Anti-Fatigue Cosmetics Market Size, Share & Trends Analysis Report By Product (Cream, Oil, Lotion, Serum, Gel, Others), By End Use (Women, Men), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Anti-Fatigue Cosmetics Market Size, Share & Trends Analysis Report By Product (Cream, Oil, Lotion, Serum, Gel, Others), By End Use (Women, Men), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Anti-Fatigue Cosmetics Market Growth & Trends

The global anti-fatigue cosmetics market size is expected to reach USD 24.3 million by 2030, according to a new report by Grand View Research, Inc., registering a CAGR of 4.6% from 2024 to 2030. Growing stress, hectic lifestyle, and unhealthy diet of people around the world have been having a negative impact on their skin, thereby driving the demand for anti-fatigue cosmetics. An increasing number of skincare awareness campaigns by leading cosmetics brands is also likely to expand the scope of various anti-fatigue cosmetics.

Creams held the largest revenue share of over 37.3% in 2023, with overnight moisturizers, under-eye creams, and under-eye primers emerging as the most popular products in this category. These products hydrate the skin and reduce dullness, puffiness, dark circles, and pores. Numerous companies have been introducing effective anti-fatigue cosmetics with innovative ingredients to stay ahead of the competition. For instance, Glamglow launched its Brighteyes Illuminating Anti-Fatigue Eye Cream in 2019, aimed at energizing the entire eye area and making it appear well-rested. The fast-absorbing cream nourishes tired-looking under eyes with ingredients such as apple, watermelon, and narcissus extracts, caffeine, linoleic acid, and peptides.

The online distribution channel is projected to expand at the fastest CAGR of 5.4% over the forecast period owing to the thriving e-commerce industry and growing consumer preference for purchasing cosmetics and personal care products online. Sephora, Amazon, Ulta Beauty, Inc., Feelunique, and Strawberrynet are some of the key e-retailers of anti-fatigue and other cosmetics. Asia Pacific is expected to witness a steady CAGR of 5.2% from 2024 to 2030. Consumers in countries like China, Japan, South Korea, and India have shown a high interest in personal care. This awareness, coupled with increasing purchasing power, will impact the demand for anti-fatigue cosmetics.

Key competitors in this market include L’Oréal S.A.; Unilever; Shiseido Company, Limited; The Estée Lauder Companies Inc.; Bio Veda Action Research Co. (Biotique); Christian Dior SE; Nuxe, Inc.; Mesoestetic; Groupe Clarins SA; and The Ordinary. Companies have been expanding their business by extending production capacity or through merger and acquisition activities. For instance, in June 2016, Bio Veda Action Research Co. (Biotique) announced its plan to invest USD 27.9 million in manufacturing capacity expansion. Similarly, in November 2016, The Estée Lauder Companies Inc. acquired BECCA Cosmetics. This acquisition helped the former expand its makeup portfolio, with a focus on offering more complexion and color products.

Anti-Fatigue Cosmetics Market Report Highlights

• Creams held the largest revenue share of over 37.3% in 2023, with overnight moisturizers, under-eye creams, and under-eye primers emerging as the most popular products in this category
• The Asia Pacific anti-fatigue cosmetics market is anticipated to witness significant growth
• North America dominated the anti-fatigue cosmetics market in 2023, accounting for 36.5% of the global revenue share. This can be attributed to the increased prevalence of skin fatigue among consumers in the U.S. and Canada
• The online distribution channel is projected to expand at the fastest CAGR of 5.4% over the forecast period owing to the thriving e-commerce industry and growing consumer preference for purchasing cosmetics and personal care products online

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