Barley Market Size, Share & Trends Analysis Report By Type (White, Red), By Application (Direct Whole Seed, Processing), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Barley Market Growth & Trends

The global barley market size is expected to reach USD 175.8 billion by 2030, growing at a CAGR of 2.9% from 2023 to 2030, according to a new report by Grand View Research, Inc. The growth of the market for barley is driven by the growing demand for craft beers and the increasing adoption of gluten-free grains in plant-based diets.

Consumers are increasingly prioritizing their health and well-being, leading to rising demand for ingredients such as barley. Barley offers nutritional benefits, including high-fiber content and essential vitamins and minerals, making it an attractive choice for health-conscious individuals seeking natural and wholesome food options. Barley's versatility and compatibility with clean label requirements have positioned it as a sought-after ingredient in the evolving market.

In addition to its health benefits, as a gluten-free ingredient, barley alternatives like hulled or pearled barley cater to the needs of individuals with gluten intolerance or those following a gluten-free diet. The demand for clean-label products free from common allergens like gluten, dairy, soy, or nuts has increased, prompting the use of barley in various food applications as a gluten-free substitute.

The beverage industry has also recognized the potential of barley as a clean-label ingredient. Barley-based beverages, such as barley water, malted barley drinks, and barley-based craft beers, are gaining popularity. Consumers prefer these beverages due to barley's nutritional profile, flavor versatility, and compatibility with clean label requirements. Barley's presence in the beverage sector aligns with the growing demand for natural, healthy, and flavorful drink options.

Sustainable sourcing practices are also being adopted within the market for barley. This involves exploring alternative sources for barley production, including organic and sustainably grown crops. By incorporating sustainable sourcing methods, barley producers and manufacturers appeal to environmentally conscious consumers who prioritize using ingredients with a lower ecological impact.

Barley Market Report Highlights

• Based on type, the malted barley segment held the largest market share in 2022 owing to its unique flavor profile in food and beverage applications
• Based on type, whole grain barley segment emerged as the fastest growing segment owing to rising demand for plant-derived ingredients in food and beverages
• In terms of region, Asia Pacific is estimated to grow significantly over the forecast period owing to growing consumer awareness towards sports nutrition and healthy foods

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