Asia Pacific Dietary Supplements Market Size, Share & Trends Analysis Report By Ingredient (Vitamins, Minerals, Botanicals), By Type, By End-user, By Distribution Channel, By Form, By Application, By Country, And Segment Forecasts, 2023 - 2030

Asia Pacific Dietary Supplements Market Growth & Trends

The Asia Pacific dietary supplements market size is expected to reach USD 148.42 billion by 2030, expanding at a CAGR of 12.5% during the forecast period, according to a new report by Grand View Research, Inc. The demand for dietary supplements in the Asia Pacific market is anticipated to be driven by several factors such as increased healthcare awareness and a focus on preventive healthcare and personalized nutrition. Dietary supplements play a crucial role in providing targeted nutrients and addressing specific nutritional deficiencies or health concerns. Manufacturers are increasingly offering a wide range of supplements tailored to meet these individual needs.

Additionally, countries such as Japan and China are witnessing a significant increase in their geriatric population, leading to a greater emphasis on enhancing the quality of life through nutritional supplementation. As a result, the Asia Pacific market for dietary supplements is experiencing growth as individuals prioritize their health and seek products that can support their wellness goals.

The advancement in technology is a significant driving factor for the growth of the Asia Pacific dietary supplements industry. The region has witnessed rapid advancements in technology, including manufacturing processes, formulation techniques, and delivery systems for dietary supplements. These technological advancements have enabled the development of innovative and more effective supplement products, such as nanoencapsulation, controlled-release systems, and improved bioavailability.

Nourished, a 3D-printed personalized vitamin brand under Rem3dy Health, secured a USD 3.1 million investment from Suntory Holdings, a prominent Asian health enrichment company, in November 2022. This investment was aimed at bringing innovative technology to a new market, particularly in Japan. Nourished utilizes patented 3D-printing methods and a vegan encapsulation formula to create personalized daily nutrient gummies. Customers can choose from a selection of 40 ingredients, and Nourished combines seven of these ingredients based on the individual's specific needs and lifestyle.

Governments in the Asia Pacific region have implemented regulations and guidelines to ensure the safety and quality of dietary supplements. This regulatory support creates a favorable environment for manufacturers and consumers, boosting market growth. For instance, the implementation of the ASEAN Guidelines on Traditional Medicines and Health Supplements in 2020. The Association of Southeast Asian Nations (ASEAN) developed these guidelines to harmonize regulations and ensure the safety, quality, and efficacy of traditional medicines and health supplements in member countries such as Singapore, Malaysia, Thailand, and Indonesia. The guidelines provide a framework for registering, licensing, and marketing dietary supplements; promoting consumer confidence and facilitating market growth by establishing clear regulatory standards.

Manufacturers are expanding their product lines through product launches, mergers, and acquisitions to meet the growing market demand. For instance, in February 2022, Amway India introduced a new line of nutrition supplements in gummies and jelly strips. These products aim to cater to young millennials' preferences and busy lifestyles.

Asia Pacific Dietary Supplements Market Report Highlights

  • Based on product, the vitamins dominated the market with a revenue share of 30.4% in 2022 owing to the increasing prevalence of vitamin deficiencies and the launch of new multivitamin supplements
  • The tablets product segment dominated the market with a revenue share of 33.6% in 2022, owing to their ease of dosing, affordability, longer shelf life, and overall convenience for consumers
  • Based on application, energy and weight management emerged as the dominant application segment in 2022, holding a revenue share of 30.6%. This is driven by the increasing focus on physical wellness and fitness among consumers in the region
  • In 2022, the adults end-user segment accounted for the majority market share (46.4%) in the dietary supplements market, owing to the growing awareness among working professionals and athletes about the importance of maintaining a balanced diet
  • Based on type, OTC (Over-the-counter) dietary supplements held the majority revenue share of 76.0% in 2022. The consumer trend of self-directed healthcare and the affordability of OTC supplements compared to prescription options are driving the demand. The growth of e-commerce and online retailers has also facilitated easier access to dietary supplements, further contributing to the dominance of the OTC segment
  • The offline distribution channel dominated the market with a revenue share of 82.5% in 2022. This was primarily due to the easy availability and wider reach of offline channels, which include supermarkets, convenience stores, and traditional retail stores. These channels offer consumers the convenience of in-person shopping and are often accessible to a wider range of consumers compared to online channels
  • China dominated the market for dietary supplements and accounted for the largest revenue share of 39.9% in 2022. This can be attributed to several factors, including the country's expanding consumer base and the increasing emphasis on preventive healthcare. The growth is fueled by higher expenditure on health-enhancing products, supported by the rising per capita income in China
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Chapter 1 Methodology and Scope
1.1 Market Segmentation & Scope
1.2 Research Methodology
1.3 Assumptions
1.4 Information Procurement
1.4.1 Purchased Database
1.4.2 GVR’s Internal Database
1.4.3 Secondary Sources
1.4.4 Third Party Perspective
1.4.5 Primary Research
1.5 Information Analysis & Data Analysis Models
1.6 List of Data Sources
Chapter 2 Executive Summary
2.1 Market Outlook
2.2 Segmental Outlook
2.3 Competitive Outlook
Chapter 3 Asia Pacific Dietary Supplements Market: Industry Outlook
3.1 Market Lineage Outlook
3.1.1 Parent Market Outlook
3.1.2 Related/Ancillary Market Outlook
3.2 Industry Value Chain Analysis
3.2.1 Raw Material Trends
3.2.2 Manufacturing Trends
3.3 Technology Overview
3.4 Regulatory Framework
3.5 Asia Pacific Dietary Supplements Market - Market Dynamics
3.5.1 Market Driver Analysis
3.5.2 Market Restraint Analysis
3.5.3 Industry Challenges
3.6 Industry Analysis Tools
3.6.1 Asia Pacific Dietary Supplements Market: Porter’s Analysis
3.6.2 Asia Pacific Dietary Supplements Market: PESTEL Analysis
Chapter 4 Asia Pacific Dietary Supplements Market: Ingredient Estimates & Trend Analysis
4.1 Ingredient Movement Analysis & Market Share, 2022 & 2030
4.2 Asia Pacific Dietary Supplements Market Estimates & Forecasts, By Ingredient (USD Million)
4.2.1 Vitamins
4.2.2 Botanicals
4.2.3 Minerals
4.2.4 Proteins & Amino acids
4.2.5 Fibers & Specialty Carbohydrates
4.2.6 Omega Fatty Acids
4.2.7 Others
Chapter 5 Asia Pacific Dietary Supplements Market: Form Estimates & Trend Analysis
5.1 Form Movement Analysis & Market Share, 2022 & 2030
5.2 Asia Pacific Dietary Supplements Market Estimates & Forecast, By Form (USD Million)
5.2.1 Tablets
5.2.2 Capsules
5.2.3 Soft Gels
5.2.4 Powders
5.2.5 Gummies
5.2.6 Liquids
5.2.7 Others
Chapter 6 Asia Pacific Dietary Supplements Market: Application Estimates & Trend Analysis
6.1 Application Movement Analysis & Market Share, 2022 & 2030
6.2 Asia Pacific Dietary Supplements Market Estimates & Forecast, By Application, 2017 - 2030 (USD Million)
6.2.1 Energy & Weight Management
6.2.2 General Health
6.2.3 Bone & Joint Health
6.2.4 Gastrointestinal Health
6.2.5 Immunity
6.2.6 Cardiac Health
6.2.7 Anti-cancer
6.2.8 Diabetes
6.2.9 Lungs Detox/Cleanse
6.2.10 Skin/Hair/Nails
6.2.11 Sexual Health
6.2.12 Brain/Mental Health
6.2.13 Insomnia
6.2.14 Menopause
6.2.15 Anti-aging
6.2.16 Prenatal Health
6.2.17 Others
Chapter 7 Asia Pacific Dietary Supplements Market: End-User Estimates & Trend Analysis
7.1 End User Movement Analysis & Market Share, 2022 & 2030
7.2 Asia Pacific Dietary Supplements Market Estimates & Forecast, By End User, 2017 - 2030 (USD Million)
7.2.1 Adults
7.2.2 Geriatric
7.2.3 Pregnant Women
7.2.4 Children
7.2.5 Infants
Chapter 8 Asia Pacific Dietary Supplements Market: Type Estimates & Trend Analysis
8.1 Type Movement Analysis & Market Share, 2022 & 2030
8.2 Asia Pacific Dietary Supplements Market Estimates & Forecast, By Type, 2017 - 2030 (USD Million)
8.2.1 OTC
8.2.2 Prescribed
Chapter 9 Asia Pacific Dietary Supplements Market: Distribution Channel Estimates & Trend Analysis
9.1 Distribution Channel Movement Analysis & Market Share, 2022 & 2030
9.2 Asia Pacific Dietary Supplements Market Estimates & Forecast, By Distribution Channel, 2017 - 2030 (USD Million)
9.2.1 Offline
9.2.1.1 Supermarkets/ Hypermarkets
9.2.1.2 Pharmacies
9.2.1.3 Specialty Stores
9.2.1.4 Practitioners
9.2.1.5 Others
9.2.2 Online
Chapter 10 Asia Pacific Dietary Supplements Market: Country Estimates & Trend Analysis
10.1 Asia Pacific Dietary Supplements Market: Country Outlook
10.2 China
10.2.1 China Dietary Supplements Market Estimates & Forecast, 2017 - 2030 (USD Million)
10.3 Japan
10.3.1 Japan Dietary Supplements Market Estimates & Forecast, 2017 - 2030 (USD Million)
10.4 India
10.4.1 India Dietary Supplements Market Estimates & Forecast, 2017 - 2030 (USD Million)
10.5 Australia & New Zealand
10.5.1 Australia & New Zealand Dietary Supplements Market Estimates & Forecast, 2017 - 2030 (USD Million)
Chapter 11 Competitive Landscape
11.1 Company/Competition Categorization (Key Innovators, Market Leaders, And Emerging Players)
11.2 Participants’ Overview
11.2.1 Nestlé
11.2.2 Amway
11.2.3 Abbott
11.2.4 Bayer AG
11.2.5 Glanbia plc
11.2.6 Pfizer Inc.
11.2.7 Archer Daniels Midland
11.2.8 GlaxoSmithKline plc.
11.2.9 NU SKIN
11.2.1 0 Herbalife Nutrition
11.2.11 Otsuka Pharmaceutical Co., Ltd.
11.2.1 2 Blackmores Limited
11.2.13 Bionova
11.3 Financial Performance
11.4 Product Benchmarking
11.5 Company Market Share Analysis, 2022
11.6 Company Heat Map Analysis, 2022
11.7 Strategy Mapping

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