The U.S. anime market size is anticipated to reach USD 5.84 Billion by 2030 and is anticipated to grow at a CAGR of 15.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. The rising sales and increasing popularity of content related to anime is predicted to drive the market’s growth over the forecast period. Foreign sales are anticipated to contribute to significant revenue generation in the market. Furthermore, advances in the latest technologies, including Virtual Reality (VR), Artificial Intelligence (AI), Internet of Things (IoT), and Augmented reality (AR), associated with the increasing levels of disposable income, are predicted to play a crucial role in driving the market growth.
Furthermore, animation firms aim to produce animatronics and storytelling with a strong emphasis on high-quality and unique characters. Cartoons and comic books can significantly impact children's growth and creativity since they have such a strong influence over them. Leading companies have begun to produce cartoons and animated films that aid in the development of children's cognitive, problem-solving, and social skills, thereby fueling the market growth.
The rise of anime-related merchandise and events is a prominent trend in the U.S. market. The popularity of anime conventions, merchandise stores, and collaborations between anime franchises and mainstream brands are indicative of a thriving fan culture. The demand for merchandise such as figures, clothing, and accessories has surged, leading to strategic partnerships and exclusive releases. In addition, events like Anime Expo and Comic-Con have become significant platforms for industry announcements and fan engagement. This in turn is expected to propel the U.S. market over the forecast period.
U.S. Anime Market Report Highlights
Based on type, the internet distribution segment held the largest market share of 23.8%, owing to the increasing use of video distribution services like Amazon.com, Inc, Netflix, and other streaming platforms considerably aiding the internet distribution of anime content
Based on genre, the action & adventure segment held the largest market share of 34.0%, The growth is attributed to the widespread popularity of dynamic and engaging storylines, captivating character arcs, and visually stunning animation styles that resonate with a broader audience
The U.S. anime industry is witnessing a surge in mainstream acceptance, fueled by the accessibility of diverse anime titles on streaming platforms, leading to increased localization efforts and original content production for a broader audience
The market is experiencing a thriving fan culture with a rise in anime-related merchandise, events, and collaborations, showcasing a growing demand for immersive experiences beyond traditional viewership
In May 2023, Bioworld Merchandising, Inc. launched new collections of luggage, which would include intellectual property, such as Disney, Hello Kitty, and fashion companies such as Rachel Rachel Roy and outdoor brand Weatherproof.
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Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
1.3.1. Information Procurement
1.3.2. Information or Data Analysis
1.3.3. Market Formulation & Data Visualization
1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
1.4.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. U.S. Anime Market Variables, Trends, & Scope
3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Billion)
3.3. Industry Value Chain Analysis
3.4. Market Dynamics
3.4.1. Market Drivers Analysis
3.4.1.1. Increased popularity of anime content across the globe
3.4.1.2. Rising internet penetration and growing demand for anime-based content on digital platforms
3.4.2. Market Restraints Analysis
3.4.2.1. Low budget and shortage of skilled animators
3.4.3. Industry Opportunities
3.4.4. Industry Challenges
3.5. U.S. Anime Market Analysis Tools
3.5.1. Porter’s Analysis
3.5.1.1. Bargaining power of the suppliers
3.5.1.2. Bargaining power of the buyers
3.5.1.3. Threats of substitution
3.5.1.4. Threats from new entrants
3.5.1.5. Competitive rivalry
3.5.2. PESTEL Analysis
3.5.2.1. Political landscape
3.5.2.2. Economic and Social landscape
3.5.2.3. Technological landscape
3.5.2.4. Environmental landscape
3.5.2.5. Legal landscape
Chapter 4. U.S. Anime Market: Type Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. U.S. Anime Market: Type Movement Analysis, USD Million, 2023 & 2030