Content Management Software Market Size, Share & Trends Analysis Report By End-use (BFSI, Retail), By Type (Solution, Services), By Enterprise Size (Large, SMEs), By Deployment (Cloud, On-premise), By Solution, And Segment Forecasts, 2023 - 2030

Content Management Software Market Size, Share & Trends Analysis Report By End-use (BFSI, Retail), By Type (Solution, Services), By Enterprise Size (Large, SMEs), By Deployment (Cloud, On-premise), By Solution, And Segment Forecasts, 2023 - 2030

Content Management Software Market Growth & Trends

The global content management software market size is estimated to reach USD 57.29 billion by 2030, registering a CAGR of 10.3% from 2023 to 2030, according to a new study by Grand View Research, Inc. The increasing emergence of microservices for scalability, the rising dynamic content personalization with machine learning, and the growing demand for content intelligence analytics are observed as some of the key factors driving the Content Management Software (CMS) market growth. Moreover, the evolving need for businesses to integrate AI-powered content editing solutions to streamline content workflows, increase content quality, and speed up the content creation process is further anticipated to offer numerous growth opportunities for the stakeholders over the forecast period. For instance, in May 2023,Box, a cloud storage company, announced its plans to integrate OpenAI's generative AI technology into its platform, allowing users to generate and manage documents and graphics with interactive commands.

Applications will include summarizing & searching documents; making blog posts, web text, & captions; drafting social media material that satisfies character restrictions; generating new product names, concepts, & designs faster; and developing technical specifications & requirements. Content Management adoption has become essential for companies aiming to achieve and exceed their goals in an evolving marketplace. Content management providers frequently provide industry-specific modules and customizations, ensuring that this customized approach assists businesses in streamlining their operations in accordance with the particular requirements of their industry. For instance, in July 2023, RWS, a content management company, acquired Propylon, a government and legal content management platform. Propylon's main product is a component content management system used to create, manage, publish, and update legal & legislative text.

The acquisition of Propylon expands RWS' content management stack and could serve as a content on-ramp for the language services company. Content management platforms are increasingly leveraging AI and machine learning (ML) for enhanced content analytics, intelligent content production, and personalized user experiences. AI-powered algorithms analyze user behavior to forecast preferences and automate content optimization, which is driving market growth. The integration of AI improves content relevancy, automates repetitive tasks, and delivers data-driven insights for optimizing content initiatives. For instance, in June 2023, Kontent.ai, a software company, unveiled inherent AI features that will significantly improve the capacity to have complete control over content creation and management throughout an organization. Adding native AI-powered skills into Kontent.ai is an evolution of the product, designed to address evolving customer and market needs.

As the demand for content grows in organizations, teams need help managing, maintaining, and administering material at scale. Kontent.ai solves this issue with a single solution. Content management provides advanced access control, and protects sensitive data by decreasing the risk of unauthorized access and ensuring that information is only available to those who need it. As large organizations expand, their content needs grow exponentially. Content management solutions built for scalability ensure that the platform can handle growing volumes and complexity of content. For instance, in February 2023, MadCap Software, Inc. announced the acquisition of IXIASOFT. The acquisition enables organizations to select innovative solutions from a single vendor that are matched with their specific objectives for generating, delivering, and managing content. MadCap Software and IXIASOFT work together to meet this demand across the organization by providing solutions for developing, translating, and delivering consistent, up-to-date information targeted to varied user roles. As a result, large organizations all over the world are increasingly relying on IXIASOFT and MadCap Software to meet their various content needs.

Content Management Software Market Report Highlights

• The services segment is projected to register the highest CAGR of 11.7% over the forecast period. The segment growth is attributed to the increasing demand for services that enable seamless content migration. Service providers offer expertise in transferring content from legacy systems to advanced CMS platforms while assuring data integrity and minimal disruption, which drives the market growth
• The content analytics segment is projected to register the highest CAGR over the forecast period due to the increasing adoption of real-time analytics dashboards in content analytics. These dashboards provide real-time information regarding content performance, user interactions, and key metrics
• The cloud segment is projected to register the highest CAGR of 11.5% over the forecast period. Organizations are deploying CMS using multi-cloud strategies. This involves distributing CMS workloads over several cloud providers, which provides enhanced flexibility and redundancy while avoiding vendor lock-in
• The SMEs segment is projected to register the highest CAGR of 11.8% over the forecast period. Cloud-based CMS solutions are increasingly being adopted by small and medium-sized businesses. Cloud deployment provides cost-effectiveness, scalability, and ease of maintenance, making it an appealing alternative for SMEs with limited IT resources
• The BFSI segment is projected to register the highest CAGR over the forecast period. In the BFSI sector, digital transformation projects involve the adoption of CMS solutions that enable improved client experiences. This includes the capacity to deliver dynamic and personalized information across several digital touchpoints, thus increasing client engagement and satisfaction
• Asia Pacific is estimated to be the fastest-growing region. SMEs in the region are increasingly adopting CMS as it offers an accessible and cost-effective solution for these businesses to modernize their processes

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