Condom Market Growth & Trends
The global condom market size is expected to reach USD 20.6 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 8.52% from 2022 to 2030. The increasing awareness regarding condom use as a measure to reduce the spread of HIV and other STIs and the availability of various types of condoms to suit consumer needs are likely to drive the market during the forecast period.
The launch of innovative products and the promotion by the top players in the market are expected to enhance the market growth. For instance, in October 2020, Reckitt Benckiser Group plc launched Durex invisible ultra-thin condoms in India, creating a benchmark of India's first invisible and thinnest condom.
The COVID-19 pandemic caused a consumer behavior change, shifting the trend towards e-commerce from physical retail shopping. During the early phase of the pandemic, several countries witnessed shortages due to panic buying by consumers. Furthermore, social distancing guidelines, restricted distribution channels, and country-wide lockdown in some regions restricted the sales of condoms in 2020. Female condoms are gaining a lot of popularity due to the increasing awareness and demand among women, especially sex workers, for protection against STIs and unwanted pregnancies.
Online platforms such as Clicks, JUMIA GROUP, Amazon, Besharam, Shycart, Chemistdirect.co.uk, Condom King, and Kasha Kenya sell a wide variety of condom brands and variants. The availability of condoms on e-commerce sites helps customers avoid the need for interaction to ask for condoms, enabling them to overcome the social stigma surrounding their purchase. To facilitate the proper supply of condoms in the market during the COVID-19 pandemic, top players focused on the supply chain. For instance, Reckitt Benckiser Group plc made changes to its supply chain to fulfill the increasing demand for condoms on e-commerce platforms.
Condom Market Report Highlights
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