U.S. Cannabis Market Size, Share & Trends Analysis Report By Source (Hemp, Marijuana), By Derivatives (CBD, THC), By End-use (Medical Use, Recreational Use), By Cultivation (Indoor, Outdoor), And Segment Forecasts, 2024 - 2030

U.S. Cannabis Market Size, Share & Trends Analysis Report By Source (Hemp, Marijuana), By Derivatives (CBD, THC), By End-use (Medical Use, Recreational Use), By Cultivation (Indoor, Outdoor), And Segment Forecasts, 2024 - 2030


U.S. Cannabis Market Growth & Trends

The U.S. cannabis market size is anticipated to reach USD 76.39 billion by 2030 and is projected to grow at a CAGR of 12.10% from 2024 to 2030, according to a new report by Grand View Research, Inc. Factors such as legalization of medicinal cannabis, growing consumer disposable income, rising demand for cannabis from the pharmaceutical industry, growing consumer awareness of the health benefits of cannabis, presence of major manufacturers, and the approval of the U.S. farm bill are expected to boost the market growth.

Cannabis is generally used for the treatment of various conditions, such as cancer, mental disorders, pain management, & nausea, and for recreational purposes. The high prevalence of cancer is expected to be one of the factors driving the adoption of medical marijuana over the forecast period. For instance, according to an article published by the American Cancer Society in January 2023, 609,820 cancer deaths and 1,958,310 new cancer cases were anticipated to occur in the U.S. In addition to that, two cannabidiol (CBD) drugs namely nabilone and dronabinol are approved by the FDA for the treatment of vomiting and nausea caused by chemotherapy in the U.S.

Rising awareness among people regarding the therapeutic benefits of cannabis and the launch of cannabis certification programs through partnerships drives market growth. For instance, in December 2023, Bellarmine University introduced a cannabis education certificate program offered by a public Kentucky University focusing on agriculture, business, medicine, and law in the fast-changing cannabis industry.

With the legalization of cannabis in different areas of the U.S. for medical & recreational use, many well-known personalities and mainstream companies are seeking to benefit from this trend. For instance, celebrities such as Jay-Z and Snoop Dogg have joined this movement by launching branded cannabis products (Monogram). However, avid cannabis consumers seek information regarding the extent of the celebrity’s involvement in the cultivation process. Despite this scrutiny, more celebrities are expected to follow this trend and enter the cannabis cultivation industry.

New technologies and improvements are continually being developed for the cultivation of cannabis. With an increasing demand for technologically advanced cannabis production, these expanded techniques are anticipated to assist cultivators in optimizing their resources, which further drives the market growth.

U.S. Cannabis Market Report Highlights
  • Based on source, the marijuana segment led the market with the largest revenue share of 86.91% in 2023, due to the recognition of cannabis for medical purposes and the increasing legalization of its use
  • Based on derivative, the CBD segment led the market with the largest revenue share of 64.7% in 2023, owing to growing acceptance and a rise in demand for CBD-infused food, cosmetics, and medication
  • Based on cultivation, the indoor cultivation segment led the market with the largest revenue share of 54.59% in 2023, owing to favorable government initiatives and investment made by key players in the market
  • Based on end use, the medical use segment led the market with the largest revenue share of 66.41% in 2023 due to the increasing research activity and growing clinical trials supporting its benefits in treating various chronic disease.
Please note The report will be delivered in 4-8 business days upon order notification.


Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Nature Outlook
2.3. Product Outlook
2.4. Distribution Channel
2.5. Competitive Landscape Outlook
Chapter 3. Protein-fortified Food Products Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Industry Value Chain Analysis
3.2.2. Raw Material Trends
3.2.3. Manufacturing Trends
3.2.4. Technology Trends
3.3. Regulatory Framework
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis - Porter’s Five Forces Analysis
3.6. PESTEL Analysis
Chapter 4. Protein-fortified Food Products Market: Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Service Adoption Trends
4.5. Key Observations & Findings
Chapter 5. Protein-fortified Food Products Market: Nature Estimates & Trend Analysis
5.1. Protein-fortified Food Products Market, by Nature: Key Takeaways
5.2. Nature Movement Analysis & Market Share, 2023 & 2030
5.3. Organic
5.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.4. Conventional
5.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 6. Protein-fortified Food Products Market: Product Estimates & Trend Analysis
6.1. Protein-fortified Food Products Market, by Product: Key Takeaways
6.2. Product Movement Analysis & Market Share, 2023 & 2030
6.3. Bakery & Snacks Products
6.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2. Cookies
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.3. Chips
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.4. Cereals
6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.5. Breads
6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.6. Sweet Goods
6.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.4. Protein Bars
6.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.4.2. Sports Nutrition Bars
6.4.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.4.3. Meal Replacement Bars
6.4.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.4.4. Others
6.4.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.5. RTD & RTM Beverages
6.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.5.2. RTD Shakes
6.5.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.5.3. RTD Smoothies
6.5.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.5.4. RTD Powders
6.5.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.6. Dairy & Dairy Alternatives
6.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.6.2. Yogurt
6.6.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.6.3. Milk
6.6.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.6.4. Cheese
6.6.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.7. Meat & Meat Alternatives
6.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.7.2. Protein Jerky
6.7.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.7.3. Meat Alternatives
6.7.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.8. Breakfast & Cereal Foods
6.8.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.9. Frozen & Refrigerated Foods
6.9.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.9.2. Protein Ice Creams
6.9.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.9.3. Frozen Meals
6.9.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.10. Baby Food & Infant Formula
6.10.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.10.2. Baby Food
6.10.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.10.3. Infant Formula
6.10.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.11. Sports & Nutrition Supplements
6.11.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.12. Others
6.12.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 7. Protein-fortified Food Products Market: Distribution Channel Estimates & Trend Analysis
7.1. Protein-fortified Food Products Market, by Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
7.3. Hypermarkets & Supermarkets
7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4. Convenience Stores
7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5. Specialty Stores
7.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6. Online
7.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.7. Others
7.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Protein-fortified Food Products Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2023 & 2030
8.2. North America
8.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.2.2. U.S.
8.2.2.1. Key country dynamics
8.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.2.3. Canada
8.2.3.1. Key country dynamics
8.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3. Europe
8.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2. Germany
8.3.2.1. Key country dynamics
8.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3. U.K.
8.3.3.1. Key country dynamics
8.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.4. Spain
8.3.4.1. Key country dynamics
8.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.5. Italy
8.3.5.1. Key country dynamics
8.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.6. France
8.3.6.1. Key country dynamics
8.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.7. Sweden
8.3.7.1. Key country dynamics
8.3.7.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.8. The Netherland
8.3.8.1. Key country dynamics
8.3.8.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.9. Poland
8.3.9.1. Key country dynamics
8.3.9.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.10. Belgium
8.3.10.1. Key country dynamics
8.3.10.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4. Asia Pacific
8.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4.2. China
8.4.2.1. Key country dynamics
8.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4.3. India
8.4.3.1. Key country dynamics
8.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4.4. Japan
8.4.4.1. Key country dynamics
8.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4.5. South Korea
8.4.5.1. Key country dynamics
8.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4.6. Australia & New Zealand
8.4.6.1. Key country dynamics
8.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4.7. Vietnam
8.4.7.1. Key country dynamics
8.4.7.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4.8. Indonesia
8.4.8.1. Key country dynamics
8.4.8.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.5. Latin America
8.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.5.2. Brazil
8.5.2.1. Key country dynamics
8.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.5.3. Mexico
8.5.3.1. Key country dynamics
8.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.6. Middle East & Africa
8.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.6.2. South Africa
8.6.2.1. Key country dynamics
8.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 9. Competitive Analysis
9.1. Recent Developments & Impact Analysis, by Key Market Participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Market Share Analysis, 2023 (%)
9.7. Company Heat Map Analysis
9.8. Strategy Mapping
9.9. Company Profiles
9.9.1. General Mills
9.9.1.1. Company Overview
9.9.1.2. Financial Performance
9.9.1.3. Product Portfolios
9.9.1.4. Strategic Initiatives
9.9.2. 1440 Foods
9.9.2.1. Company Overview
9.9.2.2. Financial Performance
9.9.2.3. Product Portfolios
9.9.2.4. Strategic Initiatives
9.9.3. BELLRING BRANDS, INC.
9.9.3.1. Company Overview
9.9.3.2. Financial Performance
9.9.3.3. Product Portfolios
9.9.3.4. Strategic Initiatives
9.9.4. Caveman Foods LLC
9.9.4.1. Company Overview
9.9.4.2. Financial Performance
9.9.4.3. Product Portfolios
9.9.4.4. Strategic Initiatives
9.9.5. Kellogg Company
9.9.5.1. Company Overview
9.9.5.2. Financial Performance
9.9.5.3. Product Portfolios
9.9.5.4. Strategic Initiatives
9.9.6. Nestlé
9.9.6.1. Company Overview
9.9.6.2. Financial Performance
9.9.6.3. Product Portfolios
9.9.6.4. Strategic Initiatives
9.9.7. Mondelez International
9.9.7.1. Company Overview
9.9.7.2. Financial Performance
9.9.7.3. Product Portfolios
9.9.7.4. Strategic Initiatives
9.9.8. Glanbia
9.9.8.1. Company Overview
9.9.8.2. Financial Performance
9.9.8.3. Product Portfolios
9.9.8.4. Strategic Initiatives
9.9.9. GNC Holdings
9.9.9.1. Company Overview
9.9.9.2. Financial Performance
9.9.9.3. Product Portfolios
9.9.9.4. Strategic Initiatives
9.9.10. Mars Incorporated
9.9.10.1. Company Overview
9.9.10.2. Financial Performance
9.9.10.3. Product Portfolios
9.9.10.4. Strategic Initiatives
9.9.11. Naturell India Pvt. Ltd
9.9.11.1. Company Overview
9.9.11.2. Financial Performance
9.9.11.3. Product Portfolios
9.9.11.4. Strategic Initiatives
9.9.12. FULFIL
9.9.12.1. Company Overview
9.9.12.2. Financial Performance
9.9.12.3. Product Portfolios
9.9.12.4. Strategic Initiatives
9.9.13. Bright Life Care Private Limited
9.9.13.1. Company Overview
9.9.13.2. Financial Performance
9.9.13.3. Product Portfolios
9.9.13.4. Strategic Initiatives
9.9.14. SFD S.A.
9.9.14.1. Company Overview
9.9.14.2. Financial Performance
9.9.14.3. Product Portfolios
9.9.14.4. Strategic Initiatives
9.9.15. MYPROTEIN - The Hut.com Ltd
9.9.15.1. Company Overview
9.9.15.2. Financial Performance
9.9.15.3. Product Portfolios
9.9.15.4. Strategic Initiatives
9.9.16. ASAHI GROUP HOLDINGS, LTD.
9.9.16.1. Company Overview
9.9.16.2. Financial Performance
9.9.16.3. Product Portfolios
9.9.16.4. Strategic Initiatives

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings