U.S. Anime Merchandising Market Size, Share & Trends Analysis Report By Product (Figurine, Clothing, Books, Posters), By Distribution Channel (E-Commerce, Brick & Mortar), And Segment Forecasts, 2023 - 2030

U.S. Anime Merchandising Market Size, Share & Trends Analysis Report By Product (Figurine, Clothing, Books, Posters), By Distribution Channel (E-Commerce, Brick & Mortar), And Segment Forecasts, 2023 - 2030

U.S. Anime Merchandising Market Growth & Trends

The U.S. anime merchandising market size is expected to reach USD 1,196.2 million by 2030, registering a CAGR of 16.1% from 2023 to 2030, according to a new report by Grand View Research, Inc. The considerable growth can be credited to the increasing consumer interest in figurines, apparel, accessories, books, posters, toys, etc., featuring anime characters in the country. Rising adoption of anime titles such as Jujutsu Kaisen, Demon Slayer, One Piece, Naruto, and Blue Lock, among others, as mainstream entertainment is accelerating the growth of the anime merchandising market in the U.S.

The growing anime popularity across the globe has created lucrative opportunities for the anime merchandising market. Selling merchandise forms a big part of the anime market and is expected to observe notable growth in the years to come. Anime fans are showing an increased interest in buying merchandise related to their favorite series. Several fans believe merchandising is crucial to keep the fan community together and support the anime industry. Some of the popular merchandise items include figurines, shirts, hats, and stickers.

The online fan communities and growing consumer interest in anime are significantly driving the growth of the U.S. anime merchandising industry. Streaming platforms, such as Netflix, Crunchyroll, and Funimation have strongly influenced viewers’ interest in anime, thereby impelling the demand for anime items in the country.

Several companies operating in the U.S. anime merchandising market focus on launching new products and offerings to attract a larger customer base and strengthen their foothold in the industry. For instance, in 2022, Bandai Namco Toys & Collectibles America introduced its latest line of Gundam Infinity figures to deliver an enhanced experience to anime fans through customization. The new product range is an exciting line of customizable figures, with several interchangeable parts and accessories.

U.S. Anime Merchandising Market Report Highlights

• The figurine product segment is expected to capture a significant revenue share of nearly 36.0% by 2030 owing to increasing demand for anime miniatures and collectibles driven by growing fandom for movies and series in this genre
• The posters segment is expected to record a substantial CAGR of more than 17.0% over the forecast period, with increasing sales of high-quality anime-inspired posters, especially through online stores
• Based on the distribution channel, the online segment is anticipated to grow at a CAGR of 17.3% during the forecast period. The pricing discounts, free home delivery, and ease of shopping from home are factors boosting the growth of the online segment
• The key market players include Atomic Flare, Kotobukiya Co., Ltd., Bandai Namco, Good Smile Company USA, Crunchyroll (Sony Music Entertainment), Sentai Filmworks, LLC (AMC Networks), Viz Media LLC, Kodansha LTD., Kinokuniya Book Stores of America Co., Ltd., The Walt Disney Company, Toei Animation USA, Eleven Arts, and Lions Gate Entertainment Inc.

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