Authentication And Brand Protection Market Size, Share & Trends Analysis Report By Authentication Mode, By Technology (Overt, Covert, Forensic, Digital), By Application, By Region, And Segment Forecasts, 2023 - 2030

Authentication And Brand Protection Market Size, Share & Trends Analysis Report By Authentication Mode, By Technology (Overt, Covert, Forensic, Digital), By Application, By Region, And Segment Forecasts, 2023 - 2030

Authentication And Brand Protection Market Growth & Trends

The global authentication and brand protection market size is expected to reach USD 6.7 billion by 2030, growing at a CAGR of 10.1% from 2023 to 2030, according to a new report by Grand View Research, Inc. The market is highly fragmented, with multiple companies present. Furthermore, several of these businesses provide fractional solutions to the market. As a result, there is an increasing demand for end-to-end holistic solutions that provide a combination of technologies that can efficiently verify, track & trace, and cater to the diverse consumer needs. The growing use of mobile apps for code scanning presents enormous growth prospects in the overall market. Companies also offer end-to-end online solutions for monitoring intellectual property infractions, such as patent and design and trademark or brand infringements. For instance, Amazon created the Anti-Counterfeiting Exchange (ACX) in April 2023 to combat counterfeit items on the Amazon marketplace. ACX allows retail establishments and Amazon marketplace

sellers to track and classify counterfeit products using a third-party database. Giesecke + Devrient (G+D) developed a new authentication system in August 2022 to combat counterfeiting and product and trademark piracy concerns.

Due to increasingly unorganized sectors in developing economies, prompt identification of counterfeit infractions is beneficial. Furthermore, HID Global, a US-based security identity product provider, has expanded HID Reliable Tag Services to enable manufacturers to discretely embed and cryptographically secure NFC/RFID tags in final goods. Cloud authentication enables organizations to digitally validate finished goods, secure supply chains, and interact with buyers. Another firm that provides brand protection technology to authenticate items while protecting high-value brands and consumers' health is Authentix. Honeywell International, Infineon Technologies, Data Dot Technology Ltd, and AlpVision provide integrated solutions. The growing availability of such integrated goods is projected to present significant opportunities to market participants in authentication and brand protection.

Significant key developments in Authentication and Brand Protection fuel the market growth over the forecast period. For instance, in November 2022a synthetic substrates specialist, Polyart Group, and Edgyn, a leading brand protection product producer, collaborated to supply full and secure tax stamps and security labels to customers in Asia Pacific. Similarly, in January 2020, Authentic Vision expanded its collaboration with HDMI. for a new cable certification program for ultrahigh-speed HDMI cables. Using the HDMI authentication app, HDMI LA is planned to broaden the use of Authentic Vision's authentication and brand protection technology to allow users to identify authorized HDMI cables with a simple and quick scan of the certification label.

Authentication And Brand Protection Market Report Highlights

• The blockchain segment led the market in 2022, accounting for over 53% of the global revenue owing to significant use of this offering by big and luxury brands.
• The covert segment held the largest revenue share of nearly 33% in 2022. This growth is led by significant development in microtext, Ultraviolet backlight ink, Taggants, and intentional defect.
• The pharmaceutical segment dominated the market with a market share of over 20% in 2022. Authentication and trademark protection are important in pharmaceutical applications because counterfeit pharmaceutical items risk patients’ health and damage pharmaceutical companies’ reputations.
• North America accounted for the highest share, with over 32% of the global revenue in 2022. This location is well-known for pharmaceutical and food and beverage applications. Several North American companies are investing in and focused on developing unique authentication and brand protection technology.

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