Aftershave Lotions And Creams Market Size, Share & Trends Analysis Report By Product (Balm, Lotion, Gel, Splash), By Distribution Channel (Supermarket/ Hypermarket, Online), By Region, And Segment Forecasts, 2025 - 2030

Aftershave Lotions And Creams Market Size, Share & Trends Analysis Report By Product (Balm, Lotion, Gel, Splash), By Distribution Channel (Supermarket/ Hypermarket, Online), By Region, And Segment Forecasts, 2025 - 2030


Aftershave Lotions And Creams Market Growth & Trends

The global aftershave lotions and creams market size is anticipated to reach USD 2.66 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.2% over the forecast period. Product innovations such as introduction of aftershave lotion with natural and organic ingredients is a key factor driving this market.

Every consumer wants multifunctional products that will help in nourishing skin and soothing irritation. The companies are reducing alcohol concentration and are adding natural ingredients such as caffeine, plant extract, and essential oil that help in reducing irritation and provide moisturizing effect. Similarly, some companies are offering multifunctional products such as antiaging technology, which helps in reducing wrinkles and promoting texture. Increasing product availability of technological advanced products is fueling demand for post shave lotions and creams.

Balm, lotion, and gel held a leading share of 68.7% in 2024. Increasing penetration of innovative products in developed countries such as India, China, and Brazil is a main factor driving this segment. Moreover, urge to look good and confident has led to an increase in spending on male grooming products. According to statistics, Indian men spend around 40 minutes on grooming. An average man spends around 12 minutes grooming his face, 14 minutes on hair, and 16 minutes on body. Rising awareness regarding grooming and hygiene is expected to have a positive impact on growth of the market.

The e-commerce segment is anticipated to expand at the fastest CAGR of 4.5% over the forecast period. Increasing penetration of smartphone, exposure to digital media, and growing middle class population are expected to have a positive impact on the sales of post shave products through online channel. Expansion of pureplay giants such as Amazon and Nykaa in India and China and incorporation of same day delivery system by these players are expected to fuel purchase of aftershave lotions and balm through the online channel.

Asia Pacific is projected to witness the fastest growth over the forecast period due to rising popularity of male grooming products, especially in countries like India and China. The e-commerce market is booming in the region, which is attributed rising urbanization and internet penetration. Owing to growing popularity of male grooming products, companies are foraying into partnership with e-commerce players such as Amazon. These major trends are anticipated to boost the regional aftershave lotions and creams market growth.

Key players operating in the market include Procter & Gamble; Unilever; Beiersdorf; Godrej Consumer Products Limited; L’Oréal; Colgate-Palmolive Company; Coty Inc.; D.R. Harris & Co Ltd.; Vi-john Group; and Herbacin cosmetic GmbH.

Aftershave Lotions And Creams Market Report Highlights
  • North America is anticipated to witness significant growth from 2025 to 2030 owing to shifting consumer preference from conventional towards modern lifestyl
  • The e-commerce segment is expected to emerge at the fastest CAGR of 4.5% over the forecast period, primarily due to the wide variety of online products. Asia Pacific is anticipated to expand at the highest CAGR of 6.5% over the forecast period
  • The global aftershave lotions and creams market is highly competitive in nature due to presence of top players such as Procter & Gamble and Unilever.
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Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.1. Segment Definitions
1.1.1. Type
1.1.2. Application
1.1.3. End-Use
1.1.4. Regional scope
1.1.5. Estimates and forecasts timeline
1.2. Research Methodology
1.3. Information Procurement
1.3.1. Purchased database
1.3.2. GVR’s internal database
1.3.3. Secondary sources
1.3.4. Primary research
1.3.5. Details of primary research
1.3.5.1. Data for primary interviews in North America
1.3.5.2. Data for primary interviews in Europe
1.3.5.3. Data for primary interviews in Asia Pacific
1.3.5.4. Data for primary interviews in Latin America
1.3.5.5. Data for Primary interviews in MEA
1.4. Information or Data Analysis
1.4.1. Data analysis models
1.5. Market Formulation & Validation
1.6. Model Details
1.6.1. Commodity flow analysis (Model 1)
1.6.2. Approach 1: Commodity flow approach
1.6.3. Volume price analysis (Model 2)
1.6.4. Approach 2: Volume price analysis
1.7. List of Secondary Sources
1.8. List of Primary Sources
1.9. Objectives
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Type outlook
2.2.2. Application outlook
2.2.3. Technology outlook
2.2.4. End Use outlook
2.3. Regional outlook
2.4. Competitive Insights
Chapter 3. Portable Ultrasound Devices Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market Driver Analysis
3.2.1.1. Increasing advancements in medical technology
3.2.1.2. A rise in the patient’s preference for minimally invasive procedures
3.2.1.3. Extensive adoption of imaging devices in emergency care
3.2.1.4. Increasing demand for home healthcare settings
3.2.2. Market Restraint Analysis
3.2.2.1. Government regulation on product approvals
3.3. Portable Ultrasound Devices Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Bargaining power of suppliers
3.3.1.2. Bargaining power of buyers
3.3.1.3. Threat of substitutes
3.3.1.4. Threat of new entrants
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic landscape
3.3.2.3. Social landscape
3.3.2.4. Technological landscape
3.3.2.5. Environmental landscape
3.3.2.6. Legal landscape
Chapter 4. Portable Ultrasound Devices Market: Type Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. Portable Ultrasound Devices Market: Type Movement Analysis
4.3. Portable Ultrasound Devices Market by Type Outlook (USD Million)
4.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
4.5. Handheld
4.5.1. Handheld Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.6. Compact
4.6.1. Compact Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.7. Cart/Trolley
4.7.1. Cart/Trolley Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 5. Portable Ultrasound Devices Market: Application Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. Portable Ultrasound Devices Market: Application Movement Analysis
5.3. Portable Ultrasound Devices Market by Application Outlook (USD Million)
5.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
5.5. Obstetrics/Gynecology
5.5.1. Obstetrics/Gynecology Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.6. Cardiovascular
5.6.1. Cardiovascular Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.7. Urology
5.7.1. Urology Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.8. Gastric
5.8.1. Gastric Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.9. Musculoskeletal
5.9.1. Musculoskeletal Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.10. Others
5.10.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 6. Portable Ultrasound Devices Market: Technology Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. Portable Ultrasound Devices Market: Technology Movement Analysis
6.3. Portable Ultrasound Devices Market by Technology Outlook (USD Million)
6.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
6.5. 2D Ultrasound
6.5.1. 2D Ultrasound Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.6. 3D & 4D Ultrasound
6.6.1. 3D & 4D Ultrasound Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.7. Doppler Ultrasound
6.7.1. Doppler Ultrasound Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.8. High-intensity Focused Ultrasound
6.8.1. High-intensity Focused Ultrasound Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 7. Portable Ultrasound Devices Market: End Use Estimates & Trend Analysis
7.1. Segment Dashboard
7.2. Portable Ultrasound Devices Market: End Use Movement Analysis
7.3. Portable Ultrasound Devices Market by End Use Outlook (USD Million)
7.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
7.5. Hospitals & Specialty Clinics
7.5.1. Hospitals & Specialty Clinics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6. Ambulatory Surgical Centers
7.6.1. Ambulatory Surgical Centers Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
7.7. Others
7.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 8. Portable Ultrasound Devices Market: Regional Estimates & Trend Analysis
8.1. Regional Dashboard
8.2. Regional Portable Ultrasound Devices Market Movement Analysis
8.3. Portable Ultrasound Devices Market: Regional Estimates & Trend Analysis by Type, Application, Technology & End-use
8.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
8.5. North America
8.5.1. North America Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5.2. U.S.
8.5.2.1. Key Country Dynamics
8.5.2.2. Competitive Scenario
8.5.2.3. Regulatory Framework
8.5.2.4. Reimbursement scenario
8.5.2.5. U.S. Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5.3. Canada
8.5.3.1. Key Country Dynamics
8.5.3.2. Competitive Scenario
8.5.3.3. Regulatory Framework
8.5.3.4. Reimbursement scenario
8.5.3.5. Canada Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5.4. Mexico
8.5.4.1. Key Country Dynamics
8.5.4.2. Competitive Scenario
8.5.4.3. Regulatory Framework
8.5.4.4. Reimbursement scenario
8.5.4.5. Mexico Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5.5. Europe
8.5.6. Europe Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5.7. UK
8.5.7.1. Key Country Dynamics
8.5.7.2. Competitive Scenario
8.5.7.3. Regulatory Framework
8.5.7.4. Reimbursement scenario
8.5.7.5. UK Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5.8. Germany
8.5.8.1. Key Country Dynamics
8.5.8.2. Competitive Scenario
8.5.8.3. Regulatory Framework
8.5.8.4. Reimbursement scenario
8.5.8.5. Germany Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5.9. France
8.5.9.1. Key Country Dynamics
8.5.9.2. Competitive Scenario
8.5.9.3. Regulatory Framework
8.5.9.4. Reimbursement scenario
8.5.9.5. France Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5.10. Italy
8.5.10.1. Key Country Dynamics
8.5.10.2. Competitive Scenario
8.5.10.3. Regulatory Framework
8.5.10.4. Reimbursement scenario
8.5.10.5. Italy Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5.11. Spain
8.5.11.1. Key Country Dynamics
8.5.11.2. Competitive Scenario
8.5.11.3. Regulatory Framework
8.5.11.4. Reimbursement scenario
8.5.11.5. Spain Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5.12. Denmark
8.5.12.1. Key Country Dynamics
8.5.12.2. Competitive Scenario
8.5.12.3. Regulatory Framework
8.5.12.4. Reimbursement scenario
8.5.12.5. Denmark Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5.13. Sweden
8.5.13.1. Key Country Dynamics
8.5.13.2. Competitive Scenario
8.5.13.3. Regulatory Framework
8.5.13.4. Reimbursement scenario
8.5.13.5. Sweden Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5.14. Norway
8.5.14.1. Key Country Dynamics
8.5.14.2. Competitive Scenario
8.5.14.3. Regulatory Framework
8.5.14.4. Reimbursement scenario
8.5.14.5. Norway Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.6. Asia Pacific
8.6.1. Asia Pacific Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.6.2. Japan
8.6.2.1. Key Country Dynamics
8.6.2.2. Competitive Scenario
8.6.2.3. Regulatory Framework
8.6.2.4. Reimbursement scenario
8.6.2.5. Japan Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.6.3. China
8.6.3.1. Key Country Dynamics
8.6.3.2. Competitive Scenario
8.6.3.3. Regulatory Framework
8.6.3.4. Reimbursement scenario
8.6.3.5. China Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.6.4. India
8.6.4.1. Key Country Dynamics
8.6.4.2. Competitive Scenario
8.6.4.3. Regulatory Framework
8.6.4.4. Reimbursement scenario
8.6.4.5. India Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.6.5. South Korea
8.6.5.1. Key Country Dynamics
8.6.5.2. Competitive Scenario
8.6.5.3. Regulatory Framework
8.6.5.4. Reimbursement scenario
8.6.5.5. South Korea Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.6.6. Australia
8.6.6.1. Key Country Dynamics
8.6.6.2. Competitive Scenario
8.6.6.3. Regulatory Framework
8.6.6.4. Reimbursement scenario
8.6.6.5. Australia Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.6.7. Thailand
8.6.7.1. Key Country Dynamics
8.6.7.2. Competitive Scenario
8.6.7.3. Regulatory Framework
8.6.7.4. Reimbursement scenario
8.6.7.5. Thailand Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.7. Latin America
8.7.1. Latin America Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.7.2. Brazil
8.7.2.1. Key Country Dynamics
8.7.2.2. Competitive Scenario
8.7.2.3. Regulatory Framework
8.7.2.4. Reimbursement scenario
8.7.2.5. Brazil Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.7.3. Argentina
8.7.3.1. Key Country Dynamics
8.7.3.2. Competitive Scenario
8.7.3.3. Regulatory Framework
8.7.3.4. Reimbursement scenario
8.7.3.5. Argentina Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.8. Middle East & Africa
8.8.1. Middle East & Africa Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.8.2. South Africa
8.8.2.1. Key Country Dynamics
8.8.2.2. Competitive Scenario
8.8.2.3. Regulatory Framework
8.8.2.4. Reimbursement scenario
8.8.2.5. South Africa Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.8.3. Saudi Arabia
8.8.3.1. Key Country Dynamics
8.8.3.2. Competitive Scenario
8.8.3.3. Regulatory Framework
8.8.3.4. Reimbursement scenario
8.8.3.5. Saudi Arabia Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.8.4. UAE
8.8.4.1. Key Country Dynamics
8.8.4.2. Competitive Scenario
8.8.4.3. Regulatory Framework
8.8.4.4. Reimbursement scenario
8.8.4.5. UAE Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.8.5. Kuwait
8.8.5.1. Key Country Dynamics
8.8.5.2. Competitive Scenario
8.8.5.3. Regulatory Framework
8.8.5.4. Reimbursement scenario
8.8.5.5. Kuwait Portable Ultrasound Devices Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 9. Competitive Landscape
9.1. Market Participant Categorization
9.2. Key Company Profiles
9.2.1. GE HealthCare
9.2.1.1. Company overview
9.2.1.2. Financial performance
9.2.1.3. Product benchmarking
9.2.1.4. Strategic initiatives
9.2.2. Siemens
9.2.2.1. Company overview
9.2.2.2. Financial performance
9.2.2.3. Product benchmarking
9.2.2.4. Strategic initiatives
9.2.3. Koninklijke Philips N.V.
9.2.3.1. Company overview
9.2.3.2. Financial performance
9.2.3.3. Product benchmarking
9.2.3.4. Strategic initiatives
9.2.4. SAMSUNGHEALTHCARE.COM
9.2.4.1. Company overview
9.2.4.2. Financial performance
9.2.4.3. Product benchmarking
9.2.4.4. Strategic initiatives
9.2.5. FUJIFILM Holdings Corporation
9.2.5.1. Company overview
9.2.5.2. Financial performance
9.2.5.3. Product benchmarking
9.2.5.4. Strategic initiatives
9.2.6. Shenzhen Mindray Bio-Medical Electronics Co., Ltd.
9.2.6.1. Company overview
9.2.6.2. Financial performance
9.2.6.3. Product benchmarking
9.2.6.4. Strategic initiatives
9.2.7. Canon Inc.
9.2.7.1. Company overview
9.2.7.2. Financial performance
9.2.7.3. Product benchmarking
9.2.7.4. Strategic initiatives
9.2.8. BenQ.
9.2.8.1. Company overview
9.2.8.2. Financial performance
9.2.8.3. Product benchmarking
9.2.8.4. Strategic initiatives

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