Overview
11.9.8.2. Financial Performance
11.9.8.3. Product Portfolios
11.9.8.4. Strategic Initiatives
11.9.9. Herbalife Nutrition Ltd.
11.9.9.1. Company Overview
11.9.9.2. Financial Performance
11.9.9.3. Product Portfolios
11.9.9.4. Strategic Initiatives
11.9.10. Nature's Sunshine Products, Inc.
11.9.10.1. Company Overview
11.9.10.2. Financial Performance
11.9.10.3. Product Portfolios
11.9.10.4. Strategic Initiatives
11.9.11. XanGo, LLC
11.9.11.1. Company Overview
11.9.11.2. Financial Performance
11.9.11.3. Product Portfolios
11.9.11.4. Strategic Initiatives
11.9.12. RBK Nutraceuticals Pty Ltd
11.9.12.1. Company Overview
11.9.12.2. Financial Performance
11.9.12.3. Product Portfolios
11.9.12.4. Strategic Initiatives
11.9.13. American Health
11.9.13.1. Company Overview
11.9.13.2. Financial Performance
11.9.13.3. Product Portfolios
11.9.13.4. Strategic Initiatives
11.9.14. DuPont de Nemours, Inc.
11.9.14.1. Company Overview
11.9.14.2. Financial Performance
11.9.14.3. Product Portfolios
11.9.14.4. Strategic Initiatives
11.9.15. Good Health New Zealand
11.9.15.1. Company Overview
11.9.15.2. Financial Performance
11.9.15.3. Product Portfolios
11.9.15.4. Strategic Initiatives
11.9.16. Nature's Bounty
11.9.16.1. Company Overview
11.9.16.2. Financial Performance
11.9.16.3. Product Portfolios
11.9.16.4. Strategic Initiatives
11.9.17. NOW Foods
11.9.17.1. Company Overview
11.9.17.2. Financial Performance
11.9.17.3. Product Portfolios
11.9.17.4. Strategic Initiatives

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings