Clean Beauty Market Size, Share & Trends Analysis Report By Product (Skincare, Haircare, Color Cosmetics), By End User (Men, Women), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Clean Beauty Market Size, Share & Trends Analysis Report By Product (Skincare, Haircare, Color Cosmetics), By End User (Men, Women), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030


Clean Beauty Market Growth & Trends

The global clean beauty market size is anticipated to reach USD 21.29 billion by 2030 and is expected to grow at a CAGR of 14.8% during the forecast period, according to a new report by Grand View Research, Inc. The market growth is driven by a rising consumer focus on the safety of skincare and beauty products, its environmental consequences, and the potential presence of harmful ingredients in beauty products. With a growing demand for natural alternatives, companies are shifting toward embracing "clean beauty" as the emerging standard in the beauty and personal care industry.

Social media platforms and beauty influencers play a significant role in promoting clean beauty products. The influence of beauty influencers is growing, with consumers increasingly relying on their expertise when making beauty product purchase decisions. Some notable clean beauty influencers include Justine Jenkins, Maison Pur, Celeste Thomas, Bare Beauty Blog by Jessica Morse, and Kabukirune.

The surge in environmental awareness leads to a rise in demand for sustainable beauty products, prompting bloggers to create niche channels focused on ethical, natural, and sustainable products. Sustainable beauty bloggers emphasize eco-friendly choices and feature non-toxic products in their content. Brands such as R.E.M Beauty, Ofra Cosmetics, Tata Harper, and Liz Earle Beauty Co are gaining popularity for their commitment to clean beauty. As consumers prioritize eco-friendly lifestyles, the market for clean beauty products will continue growing, offering diverse and ethical options.

The market for clean beauty products is expanding due to consumer perception that they are safer, of higher quality, and contain non-toxic ingredients compared to traditional ones. However, the lack of standardized definitions for terms like "clean," "natural," and "green" has triggered controversy, emphasizing the need for improved regulation and education in the industry.

The beauty sector has witnessed a significant shift toward sustainability in response to increased consumer awareness of the environmental impact of conventional products. This change is driven by many conscious consumers seeking transparency, ethical practices, and eco-friendly options. To meet this demand, companies are reevaluating formulations, incorporating natural and ethically sourced ingredients, and leveraging innovative technologies to create high-performance, environmentally friendly beauty products.

Clean Beauty Market Report Highlights
  • In 2023, clean skincare product sales dominated with a 41.70% market share. The growth of clean beauty trend on platforms like TikTok and Instagram and growing consumer awareness of sustainable skincare is driving the demand for clean skincare products featuring natural and non-toxic components
  • Men's demand for clean beauty products is projected to grow the most during the forecast period
  • Online sales are projected to grow fastest during the forecast period. The rapid growth in online sales of clean beauty products is driven by mass-market retailers, such as Walmart and Target, strategically expanding their product offerings in the clean beauty segment
  • North America dominated the market owing to factors such as increasing demand for natural skincare solutions, a shift towards sustainability, and the growing awareness regarding the impact of toxic compounds on skin and hair health
  • In September 2023, Estée Lauder invested in a Chinese clean beauty brand, Code Mint, founded by Grace Chow. Code Mint aims to popularize clean beauty in China and has gained significant traction, selling out on Weibo within a day of its launch. Estée Lauder's investment, facilitated by its New Incubation Ventures arm, highlights the growing market interest in China. The brand will leverage Estée Lauder's R&D capabilities to become a leader in the category
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Chapter 1. Methodology and Scope
1.1. Market Segmentation& Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Product Outlook
2.3. End User Outlook
2.4. Distribution Channel
2.5. Regional Outlook
2.6. Competitive Landscape Snapshot
Chapter 3. Clean Beauty Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Sales/Retail Channel Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Decisions
4.4. Consumer Product Adoption Trends
4.5. Observations & Recommendations
Chapter 5. Clean Beauty Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2023 & 2030
5.2. Clean Beauty Market Estimates & Forecast, By Product, 2018 - 2030 (USD Million)
5.2.1. Skincare
5.2.1.1 Clean Skincare Products Market Estimates & Forecasts, 2018 - 2030 (USD Million)
5.2.1.2 Face Care
5.2.1.2.1 Clean Face Care Products Market Estimates & Forecasts, 2018 - 2030 (USD Million)
5.2.1.3 Body Care
5.2.1.3.1 Clean Body Care Products Market Estimates & Forecasts, 2018 - 2030 (USD Million)
5.2.2. Haircare
5.2.2.1 Clean Haircare Products Market Estimates & Forecasts, 2018 - 2030 (USD Million)
5.2.3. Color Cosmetics
5.2.3.1 Clean Color Cosmetics Market Estimates & Forecasts, 2018 - 2030 (USD Million)
Chapter 6. Clean Beauty Market: End User Estimates & Trend Analysis
6.1. End User Movement Analysis & Market Share, 2023 & 2030
6.2. Clean Beauty Market Estimates & Forecast, By End User, 2018 - 2030 (USD Million)
6.2.1. Men
6.2.1.1 Clean Beauty Products for Men, Market Estimates & Forecasts, 2018 - 2030 (USD Million)
6.2.2. Women
6.2.2.1 Clean Beauty Products for Women, Market Estimates & Forecasts, 2018 - 2030 (USD Million)
Chapter 7. Clean Beauty Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
7.2. Clean Beauty Market Estimates & Forecast, By Distribution Channel, 2018 - 2030 (USD Million)
7.2.1. Hypermarkets & Supermarkets
7.2.1.1 Clean Beauty Market Estimates & Forecasts, through Hypermarkets & Supermarkets, 2018 - 2030 (USD Million)
7.2.2. Specialty Stores
7.2.2.1 Clean Beauty Market Estimates & Forecasts, through Specialty Stores, 2018 - 2030 (USD Million)
7.2.3. Online
7.2.3.1 Clean Beauty Market Estimates & Forecasts, through Online Channels, 2018 - 2030 (USD Million)
7.2.4. Others
7.2.4.1 Clean Beauty Market Estimates & Forecasts, through Other Channels, 2018 - 2030 (USD Million)
Chapter 8. Clean Beauty Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2023 & 2030
8.2. North America
8.2.1. North America clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.2.2. U.S.
8.2.2.1. Key country dynamics
8.2.2.2. U.S. clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.2.3. Canada
8.2.3.1. Key country dynamics
8.2.3.2. Canada clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.2.4. Mexico
8.2.4.1. Key country dynamics
8.2.4.2. Mexico clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.3. Europe
8.3.1. Europe clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.3.2. Germany
8.3.2.1. Key country dynamics
8.3.2.2. Germany clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.3.3. UK
8.3.3.1. Key country dynamics
8.3.3.2. UK clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.3.4. France
8.3.4.1. Key country dynamics
8.3.4.2. France clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.3.5. Italy
8.3.5.1. Key country dynamics
8.3.5.2. Italy clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.3.6. Spain
8.3.6.1. Key country dynamics
8.3.6.2. Spain clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.4. Asia Pacific
8.4.1. Asia Pacific clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.4.2. China
8.4.2.1. Key country dynamics
8.4.2.2. China clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.4.3. India
8.4.3.1. Key country dynamics
8.4.3.2. India clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.4.4. Japan
8.4.4.1. Key country dynamics
8.4.4.2. Japan clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.4.5. Australia
8.4.5.1. Key country dynamics
8.4.5.2. Australia clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.5. Central & South America
8.5.1. Central & South America clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.5.2. Brazil
8.5.2.1. Key country dynamics
8.5.2.2. Brazil clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.6. Middle East & Africa
8.6.1. Middles East & Africa clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.6.2. UAE
8.6.2.1. Key country dynamics
8.6.2.2. UAE clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
8.6.3. South Africa
8.6.3.1. Key country dynamics
8.6.3.2. South Africa clean beauty market estimates & forecast, 2018 - 2030 (USD Million)
Chapter 9. Clean Beauty Market - Competitive Landscape
9.1. Recent Developments & Impact Analysis by Key Market Participants
9.2. Company Categorization
9.3. Company Market Share Analysis
9.4. Company Heat Map Analysis
9.5. Strategy Mapping
9.6. Company Profiles
9.6.1. ILIA Beauty
9.6.1.1. Company Overview
9.6.1.2. Financial Performance
9.6.1.3. Product Benchmarking
9.6.1.4. Strategic Initiatives
9.6.2. The Estée Lauder Companies
9.6.2.1. Company Overview
9.6.2.2. Financial Performance
9.6.2.3. Product Benchmarking
9.6.2.4. Strategic Initiatives
9.6.3. L'Oreal Paris
9.6.3.1. Company Overview
9.6.3.2. Financial Performance
9.6.3.3. Product Benchmarking
9.6.3.4. Strategic Initiatives
9.6.4. Olaplex, Inc.
9.6.4.1. Company Overview
9.6.4.2. Financial Performance
9.6.4.3. Product Benchmarking
9.6.4.4. Strategic Initiatives
9.6.5. Grown Alchemist
9.6.5.1. Company Overview
9.6.5.2. Financial Performance
9.6.5.3. Product Benchmarking
9.6.5.4. Strategic Initiatives
9.6.6. John Paul Mitchell Systems
9.6.6.1. Company Overview
9.6.6.2. Financial Performance
9.6.6.3. Product Benchmarking
9.6.6.4. Strategic Initiatives
9.6.7. Versed
9.6.7.1. Company Overview
9.6.7.2. Financial Performance
9.6.7.3. Product Benchmarking
9.6.7.4. Strategic Initiatives
9.6.8. RMS Beauty
9.6.8.1. Company Overview
9.6.8.2. Financial Performance
9.6.8.3. Product Benchmarking
9.6.8.4. Strategic Initiatives
9.6.9. e.l.f. Cosmetics, Inc.
9.6.9.1. Company Overview
9.6.9.2. Financial Performance
9.6.9.3. Product Benchmarking
9.6.9.4. Strategic Initiatives
9.6.10. The Honest Company, Inc.
9.6.10.1. Company Overview
9.6.10.2. Financial Performance
9.6.10.3. Product Benchmarking
9.6.10.4. Strategic Initiatives

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