Decorated Apparel Market Size, Share & Trend Analysis Report By Product (Embroidery, Screen Printing, Dye Sublimation, Digital Printing, Others), By End User, By Region And Segment Forecasts, 2022 - 2030

Decorated Apparel Market Size, Share & Trend Analysis Report By Product (Embroidery, Screen Printing, Dye Sublimation, Digital Printing, Others), By End User, By Region And Segment Forecasts, 2022 - 2030

Decorated Apparel Market Growth & Trends

The global decorated apparel market size is expected to reach USD 68.17 billion by 2030, registering a CAGR of 12.8% during the forecast period 2022-2030, according to a new report by Grand View Research, Inc. Increasing popularity of screen printing and digital printing works on apparel is driving the growth of the market. With the growing trend of customized t-shirts and tops, the demand for apparel printing has been increasing over the years, thereby leading to market growth. Moreover, product and technological innovations, especially in the women's wear segment, will drive market growth. The emerging trend of patchwork and retro logo designs is also expected to boost the product demand, during the forecast period.

High demand for a reflective finish in apparel has also created growth opportunities for market players. In addition, rising demand for graphic t-shirts and other garments, due to the changing trends, will also contribute to the product sales during the forecast period. The embroidery segment contributed a majority of the share to become the largest division in the global revenue in 2021. Embroidered products have significant demand due to their higher durability than other types of decorated apparel. Custom embroidery work lasts much longer than printed designs. Moreover, custom embroidery gives a professional look and thus has a wider application scope in the corporate sector as well.

The men's segment is expected to register the fastest CAGR from 2022 to 2030. Rising product availability with a range of unique designs, color combinations, prints, and other decorations in graphic tees, coats, and designer blazers for men, drive the scope of the decorated apparel market. Rising applications of printing and embroidery on apparel logos for the sportswear such as a youth baseball team, school spirit wear, or walk/run fundraisers drive the demand for the decorated apparel among men.

Major industry players in the market are trying to increase their presence in the global market by way of expanding their production facilities in various regions. For instance, in May 2019, Gildan, a Canada-based company involved in the manufacturing of decorated clothes by the use of screen printing technology, announced its plan to invest USD 45.0 million to purchase land in Bangladesh to establish two large textile facilities and related sewing operations. Factors such as low costs, access to numerous garment workers, and duty-free entry into several Asia Pacific markets are among the prominent reasons driving the investment.

Decorated Apparel Market Report Highlights

• The Asia Pacific contributed a majority of the share to become the largest division in the global revenue during 2021. Increasing social events and gatherings are among the prominent reasons driving the segment growth in the region. Over the last decade, customized apparel and embroidered clothes have been gaining popularity among consumers. For instance, in Japan, for traditional weddings, the bride and groom typically wear a Japanese wedding kimono with heavy embroidery work
• The Europe segment is projected to register the fastest growth during the forecast period with a CAGR of 14.0% from 2022 to 2030. Increasing preference for unique clothing among consumers has led to a rise in demand for comfortable, yet fashion-forward apparel in the region. Key market players are launching new products featuring a range of decorated apparel for different body types and ages, to cater to the rising consumer demand. The emerging trend of the patchwork and retro logo designs is also expected to boost product demand within the region during the forecast period
• The women segment held a majority of the market share in 2021. With the growing trend of customized t-shirts and tops, patchwork, and retro logo designs, the demand for apparel decoration has been increasing among working women. The segment growth is attributed to the increase in the regional number of women within the workforce, which has stimulated a modest rise in their disposable income