Body Mist Market Size, Share & Trends Analysis Report By End Use (Women, Men, Unisex), By Distribution Channel (Supermarkets & Hypermarkets, Drugstores & Pharmacies), By Region, And Segment Forecasts, 2024 - 2030

Body Mist Market Size, Share & Trends Analysis Report By End Use (Women, Men, Unisex), By Distribution Channel (Supermarkets & Hypermarkets, Drugstores & Pharmacies), By Region, And Segment Forecasts, 2024 - 2030

Body Mist Market Growth & Trends

The global body mist market size is expected to reach USD 9.37 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 4.6% from 2024 to 2030. The resurgence of body mists in 2023 has captured the attention of fragrance enthusiasts and industry experts alike, driven by a blend of nostalgia and innovative approaches from brands. This revival has been fueled by millennials and Gen Z alike, drawn to the accessibility, ease of use, and playful nature of body mists.

Leading the charge in this renewed interest is Sol de Janeiro, whose perfume mists have captured widespread attention. Averaging a sale every seven seconds, their standout Brazilian Bum Bum Cream-with its alluring blend of vanilla, pistachio, and salted caramel-was transformed into the Cheirosa '62 fragrance in 2020. Building on this success, the brand has introduced a series of perfume mists, priced from USD 24 to USD 38, which have collectively garnered 1.3 billion views on TikTok. Crafted by master perfumer Jérôme Epinette, these mists exemplify the move towards more refined and intricate fragrances in the market.

Innovations in the market reflect a desire to elevate the body mist experience. Chanel's No.1 de Chanel L’Eau Rouge mist, for instance, not only offers a delightful scent but also hydrates and refreshes the skin. This mist features a high concentration of refreshing camellia water and revitalizing red camellia extract, ingredients traditionally found in skincare. The scent, crafted by in-house perfumer Olivier Polge, includes notes of jasmine, rose, orange blossom, and berries, set against a base of musk and iris. Such formulations underscore the trend towards merging fragrance with skincare benefits, making body mists a multifaceted addition to one's beauty regimen.

The market for body mist is also benefiting from the casual countertrend to "beast mode" scents, which are often intense and overpowering. Brands are leveraging social media platforms like TikTok to engage with consumers, capitalizing on nostalgic packaging and viral ASMR videos that align with the growing interest in fragrance experimentation and self-expression.

The future of body mists appears promising, with continued innovation and investment from brands. Analysts predict further advancements in formulations that include skin and hair benefits. This intersection of fragrance and functionality is poised to keep body mists relevant and appealing to a broader audience. As consumers increasingly seek products that offer both olfactory pleasure and practical benefits, the body mist category is likely to maintain its momentum, carving out a significant niche within the fragrance industry.

Body Mist Market Report Highlights

• The body mists for women accounted for a notable share in 2023. Body mists are popular among women due to their light, long-lasting fragrance that keeps them feeling fresh throughout the day. They also offer hydrating benefits, nourishing and moisturizing the skin.
• In 2023, the hypermarkets and supermarkets segment dominated the market, capturing a notable sales share. These retail formats are increasingly recognized as reliable beauty retail destinations, driven by their comprehensive selection of wellness and beauty products. Supermarkets and hypermarkets enhance the shopping experience through strategic visual merchandising and product categorization, effectively attracting consumers with a well-organized and appealing beauty product assortment.
• The Asia Pacific market is expected to grow rapidly from 2024 to 2030. The Asia Pacific fragrance market is expanding due to growing consumer demand for prestige and mass-market beauty products, which is being fueled by a growing middle class, increasing accessibility to products, and societal emphasis on grooming.

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