Global Yoga Mat Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

According to our (Global Info Research) latest study, the global Yoga Mat market size was valued at US$ 1963 million in 2024 and is forecast to a readjusted size of USD 4229 million by 2031 with a CAGR of 11.7% during review period.

Yoga mats are essential tools for practicing yoga, offering a comfortable and supportive surface that enhances stability, balance, and cushioning during poses. Typically made from materials like PVC, natural rubber, or TPE, yoga mats come in various thicknesses and textures to cater to different levels of comfort and grip preferences. They help practitioners maintain alignment, reduce the risk of injury, and create a personal space for focus and relaxation. Additionally, yoga mats are portable and easy to clean, making them a convenient accessory for yoga sessions at home, in studios, or outdoors.

Global Yoga Mat key players include Lululemon, Manduka PROlite, Jade Yoga, Hugger Mugger Para Rubber, PrAna Revolutionary, Gaiam, HATHAYOGA, Kharma Khare, Hosa Group, Toplus, etc. Global top ten manufacturers hold a share about 15%. North America is the largest market, with a share about 35%, followed by China, with a share about 30 percent. In terms of product, PVC Yoga Mats is the largest segment, with a share about 50%. And in terms of application, the largest application is Household, followed by Yoga Club, etc.

The yoga mats market has seen significant growth in recent years, driven by increasing health consciousness and the rising popularity of yoga and other fitness practices. Consumers are increasingly seeking high-quality, eco-friendly, and innovative mats, leading to a surge in demand for mats made from sustainable materials such as natural rubber, cork, and recycled materials. The market is also witnessing advancements in technology, with manufacturers developing mats that offer enhanced grip, durability, and comfort, as well as those incorporating antimicrobial properties to ensure hygiene.

Moreover, the market's expansion is supported by the growing trend of home-based workouts and digital fitness classes, which has led to higher sales of yoga mats online. The emergence of new yoga practices and the incorporation of yoga into diverse fitness routines are further fueling demand. As a result, brands are investing in marketing strategies and product innovations to capture a larger share of this dynamic market, catering to both seasoned practitioners and beginners looking for quality and value in their yoga practice.

This report is a detailed and comprehensive analysis for global Yoga Mat market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.

Key Features:

Global Yoga Mat market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031

Global Yoga Mat market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031

Global Yoga Mat market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031

Global Yoga Mat market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (US$/Unit), 2020-2025

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for Yoga Mat

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global Yoga Mat market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Lululemon, Manduka PROlite, Jade Yoga, Hugger Mugger Para Rubber, PrAna Revolutionary, Gaiam, Easyoga, HATHAYOGA, Kharma Khare, Hosa, Yogabum, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market Segmentation

Yoga Mat market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
PVC Yoga Mats
Rubber Yoga Mats
TPE Yoga Mats
Other

Market segment by Application
Household
Yoga Club
Others

Major players covered
Lululemon
Manduka PROlite
Jade Yoga
Hugger Mugger Para Rubber
PrAna Revolutionary
Gaiam, Easyoga
HATHAYOGA
Kharma Khare
Hosa
Yogabum
Aerolite
Aurorae
Barefoot Yoga
Keep well
Khataland
Microcell Composite
Yogarugs
Copeactive
Yogasana, A. Kolckmann
JiangXi Lveten Plastic
Liforme
Starlight Yoga
Bean Products

Market segment by region, regional analysis covers

North America (United States, Canada, and Mexico)

Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)

Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)

South America (Brazil, Argentina, Colombia, and Rest of South America)

Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

The content of the study subjects, includes a total of 15 chapters:

Chapter 1, to describe Yoga Mat product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top manufacturers of Yoga Mat, with price, sales quantity, revenue, and global market share of Yoga Mat from 2020 to 2025.

Chapter 3, the Yoga Mat competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.

Chapter 4, the Yoga Mat breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.

Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2020 to 2031.

Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Yoga Mat market forecast, by regions, by Type, and by Application, with sales and revenue, from 2026 to 2031.

Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.

Chapter 13, the key raw materials and key suppliers, and industry chain of Yoga Mat.

Chapter 14 and 15, to describe Yoga Mat sales channel, distributors, customers, research findings and conclusion.