Application Security Market Size, Share & Trends Analysis Report By Component (Solution, Services), By Solution, By Services, By Testing Type, By Deployment, By Enterprise Size, By End-use, By Region, And Segment Forecasts, 2024 - 2030

Application Security Market Size, Share & Trends Analysis Report By Component (Solution, Services), By Solution, By Services, By Testing Type, By Deployment, By Enterprise Size, By End-use, By Region, And Segment Forecasts, 2024 - 2030

Application Security Market Growth & Trends

The global application security market size is anticipated to reach USD 25.10 billion by 2030, registering a CAGR of 18.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. The growing threat level associated with cybersecurity propels the global application security industry growth. Web and mobile applications are now a prime target for cyberattacks due to the increasing reliance on digital technology and the internet. With cybercriminals becoming more adept at their trade, organizations are investing in strong application security solutions to safeguard sensitive data.

There is a growing trend in cyber security to augment current application security capabilities with artificial intelligence (Al). It is anticipated that several Al domains, including machine learning (ML) and expert systems, will be utilized to enhance application security to forecast security threats, identify security vulnerabilities, and determine the security coding remediation guidelines by predicting, deriving, or applying implications.

Al's expertise can help tools such as user & event behavior analytics (UEBA) identify abnormalities in user behavior on servers and endpoints that might indicate an unidentified attack. These Al-powered features can aid in defending organizations before the official reporting and patching of vulnerabilities. Therefore, it is anticipated that integrating Al and ML is expected to drive the market demand in the forecasted period.

Application security solutions are in high demand due to strict regulatory compliance requirements, such as General Data Protection Regulation, Health Insurance Portability and Accountability Act, and Central Consumer Protection Authority. Companies across various industries are required to comply with these rules to avoid legal entanglement and protect their brands. The market is expanding due to compliance requirements frequently demanding the use of security measures, such as application security tools.

Application Security Market Report Highlights

• Services segment is anticipated to register the highest CAGR from 2024 to 2030 in the market. Application security services with both automated and manual testing solutions are increasingly being adopted by end-users. The services are centered on evaluating apps and software for customers. Moreover, taking a more comprehensive approach to application security lowers risk and expenses while giving end users IT and security teams more time to concentrate on other crucial business objectives. Therefore, driving the growth of the segment
• Mobile application security solutions type is expected to grow at a significant CAGR in the forecast period. Since mobile devices have become more commonplace in many regions, mobile app security has rapidly gained significance. An increase in mobile devices, apps, and users is correlated with the trend toward greater use of mobile devices for banking services, shopping, and other activities. Thus, driving the market growth of the segment
• Dynamic Application Security Testing (DAST) segment is anticipated to register notable CAGR from 2024 to 2030. The DAST platforms find security threats in an application that is currently running and automatically notify users if they discovers any that could lead to attacks such as SQL injections, Cross-Site Scripting (XSS), and other vulnerabilities. Moreover, DAST tools can find runtime errors that SAST tools are unable to because they are designed to work in a dynamic environment. Thus, driving the market growth of the segment
• Cloud deployment segment is anticipated to register a notable CAGR from 2024 to 2030. Enterprises can safeguard apps and data in collaborative cloud environments with the help of a system of rules, procedures, and controls known as cloud application security. Thus, modern businesses are using cloud-based application security solutions
• SMEs segment is anticipated to register a notable CAGR from 2024 to 2030. The number of cyberattacks is rising for small and medium-sized businesses. Thus, end users in the small and medium-sized business sectors are seen to be investing in application security application due to the swift adoption of new technologies and the rise in hybrid work
• Healthcare industry is anticipated to register a notable CAGR from 2024 to 2030. To develop secure healthcare web applications, healthcare industry is seen to be implementing web application firewalls (WAF), strong authentication systems, encryption, and vulnerability scanning. Thus, driving the growth of the segment
• The Asia Pacific region is expected to grow at the highest CAGR in the forecast period. Supportive government initiatives for data security, rising SMEs in the region and significant penetration by global market players are some of the prominent factors driving the Asia Pacific application security growth

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