Better For You Snacks Market Size, Share & Trends Analysis Report By Product (Frozen & Refrigerated, Fruit, Nuts & Seeds), By Claim, By Packaging, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Better For You Snacks Market Size, Share & Trends Analysis Report By Product (Frozen & Refrigerated, Fruit, Nuts & Seeds), By Claim, By Packaging, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Better For You Snacks Market Growth & Trends

The global better for you snacks market size is expected to reach USD 78.20 billion by 2030, and is expected to expand at a CAGR of 7.6% during the forecast period, according to a new report by Grand View Research, Inc. The demand for better-for-you snacks is driven by busy lifestyles, increased urbanization, and evolving dietary preferences. Consumers are seeking portable, easy-to-consume snacks that align with their dietary needs, including gluten-free, vegan, and organic options. This shift has prompted manufacturers to innovate and diversify their product offerings.

Snacking has evolved beyond its traditional role as a between-meal indulgence. Today, snacks serve as meal replacements, energy boosters, and social treats during gatherings. This broadening of snacking occasions has fueled significant growth in the snacks industry, with consumers increasingly looking for convenient options that satisfy hunger and meet nutritional needs.

Concerns about rising obesity rates and chronic diseases such as diabetes, heart disease, and hypertension are pushing consumers toward healthier eating habits. According to the CDC, obesity affects four out of ten Americans, while the OECD report ' Health at a Glance: Europe 2020' reveals that one in six Europeans is obese, and over 50% are overweight. Better-for-you snacks, which are lower in calories, sugar, and fat compared to traditional options, are seen as a solution to these health issues.

Increased awareness of Health and wellness encourages consumers to choose snacks that offer nutritional benefits and support overall well-being. As people become more conscious of the connection between diet and Health, they actively seek out snacks that align with their wellness goals. Trends in American snacking habits, highlighted by surveys from companies such as Whisps, reflect this growing preference for high-protein, health-focused snack options.

Better For You Snacks Market Report Highlights

• Savory better for you snacks accounted for a share of 33.0% in 2023. Savory snacks offer more balanced nutrition, including essential nutrients such as protein, healthy fats, and minerals. For instance, snacks such as nuts, seeds, and cheese can be high in protein and beneficial fats, which contribute to a more balanced diet compared to sugary snacks that often lack essential nutrients
• Sugar-free better for you snacks accounted for a market share of 28.4% in 2023. Sugar-free snacks help maintain stable blood sugar levels, which is particularly important for individuals with diabetes or insulin resistance. These snacks reduce the risk of blood sugar spikes and crashes, contributing to better overall metabolic health. Products with low or no sugar are seen as better choices for cardiovascular health and weight management, increasing their popularity. In response, food manufacturers are reformulating snacks to reduce or eliminate sugar content while preserving flavor, thus aligning with the growing demand for better-for-you alternatives
• Canned better for you snacks is expected to grow at a CAGR of 8.3% from 2024 to 2030. Canned snacks have a longer shelf life compared to snacks in other packaging formats. The airtight seal and canning process prevent spoilage and preserve the freshness, flavor, and nutritional value of the contents, making them a reliable option for long-term storage
• Sales through supermarkets & hypermarkets accounted for a market share of 35.3% in 2023. Supermarkets and hypermarkets offer a one-stop shopping experience where consumers can find a wide range of better for you snacks brands and flavors all under one roof. This convenience factor saves time and effort for consumers who prefer to complete their shopping in one trip rather than visiting multiple stores
• Asia Pacific is expected to grow at a CAGR of 8.6% from 2024 to 2030. Economic factors such as rising disposable incomes and urbanization contribute to the growing middle-class population willing to spend on premium and specialty foods. Clean-label snacks and meal-replacing options such as frozen and refrigerated products are in high demand. Larger companies are acquiring smaller snacking brands to stay competitive, and even dairy and staples companies are entering the snacking industry with easy-to-eat and neatly packed products

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