Activewear Market Size, Share & Trends Analysis Report By End User (Men, Women), By Distribution Channel (In-Store, Online), By Region, And Segment Forecasts, 2024 - 2030

Activewear Market Size, Share & Trends Analysis Report By End User (Men, Women), By Distribution Channel (In-Store, Online), By Region, And Segment Forecasts, 2024 - 2030

Activewear Market Growth & Trends

The global activewear market size is estimated to reach USD 677.26 billion in 2030 and is projected to grow at a CAGR of 8.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The rise in the popularity of contemporary apparel in the gym and for everyday activities is propelling the worldwide industry forward. Consumers are increasingly adopting sports and fitness activities into their daily routines owing to their increased health awareness and desire to keep themselves healthy. Market dynamics have lately evolved as a consequence of greater involvement, resulting in higher demand for activewear clothes and sports gear.

Increased participation of women in domestic and professional sports and fitness activities is expected to boost the market growth over the forecast period. The increasing convergence of sports and fashion has resulted in an increase in the availability of stylish sports gear, which is expected to increase women's interest and, hence, contribute to market growth. Activewear that is fashionable is in great demand since it is versatile, useful, trendy, and can be worn for a variety of occasions.

To address this need, key enterprises in the market have introduced fresh, technologically complex items that are both pleasant and useful, resulting in increased profitability. Growing awareness among the younger generation and millennials, who are becoming more health-conscious and are engaged in activities such as yoga, sports, and gymming, is driving the worldwide industry ahead. In addition, the partnerships and collaborations between celebrities and DTC and designer sportswear companies are moving this industry forward.

North America held a market share of 38.85% of global revenues in 2023. There has been a significant increase in health and fitness awareness among consumers in North America, particularly in the U.S., leading to a higher participation rate in physical activities and a corresponding demand for activewear. Furthermore, the presence of fitness influencers and celebrities who endorse activewear brands on social media platforms significantly impacts consumer preferences and purchasing behavior in the U.S.

The market is characterized by intense competition, driven by both established brands and emerging players striving for market share. Some of the key players operating in this market are Adidas AG, PUMA SE, Nike Inc., Columbia Sportswear Company, PVH Corp., VF Corporation, Skechers USA, Inc., ASICS Corporation, and Under Armour, Inc. Numerous new entrants and niche brands are disrupting the market by offering unique value propositions, such as specialized performance gear, sustainable materials, and direct-to-consumer sales models. Furthermore, companies are expanding their reach into emerging markets to capitalize on the growing demand for activewear. Tailoring products to meet local preferences and leveraging regional marketing strategies are key for market penetration.

Activewear Market Report Highlights

• Asia Pacific market is expected to grow at a CAGR of 10.8% over the forecast period from 2024 to 2030.
• Women’s activewear is expected to grow at a CAGR of 9.5% from 2024 to 2030. The rising focus on fitness and wellness among women, supported by a surge in gym memberships and participation in fitness classes, is fueling the demand for activewear.
• Sales through in-store channels are expected to grow at a CAGR of 9.7% from 2024 to 2030. Physical stores provide consumers with the opportunity to try on activewear, ensuring proper fit and comfort, which is crucial for performance-based apparel. Physical stores often engage with the local community through events, workshops, and fitness classes, fostering a sense of community and brand loyalty that translates into sales growth.

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