Anti-counterfeit Packaging Market Size, Share & Trends Analysis Report By Technology (Overt, Covert, Forensic, Track & Trace), By Application (Automotive, Luxury Goods), By Region, And Segment Forecasts, 2023 - 2030

Anti-counterfeit Packaging Market Size, Share & Trends Analysis Report By Technology (Overt, Covert, Forensic, Track & Trace), By Application (Automotive, Luxury Goods), By Region, And Segment Forecasts, 2023 - 2030


Anti-counterfeit Packaging Market Growth & Trends


The global anti-counterfeit packaging market size is expected to reach USD 345.93 billion by 2030, expanding at 12.1% CAGR from 2023 to 2030, according to a new report by Grand View Research, Inc. This is attributed to the growing demand for anti-counterfeit solutions used to prevent negative impacts caused by product piracy and counterfeiting in the global economy.

Counterfeit products result in loss of sales, becoming a major concern for product manufacturers. Furthermore, the poor quality of replicates damages the brand image. This has driven product manufacturers to use anti-counterfeit technology packaging solutions. For instance, footwear brand Nike faces the threat of counterfeit goods and to safeguard the integrity and authenticity of its footwear the company integrates RFID technology’s anti-theft function into its products.

Covert technologies are considered to be beneficial for brand owners and manufacturers, to maintain product authentication. The technology offers various benefits including ease in end-use verification, and helps to build appealing designs for the products. As a result, the technology is expected to grow at a significant rate over the forecast period.

The industry players are adopting several strategies including mergers & acquisitions, partnership agreements, joint ventures, and collaborations to increase their market share. For instance, in January 2022, AWT Labels & Packaging Inc acquired MacArthur Corporation which provides RFID, serialized barcoding, and other anti-counterfeit packaging technologies. This acquisition will help AWT Labels & Packaging Inc to enhance the products used in packaging with these technologies.

Anti-counterfeit Packaging Market Report Highlights

  • The growth of the anti-counterfeit packaging industry is driven by increased penetration in major end-use industries and the increasing focus of product manufacturers on brand protection and improving its supply chain efficiency
  • The high implementation cost of anti-counterfeit technology in packaging significantly restrains the anti-counterfeit packaging demand
  • North America accounted for the highest market share in 2022 owing to the robust base of pharmaceutical, food and beverage, and consumer goods manufacturing companies in the region. This in turn drives the demand for anti-counterfeit technology-based packaging in the region to maintain product authenticity
  • On April 20, 2023, Asahi Kasei Corporation collaborated with TIS to establish the Akliteia digital anti-counterfeiting platform to be affixed to the packaging of Hadate fresh sea urchin developed by Hadate Suisan. This will help the customers verify the authenticity of the packed product and counter the sales of sea urchin products falsely labeled as Hadate Suisan
  • On April 20, 2023, Amazon launched the Anti-Counterfeiting Exchange (ACX) project to enable retailers to identify and track counterfeit goods. This initiative can help drive the demand for anti-counterfeit technology-based packaging products
Please note The report will be delivered in 3-8 business days upon order notification.


Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
Chapter 2. Executive Summary
2.1. Market Summary, 2022 (USD Million)
2.2. Market Outlook
2.3. Segmental Outlook
2.4. Competitive Outlook
Chapter 3. Anti-Counterfeit Packaging Market Variables, Trends, and Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Manufacturing Trends
3.4. Anti-Counterfeiting Technologies - Industry Summary and Critical Success Factors (CSFs)
3.5. Regulatory Framework
3.5.1. Standard & Compliance
3.5.2. Safety
3.6. Market Dynamics
3.6.1. Market Driver Analysis
3.6.2. Market Restraint Analysis
3.6.3. Market Opportunity Analysis
3.7. Business Environment Analysis
3.7.1. Industry Analysis - Porter’s
3.7.1.1. Supplier Power
3.7.1.2. Buyer Power
3.7.1.3. Substitution Threat
3.7.1.4. Threat from New Entrants
3.7.1.5. Competitive Rivalry
3.7.2. PESTEL Analysis
3.7.2.1. Political Landscape
3.7.2.2. Environmental Landscape
3.7.2.3. Social Landscape
3.7.2.4. Technology Landscape
3.7.2.5. Economic Landscape
3.7.2.6. Legal Landscape
3.8. Impact 0f Covid-19 Pandemic on the Anti-Counterfeit Packaging Market
3.9. Eastern European Geopolitical Implication Overview
Chapter 4. Anti-Counterfeit Packaging Market: Technology Estimates & Trend Analysis
4.1. Definition & Scope
4.2. Technology Movement Analysis & Market Share, 2022 & 2030
4.3. Covert (Security Labels, Invisible Printing, and Others)
4.3.1. Global Anti-Counterfeit Packaging market estimates and forecasts, by Covert, 2018 - 2030 (USD Million)
4.4. Overt (Holograms, Color Shifting Inks, and Others)
4.4.1. Global Anti-Counterfeit Packaging market estimates and forecasts, by Overt, 2018 - 2030 (USD Million)
4.5. Forensic
4.5.1. Global Anti-Counterfeit Packaging market estimates and forecasts, by Forensic, 2018 - 2030 (USD Million)
4.6. Track & Trace (Machine Readable Data, RFID, Others)
4.6.1. Global Anti-Counterfeit Packaging market estimates and forecasts, by Track & Trace, 2018 - 2030 (USD Million)
Chapter 5. Anti-Counterfeit Packaging Market: Application Estimates & Trend Analysis
5.1. Definition & Scope
5.2. Application Movement Analysis & Market Share, 2022 & 2030
5.3. Pharmaceutical
5.3.1. Global Anti-Counterfeit Packaging market estimates and forecasts, by Pharmaceutical, 2018 - 2030 (USD Million)
5.4. Food & Beverage
5.4.1. Global Anti-Counterfeit Packaging market estimates and forecasts, by Food & Beverage, 2018 - 2030 (USD Million)
5.5. Apparel & Footwear
5.5.1. Global Anti-Counterfeit Packaging market estimates and forecasts, by Apparel & Footwear, 2018 - 2030 (USD Million)
5.6. Automotive
5.6.1. Global Anti-Counterfeit Packaging market estimates and forecasts, by Automotive, 2018 - 2030 (USD Million)
5.7. Personal Care
5.7.1. Global Anti-Counterfeit Packaging market estimates and forecasts, by Personal Care, 2018 - 2030 (USD Million)
5.8. Electrical & Electronics
5.8.1. Global Anti-Counterfeit Packaging market estimates and forecasts, by Electrical & Electronics, 2018 - 2030 (USD Million)
5.9. Luxury Goods
5.9.1. Global Anti-Counterfeit Packaging market estimates and forecasts, by Luxury Goods, 2018 - 2030 (USD Million)
5.10. Others
5.10.1. Global Anti-Counterfeit Packaging market estimates and forecasts, by Others, 2018 - 2030 (USD Million)
Chapter 6. Anti-Counterfeit Packaging Market: Regional Estimates & Trend Analysis
6.1. Regional Movement Analysis & Market Share, 2022 & 2030
6.2. North America
6.2.1. North America Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.2.2. North America Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.2.3. North America Anti-Counterfeit Packaging market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
6.2.3.1. U.S.
6.2.3.1.1. U.S. Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.2.3.1.2. U.S. Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.2.3.1.3. U.S. Anti-Counterfeit Packaging market estimates and forecasts, by application, 2018 - 2030 (USD Million)
6.2.3.2. Canada
6.2.3.2.1. Canada Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.2.3.2.2. Canada Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.2.3.2.3. Canada Anti-Counterfeit Packaging market estimates and forecasts, by application, 2018 - 2030 (USD Million)
6.2.3.3. Mexico
6.2.3.3.1. Mexico Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.2.3.3.2. Mexico Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.2.3.3.3. Mexico Anti-Counterfeit Packaging market estimates and forecasts, by application, 2018 - 2030 (USD Million)
6.3. Europe
6.3.1. Europe Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.3.2. Europe Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.3.3. Europe Anti-Counterfeit Packaging market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
6.3.3.1. Germany
6.3.3.1.1. Germany Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.3.3.1.2. Germany Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.3.3.1.3. Germany Anti-Counterfeit Packaging market estimates and forecasts, by application, 2018 - 2030 (USD Million)
6.3.3.2. UK
6.3.3.2.1. UK Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.3.3.2.2. UK Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.3.3.2.3. UK Anti-Counterfeit Packaging market estimates and forecasts, by application, 2018 - 2030 (USD Million)
6.3.3.3. France
6.3.3.3.1. France Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.3.3.3.2. France Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.3.3.3.3. France Anti-Counterfeit Packaging market estimates and forecasts, by application, 2018 - 2030 (USD Million)
6.3.3.4. Italy
6.3.3.4.1. Italy Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.3.3.4.2. Italy Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.3.3.4.3. Italy Anti-Counterfeit Packaging market estimates and forecasts, by application, 2018 - 2030 (USD Million)
6.3.3.5. Spain
6.3.3.5.1. Spain Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.3.3.5.2. Spain Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.3.3.5.3. Spain Anti-Counterfeit Packaging market estimates and forecasts, by application, 2018 - 2030 (USD Million)
6.4. Asia Pacific
6.4.1. Asia Pacific Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.4.2. Asia Pacific Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.4.3. Asia Pacific Anti-Counterfeit Packaging market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
6.4.3.1. China
6.4.3.1.1. China Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.4.3.1.2. China Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.4.3.1.3. China Anti-Counterfeit Packaging market estimates and forecasts, by application, 2018 - 2030 (USD Million)
6.4.3.2. India
6.4.3.2.1. India Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.4.3.2.2. India Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.4.3.2.3. India Anti-Counterfeit Packaging market estimates and forecasts, by application, 2018 - 2030 (USD Million)
6.4.3.3. Japan
6.4.3.3.1. Japan Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.4.3.3.2. Japan Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.4.3.3.3. Japan Anti-Counterfeit Packaging market estimates and forecasts, by application, 2018 - 2030 (USD Million)
6.4.3.4. South Korea
6.4.3.4.1. South Korea Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.4.3.4.2. South Korea Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.4.3.4.3. South Korea Anti-Counterfeit Packaging market estimates and forecasts, by application, 2018 - 2030 (USD Million)
6.4.3.5. Taiwan
6.4.3.5.1. Taiwan Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.4.3.5.2. Taiwan Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.4.3.5.3. Taiwan Anti-Counterfeit Packaging market estimates and forecasts, by application, 2018 - 2030 (USD Million)
6.5. Central & South America
6.5.1. Central & South America Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.5.2. Central & South America Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030n (USD Million)
6.5.3. Central & South America Anti-Counterfeit Packaging market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
6.5.3.1. Brazil
6.5.3.1.1. Brazil Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.5.3.1.2. Brazil Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.5.3.1.3. Brazil Anti-Counterfeit Packaging market estimates and forecasts, by application, 2018 - 2030 (USD Million)
6.5.3.2. Argentina
6.5.3.2.1. Argentina Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.5.3.2.2. Argentina Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.5.3.2.3. Argentina Anti-Counterfeit Packaging market estimates and forecasts, by application, 2018 - 2030 (USD Million)
6.6. Middle East & Africa
6.6.1. Middle East & Africa Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.6.2. Middle East & Africa Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.6.3. Middle East & Africa Anti-Counterfeit Packaging market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
6.6.3.1. GCC Countries
6.6.3.1.1. GCC Countries Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.6.3.1.2. GCC Countries Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.6.3.1.3. GCC Countries Anti-Counterfeit Packaging market estimates and forecasts, by application, 2018 - 2030 (USD Million)
6.6.3.2. South Africa
6.6.3.2.1. South Africa Anti-Counterfeit Packaging market estimates and forecasts, 2018 - 2030 (USD Million)
6.6.3.2.2. South Africa Anti-Counterfeit Packaging market estimates and forecasts, by Technology, 2018 - 2030 (USD Million)
6.6.3.2.3. South Africa Anti-Counterfeit Packaging market estimates and forecasts, by application, 2018 - 2030 (USD Million)
Chapter 7. Competitive Landscape
7.1. Key Global Players & Recent Developments & Their Impact On the Industry
7.2. Key Company/Competition Categorization (Key innovators, Market leaders, emerging players)
7.3. Financial Performance
7.4. Product Benchmarking
7.4.1. 3M
7.4.2. Avery Dennison Corporation
7.4.3. CCL Industries Inc.
7.4.4. DuPont
7.4.5. Zebra Technologies Corporation
7.4.6. Intelligent Label Solutions
7.4.7. SML Group
7.4.8. SATO Holdings
7.4.9. Sicpa Holding S.A.
7.4.10. Systech International
7.4.11. Applied DNA Sciences Inc.
7.4.12. AlpVision SA
7.4.13. Applied DNA Sciences Inc.
7.4.14. Authentix Inc.
7.4.15. Atlantic Zeiser GmbH
7.5. Company Market Position Analysis
7.6. Company Market Share Analysis, 2022
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
7.8.1. Expansion
7.8.2. Mergers & Acquisition
7.8.3. Collaborations
7.8.4. New Product Launches
7.8.5. Research & Development

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