3D Secure Payment Authentication Market Size, Share & Trends Analysis Report By Component (Merchant Plug-in, Access Control Server), By Application (Merchants & Payment Gateway, Banks), By Region, And Segment Forecasts, 2023 - 2030

3D Secure Payment Authentication Market Size, Share & Trends Analysis Report By Component (Merchant Plug-in, Access Control Server), By Application (Merchants & Payment Gateway, Banks), By Region, And Segment Forecasts, 2023 - 2030

3D Secure Payment Authentication Market Growth & Trends

The global 3D secure payment authentication market size is expected to reach USD 2.76 billion by 2030, growing at a CAGR of 12.7% from 2023 to 2030, according to a new study conducted by Grand View Research, Inc. The growth of the market can be attributed to the increasing advancements in payment authentication technology and the extensive utilization of digital technologies for online payment processing. Furthermore, the rapid expansion of e-commerce and the transition towards online shopping, particularly amid the COVID-19 pandemic, has resulted in a notable increase in online transactions. Thus, there has been an increased demand for secure payment authentication solutions. Many players are developing authentication solutions with new features and functions to cater to changing customer needs and offer a better customer experience.

For instance, in February 2023, PayU, an Indian online payment solutions provider, launched 3D Secure 2.0 SDK to enhance the customer experience and offer a seamless native checkout for all card transactions. The lightweight 3DS 2.0 SDK by PayU significantly reduces latency and streamlines the checkout process, resulting in a 40% reduction in checkout time. Such initiatives are expected to improve the growth of the market during the forecast period. Furthermore, 3D secure payment authentication solution providers across the globe are collaborating closely with banks and financial institutions to develop innovative technologies and components which is expected to drive the growth of the market. They work together in joint research and development initiatives to create more efficient authentication solutions.

For instance, in May 2022, Entersekt, a prominent global provider of device identity and authentication solutions, unveiled the implementation of its cutting-edge EMV 3-D Secure solution by Capitec Bank. This innovative solution enhances the security of e-commerce transactions while simultaneously reducing obstacles for cardholders. The global pandemic outbreak has been favorable to market growth. The lockdown and stringent regulations for social distancing boomed e-commerce and online shopping during the pandemic, which eventually led to the increased use of cards not present and other online payment methods. The surge in online card-not-present (CNP) frauds during the pandemic led to an increased demand for 3D secure payment authentication among e-commerce and other merchants, aiming to mitigate fraudulent activities.

3D Secure Payment Authentication Market Report Highlights

• The merchant plug-in segment dominated the market in 2022 due to its capability to facilitate 3D secure verifications, aiding in the prevention of credit card fraud
• The banks segment dominated the market in 2022 owing to the increasing collaborations & partnerships between banks and providers of 3D secure payment authentication solutions
• The North American regional market is expected to register a rapid growth rate during the forecast period
• The increasing CNP frauds across the region are expected to drive the growth of the regional market

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