AI In Patient Engagement Market Size, Share & Trends Analysis Report By Technology (NLP, Chatbots), By End-use (Providers, Payers), By Delivery Type, By Functionality, By Therapeutic Area, By Application, And Segment Forecasts, 2023 - 2030

AI In Patient Engagement Market Size, Share & Trends Analysis Report By Technology (NLP, Chatbots), By End-use (Providers, Payers), By Delivery Type, By Functionality, By Therapeutic Area, By Application, And Segment Forecasts, 2023 - 2030

AI In Patient Engagement Market Growth & Trends

The global AI in patient engagement market size is expected to reach USD 23.1 billion by 2030, registering a CAGR of 21.0% from 2023 to 2030, according to a new study by Grand View Research, Inc. The market is witnessing remarkable growth driven by a confluence of factors that have accelerated the adoption of AI technologies in healthcare. One of the primary catalysts for this growth is the increasing recognition of the substantial benefits that artificial intelligence (AI) can bring to patient engagement, healthcare delivery, and overall outcomes. Healthcare providers and organizations increasingly realize that AI can significantly enhance the patient’s experience, improve healthcare quality, and streamline operations, all of which contribute to better patient outcomes. AI offers personalized communication by analyzing patient data tailoring information, reminders, and recommendations.

AI-driven chatbots and virtual assistants provide 24/7 support, improving accessibility and convenience. Automated appointment scheduling and reminders reduce no-show rates, while remote monitoring of vital signs enables timely interventions. Predictive analytics identifies high-risk patients, aiding in proactive care. Medication adherence is promoted through AI-powered reminders, and patient education materials are personalized for better understanding. Telemedicine benefits from AI's enhanced quality, and language translation bridges communication gaps. Data analysis informs decisions, behavioral analysis detects non-compliance or mental health issues, clinical decision support enhances care quality, and robust data security fosters trust.

AI’s patient-centered, data-driven approach revolutionizes healthcare, enhances engagement, and improves outcomes. Furthermore, the COVID-19 pandemic was a significant accelerator for adopting AI in patient engagement. The crisis highlighted the importance of remote healthcare solutions, telemedicine, and data-driven decision-making. AI-enabled remote patient monitoring, supported telehealth consultations, and provided valuable insights from patient data. This experience reinforced the healthcare industry’s commitment to harnessing AI's potential to enhance patient engagement, especially in times of crisis. The market is highly competitive, and key players are actively executing various strategies, including product innovation, geographical expansions, mergers, acquisitions, and partnerships, to strengthen their market presence.

For instance, in December 2020, Athenahealth introduced enhancements to its athenaOne platform, incorporating features like scheduling, workflow optimization, documentation tools, and advanced reporting capabilities to facilitate the prompt administration of COVID-19 vaccines as they become accessible. In September 2023, Orion Health announced the launch of its digital front door services; these tools aim to simplify healthcare processes and alleviate healthcare professionals' workload while decreasing the dependency on emergency departments. Named Virtuoso, the platform serves as a versatile interface through which patients can interact with the healthcare system via a unified point of access.

Virtuoso, a symptom-assessment tool enriched with artificial intelligence, offers users tailored guidance, information, and advice on available care options. Moreover, In October 2021, Virgin Pulse, the wellness division of Richard Branson's Virgin Group, purchased the patient engagement firm Welltok in an undisclosed deal. Through this acquisition of Welltok, the company aims to enhance its communication capabilities and expedite its capacity to cater to a significantly larger clientele and patient base across the complete healthcare spectrum, encompassing employers, health systems, health plans, and pharmacies/pharmacy benefit managers (PBMs), as indicated by company leaders.

AI In Patient Engagement Market Report Highlights

• The cloud-based segment held the largest revenue share of 77.8% in 2022 and is expected to record the fastest growth rate over the forecasted period owing to its scalability, remote accessibility, and flexibility, making it an ideal choice for healthcare providers seeking cost-efficient and agile solutions
• The chatbot segment held the largest revenue share of 40.6% in 2022 and is expected to record the fastest CAGR over the forecasted period. Chatbots are revolutionizing the healthcare industry by providing real-time, automated patient interactions
• The communication segment held the largest revenue share of 35.0% in 2022. Communication-focused AI solutions facilitate seamless and personalized interactions between healthcare providers and patients, enhancing engagement and overall healthcare experiences
• The chronic disease management segment held the largest revenue share of 44.6% in 2022 is attributable to the growing elderly population in significant markets, the increasing incidence of chronic health conditions, and the accelerated adoption of digital technologies due to the impact of the COVID-19 pandemic
• The outpatient health management segment held the largest revenue share of 38.9% in 2022. This segment has emerged as a pivotal force, shaping the landscape of patient engagement solutions
• The providers segment held the largest revenue share of 47.3% in 2022. Healthcare providers cater to the highest number of patients and are the initial point of contact for various health issues, from general inquiries to specialized consultations
• North America held the largest revenue share of 57.8% in 2022 owing to the involvement of major industry players, rising utilization of mHealth (mobile health) and electronic health record (EHR) systems, and substantial investments by prominent companies in patient engagement software

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