Blue Tea Market Size, Share & Trends Analysis Report By Product (Loose Leaves, Powder), By Type (Conventional, Organic), By Distribution Channel (Off-Trade, On-Trade), By Region (North America, Europe), And Segment Forecasts, 2024 - 2030

Blue Tea Market Size, Share & Trends Analysis Report By Product (Loose Leaves, Powder), By Type (Conventional, Organic), By Distribution Channel (Off-Trade, On-Trade), By Region (North America, Europe), And Segment Forecasts, 2024 - 2030


Blue Tea Market Growth & Trends

The global blue tea market size is expected to reach USD 180.2 million by 2030, expanding at a CAGR of 5.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is propelled by the growing awareness of health and wellness benefits linked to butterfly pea tea. Rich in antioxidants like anthocyanins, blue tea helps combat oxidative stress and inflammation, making it a popular choice for health-conscious consumers. The potential cognitive benefits, including improved memory and reduced anxiety, further enhance its appeal. As the emphasis on health and functional beverages continues to rise, the demand for blue tea is expected to follow suit.

Consumer interest in natural and visually striking products is another key driver. The vibrant blue color of butterfly pea tea, which can turn purple with the addition of acidic substances such as lemon, makes it a unique and appealing option in the beverage market. This characteristic not only attracts consumers looking for Instagram-worthy drinks but also those seeking innovative and exotic flavors. The versatility of blue tea in culinary applications, from cocktails to desserts, adds to its growing popularity.

The trend toward sustainability and organic products also supports the blue tea market. Many consumers prefer products that are organically grown and free from synthetic pesticides and fertilizers. Organic blue tea fits well within this trend, appealing to eco-conscious buyers. Additionally, certifications like USDA Organic and Fair Trade further bolster consumer trust and drive demand.

Innovation in product formulations and applications is a significant trend in the market. Manufacturers are exploring new ways to incorporate blue tea into various products, including ready-to-drink beverages, herbal blends, and dietary supplements. The use of blue tea in mixology and culinary arts is also gaining traction, with chefs and bartenders creating visually stunning and flavorful dishes and drinks.

The rise of e-commerce and digital platforms has expanded the accessibility of blue tea products. Online retail channels allow consumers to easily purchase and explore a wide range of blue tea offerings. This trend is particularly important for niche products like butterfly pea tea, as it enables small and specialty brands to reach a global audience.

Another trend is the growing popularity of wellness and mindfulness practices, which align with the consumption of blue tea. Consumers are increasingly looking for beverages that offer more than just refreshment, seeking products that contribute to their overall well-being. Blue tea, with its calming properties and health benefits, fits well within this trend, making it a favored choice among those pursuing holistic health.

Collaborations and partnerships are also shaping the blue tea market. Brands are teaming up with influencers, chefs, and health experts to promote blue tea through various channels. These collaborations help increase awareness and credibility, driving consumer interest and market growth.

Blue Tea Market Report Highlights
  • Based on product, the powdered blue tea market is expected to grow at a CAGR of 6.5% from 2024 to 2030. Powdered blue tea, commonly referred to as blue matcha, offers a quick and easy way to enjoy the health benefits and vibrant color of butterfly pea tea without the need for traditional brewing. This convenience makes it particularly appealing to busy consumers and those seeking quick wellness solutions
  • Based on type, organic blue tea market is expected to grow at a CAGR of 6.5% from 2024 to 2030. Organic blue tea, produced without synthetic pesticides or fertilizers, appeals to health-conscious consumers seeking products perceived to be healthier and environmentally friendly. The growing awareness of the potential health benefits associated with organic farming practices, such as higher antioxidant content and reduced chemical residue, further drives the demand for organic blue tea
  • Sales of blue tea through on-trade distribution channels is expected to grow at a CAGR of 6.5% from 2024 to 2030. The on-trade sector offers consumers the opportunity to experience blue tea in various culinary and beverage creations, enhancing its appeal as a unique and visually striking option. This growth is driven by rising consumer interest in novel and Instagram-worthy beverages, as well as the expanding menu offerings of on-trade venues that cater to health-conscious trends
Please note The report will be delivered in 4-8 business days upon order notification.


Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope and Assumptions
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Gvr’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights
Chapter 3. Market Variables, Trends, and Scope
3.1. Market Lineage
3.2. Industry Value Chain Analysis
3.3. SIAM Market - Market Dynamics
3.3.1. Market Driver Analysis
3.3.1.1. Increasing Adoption Of Service Management Platforms
3.3.1.2. Increasing Preference For Multi-Vendor Outsourcing
3.3.2. Market Restraint Analysis
3.3.2.1. Data Security And Privacy Concerns
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Business Environmental Tools Analysis: Siam Market
3.4.1. Porter’s Five Forces Analysis
3.4.1.1. Bargaining Power Of Suppliers
3.4.1.2. Bargaining Power Of Buyers
3.4.1.3. Threat Of Substitution
3.4.1.4. Threat Of New Entrants
3.4.1.5. Competitive Rivalry
3.4.2. Pestle Analysis
3.4.2.1. Political Landscape
3.4.2.2. Economic Landscape
3.4.2.3. Social Landscape
3.4.2.4. Technology Landscape
3.4.2.5. Environmental Landscape
3.4.2.6. Legal Landscape
Chapter 4. Service Integration And Management (SIAM) Market: Component Estimates & Trend Analysis
4.1. Service Integration and Management (SIAM) Market, by Component: Key Takeaways
4.2. Service Integration and Management (SIAM) Market: Component Movement Analysis, 2023 & 2030
4.3. Solutions
4.3.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
4.3.1.1. Business Solutions
4.3.1.1.1. Governance, Risk, & Control
4.3.1.1.2. Contract Management
4.3.1.1.3. Procurement
4.3.1.1.4. Auditing & Invoicing
4.3.1.2. Technology Solutions
4.3.1.2.1. Application
4.3.1.2.1.1. Application Development
4.3.1.2.1.2. Application Testing
4.3.1.2.1.3. Application Lifecycle Management
4.3.1.2.2. Infrastructure
4.3.1.2.2.1. Data Center
4.3.1.2.2.2. Network
4.3.1.2.2.3. Security
4.3.1.2.2.4. Others
4.4. Services
4.4.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
Chapter 5. Service Integration And Management (Siam) Market: Organization Size Estimates & Trend Analysis
5.1. Service Integration And Management (Siam) Market, By Organization Size: Key Takeaways
5.2. Service Integration And Management (Siam) Market: Organization Size Movement Analysis, 2023 & 2030
5.3. Large Enterprises
5.3.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
5.4. Small & Medium Enterprises
5.4.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
Chapter 6. Service Integration and Management (SIAM) Market: Vertical Estimates & Trend Analysis
6.1. Service Integration and Management (SIAM) Market, by Vertical: Key Takeaways
6.2. Service Integration and Management (SIAM) Market: Vertical Movement Analysis, 2023 & 2030
6.3. BFSI
6.3.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
6.4. It & Telecom
6.4.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
6.5. Retail & Consumer Goods
6.5.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
6.6. Manufacturing
6.6.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
6.7. Energy & Utilities
6.7.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
6.8. Healthcare & Life Sciences
6.8.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
6.9. Others
6.9.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
Chapter 7. Service Integration and Management (SIAM) Market: Regional Estimates & Trend Analysis
7.1. Service Integration and Management (SIAM)Market: Regional Movement Analysis, 2023 & 2030
7.2. North America
7.2.1. North America Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.2.2. North America Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.2.3. North America Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.2.4. North America Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
7.2.5. U.S.
7.2.5.1. U.S. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.2.5.2. U.S. Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.2.5.3. U.S. Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.2.5.4. U.S. Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
7.2.6. Canada
7.2.6.1. Canada Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.2.6.2. Canada Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.2.6.3. Canada Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.2.6.4. Canada Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
7.2.7. Mexico
7.2.7.1. Mexico Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.2.7.2. Mexico Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.2.7.3. Mexico Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.2.7.4. Mexico Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
7.3. Europe
7.3.1. Europe Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.3.2. Europe Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.3.3. Europe Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.3.4. Europe Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical 2017 - 2030 (USD Million)
7.3.5. Germany
7.3.5.1. Germany Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.3.5.2. Germany Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.3.5.3. Germany Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.3.5.4. Germany Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
7.3.6. U.K.
7.3.6.1. U.K. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.3.6.2. U.K. Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.3.6.3. U.K. Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.3.6.4. U.K. Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
7.3.7. France
7.3.7.1. France Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.3.7.2. France Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.3.7.3. France Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.3.7.4. France Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Asia Pacific Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.4.2. Asia Pacific Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.4.3. Asia Pacific Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
7.4.4. China
7.4.4.1. China Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.4.4.2. China Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.4.4.3. China Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.4.4.4. China Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
7.4.5. Japan
7.4.5.1. Japan Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.4.5.2. Japan Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.4.5.3. Japan Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.4.5.4. Japan Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
7.4.6. India
7.4.6.1. India Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.4.6.2. India Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.4.6.3. India Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.4.6.4. India Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
7.4.7. Australia
7.4.7.1. Australia Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.4.7.2. Australia Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.4.7.3. Australia Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.4.7.4. Australia Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
7.4.8. South Korea
7.4.8.1. South Korea Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.4.8.2. South Korea Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.4.8.3. South Korea Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.4.8.4. South Korea Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
7.5. Latin America
7.5.1. Latin America Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.5.2. Latin America Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.5.3. Latin America Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.5.4. Latin America Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
7.5.5. Brazil
7.5.5.1. Brazil Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.5.5.2. Brazil Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.5.5.3. Brazil Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.5.5.4. Brazil Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
7.6. Middle East & Africa
7.6.1. Middle East & Africa Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.6.2. Middle East & Africa Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.6.3. Middle East & Africa Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.6.4. Middle East & Africa Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
7.6.5. Ksa
7.6.5.1. Ksa Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.6.5.2. Ksa Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.6.5.3. Ksa Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.6.5.4. Ksa Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
7.6.6. Uae
7.6.6.1. Uae Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.6.6.2. Uae Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.6.6.3. Uae Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.6.6.4. Uae Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
7.6.7. South Africa
7.6.7.1. South Africa Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.6.7.2. South Africa Service Integration And Management (Siam) Market Estimates And Forecast, By Component, 2017 - 2030 (USD Million)
7.6.7.3. South Africa Service Integration And Management (Siam) Market Estimates And Forecast, By Organization Size, 2017 - 2030 (USD Million)
7.6.7.4. South Africa Service Integration And Management (Siam) Market Estimates And Forecast, By Vertical, 2017 - 2030 (USD Million)
Chapter 8. Competitive Landscape
8.1. Company Categorization
8.2. Company Market Positioning
8.3. Company Heat Map Analysis
8.4. Strategy Mapping
8.5. Company Profiles/Listing
8.5.1. ATOS SE
8.5.1.1. Overview
8.5.1.2. Financial Performance
8.5.1.3. Product Benchmarking
8.5.1.4. Strategic Initiatives
8.5.2. CGI INC
8.5.2.1. Overview
8.5.2.2. Financial Performance
8.5.2.3. Product Benchmarking
8.5.2.4. Strategic Initiatives
8.5.3. DXC TECHNOLOGY COMPANY
8.5.3.1. Overview
8.5.3.2. Financial Performance
8.5.3.3. Product Benchmarking
8.5.3.4. Strategic Initiatives
8.5.4. FUJITSU
8.5.4.1. Overview
8.5.4.2. Financial Performance
8.5.4.3. Product Benchmarking
8.5.4.4. Strategic Initiatives
8.5.5. HCL TECHNOLOGIES LIMITED
8.5.5.1. Overview
8.5.5.2. Financial Performance
8.5.5.3. Product Benchmarking
8.5.5.4. Strategic Initiatives
8.5.6. IBM CORPORATION
8.5.6.1. Overview
8.5.6.2. Financial Performance
8.5.6.3. Product Benchmarking
8.5.6.4. Strategic Initiatives
8.5.7. INFOSYS LIMITED
8.5.7.1. Overview
8.5.7.2. Financial Performance
8.5.7.3. Product Benchmarking
8.5.7.4. Strategic Initiatives
8.5.8. LTIMINDTREE LIMITED
8.5.8.1. Overview
8.5.8.2. Financial Performance
8.5.8.3. Product Benchmarking
8.5.8.4. Strategic Initiatives
8.5.9. TATA CONSULTANCY SERVICES LIMITED.
8.5.9.1. Overview
8.5.9.2. Financial Performance
8.5.9.3. Product Benchmarking
8.5.9.4. Strategic Initiatives
8.5.10. WIPRO
8.5.10.1. Overview
8.5.10.2. Financial Performance
8.5.10.3. Product Benchmarking
8.5.10.4. Strategic Initiatives

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings