Bathtub Market Size, Share & Trends Analysis Report By Type (Freestanding Bathtubs, Alcove Bathtubs, Drop-In Bathtubs, Corner Bathtubs), By Material, By End-user, By Shape, By Region, And Segment Forecasts, 2024 - 2030

Bathtub Market Size, Share & Trends Analysis Report By Type (Freestanding Bathtubs, Alcove Bathtubs, Drop-In Bathtubs, Corner Bathtubs), By Material, By End-user, By Shape, By Region, And Segment Forecasts, 2024 - 2030


Bathtub Market Growth & Trends

The global bathtub market size is anticipated to reach USD 13.04 billion by 2030 and it is projected to grow at a CAGR of 4.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. A significant factor propelling the market growth lies in its ability to offer relaxation and rejuvenation for both the mind and body. Among the prevailing trends in the global market, detoxification stands out, as soaking in warm water aids in detoxifying the body, contributing to the overall health of vital organs like the liver, kidney, colon, and lungs. Owing to the growing awareness of the health benefits offered by using bathtubs is likely driving the market growth.

Moreover, bathtubs prove highly beneficial for individuals dealing with body inflammation caused by conditions like arthritis. Submerging the body in water creates hydrostatic pressure, alleviating the day-to-day pressures on sore joints, and providing relief from discomfort. In addition, changing consumer tastes are steering the global market towards increased sales, particularly for high-quality, personalized items. The market's expansion is buoyed by a diverse range of bathroom offerings, alongside a rising appetite for top-tier sanitary ware, notably driven by the hospitality sector's escalating demand for premium bathroom products.

While cast iron and acrylic were historically favored as traditional bathtub materials, there's been a notable shift in market preference towards contemporary options like fiberglass and composites. This transformation is attributed to consumer inclinations leaning towards items offering enhanced durability, effortless installation, and minimal maintenance. Consequently, the market has experienced a surge in demand for these modern materials.

The increasing inclination towards eco-conscious and sustainable goods, driven by consumers' pursuit of environmentally sustainable and economically viable options is anticipated the market growth. Moreover, a rise in the popularity of intelligent bathtubs equipped with functionalities such as voice-command operation, automated water filling, and temperature regulation, catering to evolving consumer preferences over the forecast period.

Key players in the market have adopted strategies such as, mergers & acquisitions, product launches, and collaborations to gain significant market share and cater to the needs of the consumers. The functionality of bathtubs extends to providing chromo therapy, aiding in the relaxation of both mind and body. Consequently, the anticipated increase in the adoption of smart bathtubs integrating artificial intelligence indicates a potential surge in popularity. These technological advancements are appealing to customers, likely contributing to a projected rise in bathtub demand within the forecast period.

Bathtub Market Report Highlights
  • Based on the type, the alcove bathtubs segment dominated the market with a 37.54% revenue share in 2023, owing to growing demand from residential sector. The alcove bathtubs are majorly preferred among consumers who have limited bathroom space
  • Based on the material, the acrylic segment dominated the market in 2023 with the largest revenue share of 40.18%. Acrylic can be attributed to their resilience, simple maintenance requirements, and adaptability in design, making them a favored choice among consumers
  • Based on the end-user, the commercial bathtub segment is expected to grow at the fastest CAGR over the forecast period due to the rising number of hotels, and well centers across regions that have been significantly contributing to the demand for various commercial bathtub products
  • Europe is projected to emerge as a lucrative region for global market. This can be attributed to the growing trend of home renovation and remodeling projects has also contributed to the region's market growth
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Chapter 1. Methodology and Scope
1.1. Market Segmentation& Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Bathtub Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Outlook
3.2.2. Manufacturing & Technology Trends
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Decisions
4.4. Consumer Type Adoption Trends
4.5. Observations & Recommendations
Chapter 5. Bathtub Market: Type Estimates & Trend Analysis
5.1. Type Movement Analysis & Market Share, 2023 & 2030
5.2. Bathtub Market Estimates & Forecast, By Type, 2018 to 2030 (USD Million)
5.2.1. Freestanding Bathtubs
5.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.2.2. Alcove Bathtubs
5.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.2.3. Drop-In Bathtubs
5.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.2.4. Corner Bathtubs
5.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 6. Bathtub Market: Material Estimates & Trend Analysis
6.1. Material Movement Analysis & Market Share, 2023 & 2030
6.2. Bathtub Market Estimates & Forecast, By Material, 2018 to 2030 (USD Million)
6.2.1. Acrylic
6.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.2.2. Fiberglass
6.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.2.3. Porcelain
6.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.2.4. Cast Iron
6.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.2.5. Others
6.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 7. Bathtub Market: End User Estimates & Trend Analysis
7.1. End User Movement Analysis & Market Share, 2023 & 2030
7.2. Bathtub Market Estimates & Forecast, By End User, 2018 to 2030 (USD Million)
7.2.1. Residential
7.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
7.2.2. Commercial
7.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 8. Bathtub Market: Shape Estimates & Trend Analysis
8.1. Shape Movement Analysis & Market Share, 2023 & 2030
8.2. Bathtub Market Estimates & Forecast, By Shape, 2018 to 2030 (USD Million)
8.2.1. Rectangular
8.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.2.2. Oval
8.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.2.3. Square
8.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.2.4. Others
8.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 9. Bathtub Market: Regional Estimates & Trend Analysis
9.1. Regional Movement Analysis & Market Share, 2023 & 2030
9.2. North America
9.2.1. North America bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.2.2. U.S.
9.2.2.1. Key country dynamics
9.2.2.2. U.S. bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.2.3. Canada
9.2.3.1. Key country dynamics
9.2.3.2. Canada bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.2.4. Mexico
9.2.4.1. Key country dynamics
9.2.4.2. Mexico bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.3. Europe
9.3.1. Europe bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.3.2. Germany
9.3.2.1. Key country dynamics
9.3.2.2. Germany bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.3.3. UK
9.3.3.1. Key country dynamics
9.3.3.2. UK bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.3.4. France
9.3.4.1. Key country dynamics
9.3.4.2. France bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.3.5. Spain
9.3.5.1. Key country dynamics
9.3.5.2. Spain bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.3.6. Italy
9.3.6.1. Key country dynamics
9.3.6.2. Italy bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.4. Asia Pacific
9.4.1. Asia Pacific bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.4.2. China
9.4.2.1. Key country dynamics
9.4.2.2. China bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.4.3. India
9.4.3.1. Key country dynamics
9.4.3.2. India bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.4.4. Japan
9.4.4.1. Key country dynamics
9.4.4.2. Indonesia bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.4.5. South Korea
9.4.5.1. Key country dynamics
9.4.5.2. South Korea bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.4.6. Australia & New Zealand
9.4.6.1. Key country dynamics
9.4.6.2. Australia & New Zealand bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.5. Central & South America
9.5.1. Central & South America bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.5.2. Brazil
9.5.2.1. Key country dynamics
9.5.2.2. Brazil bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.6. Middle East & Africa
9.6.1. Middle East & Africa bathtub market estimates & forecast, 2018 - 2030 (USD Million)
9.6.2. South Africa
9.6.2.1. Key country dynamics
9.6.2.2. South Africa bathtub market estimates & forecast, 2018 - 2030 (USD Million)
Chapter 10. Bathtub Market - Competitive Landscape
10.1. Recent Developments & Impact Analysis by Key Market Participants
10.2. Company Categorization
10.3. Company Market Positioning
10.4. Company Market Share Analysis
10.5. Company Heat Map Analysis
10.6. Strategy Mapping
10.7. Company Profiles
10.7.1. Kohler Co.
10.7.1.1. Company Overview
10.7.1.2. Financial Performance
10.7.1.3. Product Benchmarking
10.7.1.4. Strategic Initiatives
10.7.2. TOTO LTD.
10.7.2.1. Company Overview
10.7.2.2. Financial Performance
10.7.2.3. Product Benchmarking
10.7.2.4. Strategic Initiatives
10.7.3. American Standard
10.7.3.1. Company Overview
10.7.3.2. Financial Performance
10.7.3.3. Product Benchmarking
10.7.3.4. Strategic Initiatives
10.7.4. Duravit AG
10.7.4.1. Company Overview
10.7.4.2. Financial Performance
10.7.4.3. Product Benchmarking
10.7.4.4. Strategic Initiatives
10.7.5. Jacuzzi Inc.
10.7.5.1. Company Overview
10.7.5.2. Financial Performance
10.7.5.3. Product Benchmarking
10.7.5.4. Strategic Initiatives
10.7.6. Roca Sanitario, S.A.U.
10.7.6.1. Company Overview
10.7.6.2. Financial Performance
10.7.6.3. Product Benchmarking
10.7.6.4. Strategic Initiatives
10.7.7. Delta Faucet Company
10.7.7.1. Company Overview
10.7.7.2. Financial Performance
10.7.7.3. Product Benchmarking
10.7.7.4. Strategic Initiatives
10.7.8. American Bath Group
10.7.8.1. Company Overview
10.7.8.2. Financial Performance
10.7.8.3. Product Benchmarking
10.7.8.4. Strategic Initiatives
10.7.9. Villeroy & Boch AG
10.7.9.1. Company Overview
10.7.9.2. Financial Performance
10.7.9.3. Product Benchmarking
10.7.9.4. Strategic Initiatives
10.7.10. BAINULTRA
10.7.10.1. Company Overview
10.7.10.2. Financial Performance
10.7.10.3. Product Benchmarking
10.7.10.4. Strategic Initiatives

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