Dietary Supplements Market Growth & Trends
The global dietary supplements market size is expected to reach USD 327.4 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 8.9% over the forecast period. Growing awareness regarding personal health and wellness owing to changing eating habits and hectic lifestyles is expected to drive the demand for dietary supplements over the forecast period. Increasing urbanization and growing disposable income around the world is driving the demand for products that can cover the nutritional deficit at higher convenience is the key factor driving the demand for vitamins, minerals, proteins and amino acids, and other supplement products around the world.
The increasing interest of millennials in building health through a healthy diet is expected to positively impact market growth. The obesity rate in adults in the U.S stood at 42.4% in the year 2020 which has increased from 26.0% in 2008. The Obesity rate in the European region was above 51.6% in 2014 and is continuously rising. The increasing prevalence of diseases like cardiovascular diseases, diabetes, high blood pressure is expected to bolster the demand for dietary supplements, especially in energy and weight management, gastrointestinal health, and cardiac health applications.
The rising trend of veganism around the globe is expected to benefit the plant-based nutritional products around the globe which is expected to drive the demand for botanical ingredient-based dietary supplements over the forecast period. For instance, In Jan 2021, Flume Formulas Ltd. introduced a product line of botanical supplements which included products FLOW, DRIFT, and BASK for athletes which can be used as pre-workout and post-workout energy and recovery application. Similarly, in July 2019, Amway Corp. introduced an improved version of calcium supplement Nutrilite Cal Mag D Plus in India. The company aimed to acquire an 11% market share in calcium supplements with the product launch.
The global outbreak of the COVID-19 pandemic has largely impacted the industrial output in the majority of the countries. However, the demand for food and beverage and pharmaceutical products remained unaffected. Though the companies faced challenges in terms of logistics due to imposed lockdown. The increasing demand for immunity-boosting supplements including vitamins, minerals, and several herbs benefitted the market in the year 2020.
Dietary Supplements Market Report Highlights
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